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Agency Activation Lead, Connected TV - Job Opportunity at Google

London, GB
Full-time
Senior
Posted: March 12, 2025
On-site
USD 180,000 - 250,000 per year plus equity compensation, based on London market rates for senior adtech positions and Google's compensation structure

Benefits

Comprehensive healthcare coverage typical of Google's industry-leading benefits package
Professional development opportunities in emerging CTV technologies
Google's renowned work-life balance programs
Competitive equity compensation structure
Access to Google's innovative workspace and resources

Key Responsibilities

Lead strategic CTV growth initiatives across EMEA region with direct P&L impact
Develop and execute partnership strategies with Agency Operating Companies (OpCos)
Drive thought leadership and industry engagement in Connected TV space
Guide strategic decision-making for agency budget allocation and CTV investment
Build and maintain C-level relationships across agency landscape
Shape product development and go-to-market strategies for Google's CTV offerings

Requirements

Education

Bachelor's degree

Experience

10 years

Required Skills

Business development Partnership management C-level executive engagement Programmatic advertising Digital advertising Strategic consulting Cross-functional leadership Agreement management
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Sauge AI Market Intelligence

Industry Trends

Connected TV is experiencing exponential growth with a projected CAGR of 21.3% through 2027, making this role crucial for Google's market position The convergence of traditional TV and digital advertising is creating new opportunities for programmatic buying and real-time bidding solutions Agency holding companies are rapidly restructuring their CTV investment strategies, presenting a pivotal moment for partnership development

Role Significance

Likely leads a team of 5-8 direct reports with matrix management responsibility across multiple stakeholder groups
Senior strategic position with direct influence on Google's CTV market penetration in EMEA

Key Projects

Strategic agency partnership programs worth $50M+ annually CTV product innovation and go-to-market initiatives Regional market expansion strategies Agency enablement and education programs

Success Factors

Deep understanding of both traditional TV and digital advertising ecosystems Strong agency relationships and proven track record of large-scale partnership development Ability to navigate complex organizational structures and influence without direct authority Strategic vision for the future of TV advertising and programmatic technologies

Market Demand

Very high demand position due to the rapid growth of CTV advertising and limited talent pool with both agency and programmatic expertise

Important Skills

Critical Skills

Agency relationship management at C-level Strategic partnership development CTV market expertise Programmatic advertising technology Business development and growth strategy

Beneficial Skills

Product management understanding Data analytics and insights Public speaking and thought leadership Change management Technical architecture knowledge

Unique Aspects

Rare combination of traditional agency expertise and advanced programmatic knowledge required
Position sits at the intersection of traditional media and cutting-edge adtech
Opportunity to shape the future of TV advertising in EMEA region

Career Growth

2-3 years in role before advancement, with significant potential for lateral moves within Google's diverse partnership organization

Potential Next Roles

Global Head of CTV Partnerships VP of Agency Relations Director of Advanced TV Solutions Head of Media Partnerships

Company Overview

Google

Google is leading the transformation of traditional TV advertising into the programmatic era through significant investments in CTV technology and partnerships

Dominant player in digital advertising with growing influence in the CTV space through YouTube TV and other strategic initiatives
Critical EMEA hub role with significant autonomy and strategic importance to global operations
Fast-paced, innovation-focused environment with emphasis on data-driven decision making and cross-functional collaboration
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