Home Jobs Account Executive
Back to Jobs

Account Executive - Job Opportunity at West Technology Group

Sydney, Australia
Full-time
Mid-level
Posted: June 10, 2025
Hybrid
AUD 80,000 - 120,000 base salary plus commission structure potentially reaching AUD 150,000 - 200,000 total compensation annually, reflecting Sydney's competitive tech sales market and the specialized nature of PR/IR technology solutions

Benefits

Comprehensive on-the-job training program providing continuous professional development and industry expertise advancement
Enticing commission structure offering unlimited earning potential based on performance and results
Hybrid work arrangement providing flexibility and work-life balance optimization
Dedicated team support and visionary leadership committed to personal and professional growth acceleration

Key Responsibilities

Drive strategic new business development by converting high-value prospects into qualified leads and establishing market presence in untapped accounts
Execute comprehensive sales cycle management to penetrate premium new logo accounts and generate substantial revenue growth for the organization
Develop and maintain expert-level product knowledge in Public Relations and Investor Relations solutions to position as trusted industry advisor
Build and nurture strategic client relationships through consultative selling approach, educating prospects on transformative value propositions
Proactively manage sales pipeline optimization through systematic opportunity tracking, monitoring, and strategic advancement
Collaborate with Sales Engineering resources to deliver complex technical solutions and accelerate deal closure timelines
Achieve and exceed assigned bookings quotas demonstrating consistent performance excellence and revenue contribution
Lead contract development and negotiation processes ensuring favorable terms and successful deal completion
Drive sales campaign effectiveness through strategic collaboration with sales and marketing teams to maximize market penetration

Requirements

Education

Bachelor's/Master's degree in Business, Economics, Marketing, Public Relations, or a related field

Experience

At least 2 years of experience in a New Business role, such as Account Executive

Required Skills

Proven background in B2B sales with focus on SMB and/or Mid-Market sale Prior experience in Public Relations (PR) or Investor Relations (IR) sales, demonstrating the industry know-how Demonstrated success in working within a goal-driven environment and exceeding targets Strong written and verbal communication abilities, with exceptional relationship management and interpersonal skills Proficiency in effectively communicating via phone, email, and in-person interactions Experience delivering engaging presentations to large audiences, engaging and inspiring your listeners
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

The Public Relations and Investor Relations technology sector is experiencing rapid digital transformation, with companies increasingly adopting integrated communication platforms that combine traditional PR distribution with advanced analytics and social media monitoring capabilities. This shift is driving demand for sales professionals who understand both traditional PR methodologies and emerging digital communication technologies. Webcasting and virtual event solutions have become mission-critical for corporate communications following the global shift toward digital-first engagement strategies. Organizations are investing heavily in enterprise-grade solutions that can handle large-scale investor relations events, earnings calls, and stakeholder communications, creating substantial growth opportunities for specialized sales professionals. The integration of artificial intelligence and data analytics into PR and IR platforms is revolutionizing how organizations measure communication effectiveness and audience engagement. Sales professionals who can articulate the value of data-driven communication strategies and demonstrate ROI through advanced analytics are increasingly valuable in this evolving market landscape.

Role Significance

Typically operates within a sales team of 8-15 account executives, collaborating closely with 2-3 sales engineers, marketing team members, and customer success representatives in a matrix organizational structure
Mid-level individual contributor role with significant autonomy in managing the complete sales cycle from prospecting through contract closure, requiring strategic thinking and consultative selling expertise while reporting to senior sales leadership

Key Projects

Leading complex enterprise sales cycles involving multiple stakeholder groups including PR agencies, corporate communications teams, investor relations departments, and C-suite executives Developing and executing territory expansion strategies to penetrate new market segments and establish brand presence in competitive landscapes Collaborating on product positioning initiatives and go-to-market strategies for new feature releases and service offerings

