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Area Consumer Experience Manager for Consumer Business Group - Job Opportunity at 3M

Singapore, Singapore
Full-time
Senior
Posted: May 1, 2025
Hybrid
SGD 180,000 - 250,000 annually based on APAC regional role scope and market conditions

Benefits

Flexible work arrangements with hybrid options
Global career development opportunities
Innovation-focused culture
Comprehensive professional development

Key Responsibilities

Lead strategic consumer experience initiatives across APAC region
Drive brand strategy implementation and governance
Optimize demand generation across portfolios
Develop comprehensive E2E marketing playbooks
Manage cross-functional stakeholder relationships
Execute regional marketing programs

Requirements

Education

Bachelor's degree or above

Experience

8+ years in brand management and consumer experience

Required Skills

Brand strategy development Digital marketing expertise Marketing effectiveness measurement Team leadership Regional marketing experience Consumer journey mapping Marketing KPI analysis
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Sauge AI Market Intelligence

Industry Trends

Consumer experience integration is becoming critical as APAC markets mature and digital transformation accelerates Brand consistency across markets is increasingly challenging with local market nuances Data-driven decision making in marketing is becoming standard practice

Role Significance

Likely managing a matrix team of 5-8 direct reports with extended influence over 20-30 country-level marketing professionals
Senior strategic position with significant influence on regional brand direction and consumer experience strategy

Key Projects

Regional brand transformation initiatives Digital consumer journey optimization Market expansion strategies Cross-market campaign standardization

Success Factors

Strong understanding of APAC consumer markets and cultural nuances Ability to influence without direct authority across multiple countries Balance between global brand standards and local market needs Data-driven decision making capability

Market Demand

High demand due to increasing focus on customer experience and digital transformation in APAC markets

Important Skills

Critical Skills

Strategic brand management expertise due to role's influence on regional brand direction Digital transformation experience for evolving consumer touchpoints Cross-cultural communication skills for regional effectiveness

Beneficial Skills

E-commerce platform knowledge Marketing automation expertise Advanced analytics capabilities

Unique Aspects

Regional scope covering multiple Asian markets
Balance of global brand standards with local market needs
Focus on both traditional and digital consumer touchpoints

Career Growth

Typical tenure of 3-4 years before progression to director level, depending on business impact

Potential Next Roles

Regional Marketing Director Head of Consumer Business Group Chief Marketing Officer

Company Overview

3M

3M is a globally recognized innovation leader with a strong presence in consumer and industrial markets

Fortune 500 company with significant market share across multiple product categories
Major player in APAC with established operations across key markets
Innovation-driven culture with emphasis on collaboration and creative problem-solving
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