Marketing Analyst

Key Responsibilities

Analyzes marketing campaigns, website performance, and customer data to uncover trends, patterns, and actionable insights
Tracks and reports on key performance indicators (KPIs) for digital and traditional marketing channels, including ROI, conversion rates, and customer acquisition cost (CAC)
Collaborates with the marketing team to optimize campaign performance through A/B testing, segmentation, and targeting
Develops dashboards and reports using tools such as Tableau, Power BI, or Google Data Studio to present insights effectively to stakeholders
Uses statistical methods and predictive models to forecast campaign outcomes and customer behavior
Works closely with marketing, sales, and product teams to align data analysis with business objectives
Analyzes competitor performance, market trends, and customer preferences to guide strategic planning
Ensures the integrity, accuracy, and security of marketing data in CRM and analytics systems
Implements marketing analytics tools and automation for data collection, campaign tracking, and reporting
Performs other duties and projects as assigned

Bachelor's Degree in Marketing, Statistics, Data Science, Business Analytics, or a related field (Master's Degree preferred)

Minimum 4+ years

Data analysis tools proficiency
Programming languages (SQL, Python, R)
Advanced knowledge of analytics platforms (Google Analytics, Adobe Analytics)
Strong experience with data visualization tools (Tableau, Power BI)
Expertise in statistical analysis, forecasting, and predictive modeling
Experience with digital marketing channels (SEO, PPC, email, social media)
Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud)
Knowledge of marketing attribution models and customer journey analytics