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APPRENTICESHIP - PR & Social Influence Trainee - Job Opportunity at Salomon

Annecy, France
Internship
Entry-level
Posted: April 10, 2025
On-site
EUR 1,600-2,000 monthly based on French apprenticeship standards and sports industry benchmarks

Benefits

Professional development through hands-on PR and social media experience
Access to Salomon's Design Center and industry events
Exposure to global sports industry leaders
Work in the heart of the French Alps

Key Responsibilities

Lead media monitoring and KPI tracking for global PR campaigns
Coordinate international media visits and press relations
Manage digital content distribution across global markets
Execute influencer identification and partnership strategies
Support product seeding and brand ambassador programs

Requirements

Education

Working toward Bachelor's or Master's degree in Communications, Media or Business

Experience

First professional or personal experience in Influence Marketing or within a PR agency

Required Skills

Proficient in English Office suite proficiency Strong social media platform knowledge Content management system experience Video and audio editing (plus) Written communication Presentation skills PR and Social analytics tools
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Sauge AI Market Intelligence

Industry Trends

Outdoor industry experiencing significant digital transformation with increased focus on social media influence and authentic storytelling Growing importance of micro-influencers in outdoor sports marketing Shift towards sustainability-focused communications in outdoor gear industry Integration of PR and social media requiring hybrid skill sets

Role Significance

Likely part of a 5-8 person communications team within larger marketing department
Entry-level position with significant exposure to global brand communications strategy

Key Projects

Global influencer campaign management International press relations coordination Digital asset distribution and management PR performance analytics and reporting Brand ambassador program support

Success Factors

Strong understanding of outdoor sports culture and industry Ability to balance multiple stakeholder relationships Data-driven approach to PR and influencer marketing Cultural awareness for international communications Proactive problem-solving mindset

Market Demand

High demand for digital-native PR professionals with outdoor industry passion, particularly in European sports brands

Important Skills

Critical Skills

Digital native understanding of social media ecosystems Strong analytical capabilities for PR measurement Cross-cultural communication skills Project management abilities

Beneficial Skills

Video content creation Influencer relationship management Sports industry knowledge Sustainability communications

Unique Aspects

Rare opportunity to work with premium mountain sports brand in its historic headquarters
Combination of traditional PR and modern digital influence
Direct exposure to product innovation and design processes
International work environment in outdoor sports hub

Career Growth

12-24 months apprenticeship leading to potential full-time role, typically 2-3 years to progress to specialist position

Potential Next Roles

PR Manager Social Media Manager Communications Manager Brand Marketing Manager Influencer Marketing Specialist

Company Overview

Salomon

Salomon is a premium outdoor sports equipment manufacturer with strong heritage and global market presence

Leading position in mountain sports equipment with significant market share in skiing and trail running
Strategic location in Annecy positions role at heart of European outdoor industry
Dynamic, sports-oriented environment with strong focus on innovation and sustainability
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