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Agency Partner Manager - Job Opportunity at Microsoft

Sydney, Australia
Full-time
Senior
Posted: June 6, 2025
On-site
AUD 120,000 - 160,000 per year based on senior-level digital advertising sales roles in Sydney market, with potential for significant performance-based bonuses given revenue accountability responsibilities

Benefits

Opportunity to work with a compelling portfolio of innovative advertising products and solutions
Access to collaborate with some of the brightest minds in the digital advertising industry
Career development within a multi-billion-dollar worldwide Sales, Marketing and Services organization
Exposure to cutting-edge digital advertising technology and high-growth global search engine platforms
Professional growth opportunities within Microsoft's inclusive culture that promotes growth mindset and innovation
Equal opportunity employment with comprehensive diversity and inclusion initiatives

Key Responsibilities

Drive strategic relationship management with key agency leaders and stakeholders, directly impacting multi-million dollar advertising partnerships and revenue growth
Own full accountability for meeting and exceeding advertising revenue targets, directly contributing to Microsoft's multi-billion dollar advertising business
Serve as the primary Microsoft Advertising product expert, leading educational initiatives and cross-functional solution development that drives platform adoption across agency networks
Develop and implement scalable client initiatives that deliver measurable business results, positioning Microsoft as a strategic advertising partner
Lead cross-platform adoption strategies spanning Search, Native, Display, Video, and Gaming solutions, expanding Microsoft's advertising footprint within agency partnerships
Drive strategic commercial deal negotiations and scaled program implementation, directly impacting partnership profitability and growth
Conduct advanced data analysis and strategic reporting to identify growth opportunities and guide partnership roadmaps
Execute enterprise-level agency initiatives including sales contests, training programs, and certification processes that enhance partnership value
Manage complex stakeholder relationships across media, creative, measurement, and automation technology teams
Lead cross-functional collaboration with Marketing, Analytics, Technical Account Management, and Operations teams to maximize partnership ROI
Serve as executive escalation point for critical billing and technical support issues, ensuring seamless client experience
Drive strategic onboarding processes for new agency-aligned advertisers through Microsoft Advertising Agency Center
Lead agency partnership recognition programs and maintain strategic CRM systems for optimal relationship management

Requirements

Education

Bachelor's Degree in Sales, Marketing, or related field OR Master of Business Administration (MBA) Degree in Sales, Marketing, or related field

Experience

8+ years relevant work experience (e.g., Sales, Advertising, or Marketing with a focus on digital advertising) OR 6+ years with Bachelor's degree OR 4+ years with MBA OR equivalent experience

Required Skills

Organizational agility to work across functions, markets and segments Proven track record in nurturing trusted relationships with agency decision makers High degree of entrepreneurial spirit, executive maturity, integrity and accountability Solid quantitative and analytical skills with ability to link data to insights and actions Technical competency with digital ad products Demonstrated ability to manage multiple stakeholders with differing priorities, projects and deadlines Experience consistently demonstrating a growth mindset, embracing continuous learning, challenging the status quo Passion for contributing to a diverse and inclusive culture
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Industry Trends

Digital advertising is experiencing unprecedented growth with search advertising leading the charge, as businesses increasingly shift budgets from traditional media to performance-driven digital channels. Microsoft's Bing platform is capitalizing on this trend while competing directly with Google's dominance in search advertising. Agency partnership models are evolving from transactional relationships to strategic partnerships, with technology companies like Microsoft investing heavily in dedicated agency relationship management to capture larger market share and drive platform adoption across diverse advertising solutions. The integration of AI and machine learning in advertising platforms is revolutionizing campaign optimization and targeting capabilities, creating demand for professionals who can bridge the gap between technical product capabilities and agency strategic needs. Cross-platform advertising solutions spanning search, display, video, and gaming are becoming essential as agencies seek unified solutions that can deliver comprehensive digital marketing strategies, positioning Microsoft's diverse portfolio as a competitive advantage.

Role Significance

Likely works within a team of 5-8 agency relationship managers under regional Agency Leads, with cross-functional collaboration across 15-20 team members including technical account managers, analysts, and marketing specialists
Senior individual contributor role with significant strategic impact, operating at executive level with agency leaders and driving multi-million dollar partnership decisions. This position combines deep technical expertise with business development acumen, requiring executive maturity to manage complex stakeholder relationships.

