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Area Sales Manager (Atlantic Canada) - Job Opportunity at FCA Canada Inc.

Atlantic Canada, Canada
Full-time
Mid-level
Posted: June 1, 2025
On-site
CAD 75,000 - 95,000 annually plus performance incentives and benefits, reflecting mid-level management compensation in Atlantic Canada's automotive sector with potential for significant variable compensation based on regional sales performance

Benefits

Comprehensive accommodation support for employees with accessibility needs ensuring inclusive workplace participation
Career development environment promoting professional growth and advancement opportunities
Healthy lifestyle benefits package designed to support employee wellness and work-life balance
Future-focused reward systems tailored to various life stages and family needs
Globally competitive employee packages customized to regional market standards

Key Responsibilities

Drive strategic retail merchandising initiatives across Atlantic Canada dealership network to maximize market penetration and brand positioning
Lead implementation of regional and national retail programs ensuring coordinated execution that delivers measurable sales target achievement
Generate actionable competitive intelligence and market insights to develop industry-leading merchandising strategies that differentiate FCA in the marketplace
Optimize wholesale operations through sophisticated allocation planning and forecasting models that align inventory with market demand
Conduct comprehensive dealership performance analysis to identify improvement opportunities and drive operational excellence
Design and execute performance enhancement strategies for underperforming dealers while monitoring progress against established benchmarks
Champion electric vehicle readiness initiatives ensuring dealer network preparedness for market transition
Elevate customer experience standards across dealer network to achieve best-in-class satisfaction metrics

Requirements

Education

Bachelor's degree in Business, Marketing, or a related field

Experience

Minimum THREE (3) years sales experience (preference to automotive related)

Required Skills

Proven success in achieving sales targets Excellent presentation and communication skills Excellent decision-making skills Strong negotiation skills Strong time management skills
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Sauge AI Market Intelligence

Industry Trends

The automotive industry is experiencing a fundamental shift toward electrification, with manufacturers investing heavily in EV infrastructure and dealer network preparation. This transition requires sales managers who can guide dealers through the complexities of selling electric vehicles while maintaining traditional vehicle sales performance. Atlantic Canada represents a unique market with distinct seasonal patterns, economic cycles tied to natural resources, and geographic challenges that require specialized regional expertise. The market is characterized by strong brand loyalty and relationship-based selling approaches. Digital transformation in automotive retail is accelerating, with increased emphasis on omnichannel customer experiences, data-driven decision making, and integrated online-offline sales processes that require sophisticated analytical and technological capabilities.

Role Significance

Typically manages relationships with 15-25 dealerships across Atlantic Canada, with indirect influence over 200-400 dealer personnel while collaborating with internal teams of 5-10 support staff including marketing, operations, and customer service professionals
This is a regional management position with significant autonomy and responsibility for an entire geographic market. The role sits at a critical intersection between corporate strategy and front-line execution, requiring both strategic thinking and operational excellence. The position carries substantial influence over dealer relationships and market performance.

Key Projects

Implementation of electric vehicle readiness programs across dealer network including infrastructure development and staff training initiatives Development and execution of seasonal sales campaigns tailored to Atlantic Canada's unique market dynamics and economic cycles Integration of digital retail tools and customer experience platforms to enhance omnichannel capabilities across dealer network

Success Factors

Deep understanding of Atlantic Canada's unique market characteristics including economic drivers, seasonal patterns, and customer preferences that differentiate this region from other Canadian markets Ability to balance relationship management with performance accountability, maintaining strong dealer partnerships while driving measurable results in sales targets and customer satisfaction metrics Strategic thinking combined with tactical execution capabilities, enabling translation of corporate initiatives into practical dealer-level programs that deliver results Change management expertise particularly relevant to guiding dealers through the electric vehicle transition while maintaining current business performance Data-driven decision making skills essential for modern automotive retail including forecasting, inventory optimization, and performance analysis

Market Demand

High demand driven by industry transformation needs, regional market growth, and the critical importance of experienced sales management in navigating the electric vehicle transition while maintaining traditional automotive sales excellence

Important Skills

Critical Skills

Sales target achievement represents the fundamental measure of success in this role, requiring not just personal selling skills but the ability to influence and develop dealer performance across an entire region Communication and presentation skills are essential for managing complex stakeholder relationships including dealers, corporate management, and customer interfaces while representing the company brand Decision-making capabilities are crucial given the regional autonomy and need to adapt corporate strategies to local market conditions while maintaining alignment with national objectives

Beneficial Skills

Digital marketing and social media expertise increasingly important as automotive retail becomes more integrated with online channels and customer research behaviors Financial analysis and business planning skills valuable for supporting dealer business development and understanding market economics beyond basic sales metrics Project management capabilities essential for implementing complex initiatives such as EV readiness programs that involve multiple stakeholders and extended timelines

Unique Aspects

The role specifically requires residence in Atlantic Canada, highlighting the company's commitment to local market presence and relationship-based selling approach that is particularly important in this region
Emphasis on electric vehicle readiness positions this role at the forefront of the automotive industry's most significant transformation, providing exposure to cutting-edge technology and market development strategies
Bilingual capabilities (French and English) are preferred, reflecting the cultural and linguistic diversity of Atlantic Canada and providing competitive advantage in market coverage
Direct responsibility for customer experience excellence demonstrates the company's focus on long-term customer relationships rather than purely transactional sales approaches

Career Growth

Progression to senior regional or national roles typically occurs within 3-5 years based on performance metrics, market results, and successful management of major initiatives such as EV transition programs

Potential Next Roles

Regional Sales Director overseeing multiple provinces or territories with expanded geographic and strategic responsibilities National Sales Manager positions focusing on specific product lines, customer segments, or strategic initiatives across Canada Dealer Development Director roles concentrating on network expansion, dealer performance optimization, and strategic partnerships

Company Overview

FCA Canada Inc.

FCA Canada Inc., now part of Stellantis, represents one of the major automotive manufacturers in the Canadian market with a diverse portfolio including Chrysler, Dodge, Jeep, and Ram brands. The company is undergoing significant transformation as part of the global Stellantis organization, focusing on electrification, digitalization, and sustainable mobility solutions.

Holds a significant position in the Canadian automotive market with strong brand recognition and established dealer network. As part of Stellantis, the company benefits from global resources and strategic direction while maintaining focus on Canadian market needs and preferences.
Atlantic Canada represents a strategically important region for FCA with established dealer relationships and strong brand loyalty. The region's unique characteristics including seasonal variations, resource-based economy, and geographic challenges require specialized market approach and dedicated management attention.
Emphasizes diversity, inclusion, and accommodation as core values with commitment to employee development and career advancement. The culture combines automotive industry performance focus with modern workplace flexibility and global corporate governance standards.
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