Success Factors

Deep understanding of corporate communications challenges and regulatory requirements in investor relations, enabling consultative selling approaches that position technology solutions as strategic business enablers rather than simple tools Exceptional relationship-building capabilities combined with persistence and resilience to navigate long sales cycles typical in enterprise B2B environments where decision-making involves multiple stakeholders and extensive evaluation processes Strong presentation and communication skills essential for conducting compelling product demonstrations, delivering value propositions to C-suite executives, and articulating complex technical benefits in business terms that resonate with diverse audiences Data-driven approach to sales pipeline management and forecasting accuracy, leveraging CRM systems and sales analytics to optimize conversion rates and identify the highest-probability opportunities for focused attention

Market Demand

High demand driven by digital transformation in corporate communications, increased regulatory requirements for investor relations transparency, and growing emphasis on stakeholder engagement across public and private organizations

Important Skills

Critical Skills

Consultative selling expertise is absolutely essential as this role requires understanding complex corporate communication challenges and positioning technology solutions as strategic business enablers rather than simple tools. Success depends on the ability to conduct needs assessments, identify pain points, and articulate how integrated communication platforms can transform organizational effectiveness. Industry-specific knowledge in Public Relations and Investor Relations is crucial for credibility and effective communication with sophisticated buyers who expect sales professionals to understand regulatory requirements, communication best practices, and industry-specific challenges that generic technology sales approaches cannot address effectively. Advanced presentation and communication skills are fundamental requirements as the role involves conducting product demonstrations to senior executives, delivering complex technical information in accessible business terms, and building confidence in solution capabilities through compelling storytelling and value articulation.

Beneficial Skills

CRM and sales analytics proficiency would significantly enhance pipeline management effectiveness and forecasting accuracy, particularly valuable in enterprise sales environments where deal complexity and extended sales cycles require sophisticated tracking and opportunity analysis capabilities Digital marketing and social media understanding would provide valuable context for communicating how PR and IR technology solutions integrate with broader digital marketing strategies, enabling more comprehensive value propositions and solution positioning with forward-thinking clients Project management and implementation experience would differentiate candidates by demonstrating ability to support clients through solution deployment and adoption, potentially reducing customer success handoff friction and accelerating time-to-value realization

Unique Aspects

Opportunity to represent award-winning technology solutions in a rapidly growing market segment where digital transformation is creating substantial demand for integrated communication platforms
Position offers exposure to high-profile corporate communications and investor relations professionals, providing valuable networking opportunities and industry expertise development
Role combines traditional B2B sales methodologies with cutting-edge technology solutions, requiring both relationship-building skills and technical acumen to effectively communicate complex value propositions
Sydney market expansion creates ground-floor opportunity to establish territory presence and build long-term client relationships in an underserved but high-potential regional market

Career Growth

Typical progression to senior individual contributor roles within 2-3 years with strong performance, advancement to management positions possible within 3-5 years depending on leadership development and organizational growth

Potential Next Roles

Senior Account Executive or Enterprise Account Executive focusing on larger strategic accounts and more complex solution sales Sales Team Lead or Sales Manager positions overseeing junior account executives and contributing to sales strategy development Regional Sales Director or Business Development Director roles involving territory management and strategic market expansion initiatives

Company Overview

West Technology Group

West Technology Group, operating the Notified brand, represents a leading enterprise communication technology provider specializing in webcasting, investor relations content distribution, and press release distribution services. The company has established itself as a comprehensive solution provider serving Fortune 500 companies, public relations agencies, and investor relations firms globally.

Market leader in enterprise webcasting and investor relations content distribution with significant competitive advantages in technology integration, global infrastructure, and comprehensive service offerings that differentiate from traditional PR distribution competitors
Sydney office represents strategic expansion into the Asia-Pacific market, offering significant growth opportunities for sales professionals as the company establishes market presence and builds regional client base in this high-potential geography
Technology-focused sales environment emphasizing collaboration, innovation, and data-driven decision making, with strong emphasis on professional development and individual contributor empowerment within a supportive team structure
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.