Key Projects

Multi-million dollar agency partnership negotiations and contract renewals Cross-platform advertising solution implementations spanning search, display, and gaming verticals Strategic agency training and certification program development Data-driven partnership performance analysis and optimization initiatives New product launch and adoption campaigns targeting agency networks

Success Factors

Deep understanding of digital advertising ecosystem and ability to translate technical product capabilities into strategic business value for agency partners Exceptional relationship management skills with proven ability to build trust and drive adoption at executive levels within agency organizations Strong analytical capabilities to identify growth opportunities through data analysis and translate insights into actionable partnership strategies Cross-functional leadership skills to coordinate complex initiatives across multiple teams while maintaining accountability for revenue outcomes Adaptability and growth mindset to navigate the rapidly evolving digital advertising landscape and emerging technologies

Market Demand

High demand driven by intense competition in digital advertising market and Microsoft's aggressive expansion in advertising technology sector

Important Skills

Critical Skills

Agency relationship management skills are absolutely essential as this role requires building and maintaining trust-based partnerships with senior agency executives who control multi-million dollar advertising budgets. Success depends entirely on the ability to navigate complex agency politics and decision-making processes. Technical competency with digital advertising products is crucial because the role requires serving as a product expert who can educate agencies on complex advertising solutions and work with technical teams to implement customized solutions. Without deep technical understanding, credibility with agencies would be compromised. Quantitative and analytical skills are fundamental as the role involves analyzing advertising performance data, identifying growth opportunities, and providing strategic insights that guide partnership decisions. Data-driven recommendations are essential for maintaining agency confidence and driving adoption. Cross-functional collaboration abilities are vital given the need to coordinate with multiple teams including Marketing, Analytics, Technical Account Management, and Operations to deliver comprehensive solutions and maximize partnership value.

Beneficial Skills

AI and machine learning knowledge would be highly valuable as Microsoft continues to integrate advanced technologies into its advertising platform, enabling more sophisticated conversations with agencies about emerging capabilities International market experience would be advantageous given Microsoft's global scope and the potential for cross-regional collaboration and career advancement opportunities Gaming industry knowledge could provide additional value given Microsoft's Xbox gaming advertising solutions and the growing importance of gaming as an advertising channel LinkedIn advertising platform familiarity would be beneficial as Microsoft leverages its LinkedIn acquisition to offer unique B2B advertising solutions that differentiate from competitors

Unique Aspects

Direct access to Microsoft's comprehensive advertising ecosystem spanning search, social (LinkedIn), gaming (Xbox), and audience network solutions, providing unique cross-platform opportunities
Opportunity to work with cutting-edge AI and machine learning advertising technologies that differentiate Microsoft's platform from competitors
Strategic role in Microsoft's challenge to Google's advertising dominance, offering significant career impact and visibility within the organization
Access to Microsoft's extensive resources, training, and global network, providing exceptional professional development opportunities
Position at the intersection of technology innovation and strategic business development, offering unique exposure to both technical and commercial aspects of digital advertising

Career Growth

Typically 2-3 years to progress to Agency Lead level, 4-5 years to reach Director-level positions given the strategic nature and revenue accountability of this role

Potential Next Roles

Agency Lead or Regional Partnership Director overseeing multiple Agency Partner Managers Global Agency Partnership Strategy roles focusing on international expansion and strategic initiatives Product Marketing leadership positions leveraging deep agency relationship insights Business Development Director roles in digital advertising or marketing technology companies General Manager positions overseeing regional advertising sales operations

Company Overview

Microsoft

Microsoft represents one of the world's largest technology companies with a rapidly expanding advertising business that competes directly with Google and Amazon in the digital advertising space. The company's advertising division has grown into a multi-billion dollar operation, leveraging Microsoft's ecosystem including Bing search, LinkedIn, Xbox gaming, and Microsoft Audience Network to offer comprehensive advertising solutions.

Microsoft Advertising holds the second-largest position in search advertising globally, with significant growth momentum and strategic investments in AI-powered advertising solutions. The company is positioned as a premium alternative to Google, offering agencies and advertisers access to unique audiences and innovative advertising technologies.
This Sydney-based position indicates Microsoft's significant investment in the Asia-Pacific advertising market, positioning the company to capture growing digital advertising spend in one of the world's fastest-growing digital markets. The role suggests Microsoft is building substantial regional capabilities to compete with established players.
Microsoft's advertising division operates with a growth mindset culture that emphasizes innovation, collaboration, and results-driven performance. The organization values diversity and inclusion while maintaining high performance standards, creating an environment that supports both individual achievement and team success.
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