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Marketing Director - Job Opportunity at Avrek Law Firm

Newport Beach, United States
Full-time
Senior
Posted: April 3, 2025
On-site
USD 100,000 - 220,000 per year

Benefits

Comprehensive 401(k) retirement plan with competitive matching
Premium dental coverage for employee and dependents
Comprehensive health insurance with major medical coverage
Vision care benefits package
Company-provided life insurance protection
Competitive PTO policy aligned with industry standards

Key Responsibilities

Lead strategic marketing initiatives with direct impact on firm growth and market positioning
Drive digital transformation and modernization of marketing operations
Manage comprehensive lead generation and client acquisition programs
Direct brand development and reputation management across all channels
Oversee content strategy and creation for multi-channel marketing
Build and maintain strategic partnerships and community relationships
Lead and develop marketing team while managing vendor relationships
Control marketing budget and ROI optimization

Requirements

Education

Bachelor's degree in Marketing, Communications, Business, or related field (MBA or advanced degree preferred)

Experience

7+ years of experience in marketing

Required Skills

Strategic marketing planning Digital marketing expertise (SEO, SEM, social media) Team leadership Budget management Data analytics Content strategy Brand management Lead generation CRM systems proficiency Project management
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Sauge AI Market Intelligence

Industry Trends

Legal marketing is experiencing rapid digital transformation, with increased focus on data-driven client acquisition strategies and marketing automation Personal injury law firms are shifting towards more sophisticated multi-channel marketing approaches, combining traditional media with digital platforms Growing emphasis on thought leadership and content marketing to establish authority in specific practice areas

Salary Evaluation

The offered range of $100,000-220,000 is competitive for the Southern California market, reflecting the senior level and scope of responsibilities. Top performers in similar roles at successful law firms can command compensation at the higher end of this range, particularly with proven ROI track records.

Role Significance

Based on the scope and firm size, likely managing a marketing team of 3-5 direct reports plus external vendor relationships
This is a senior leadership position with direct influence on firm growth and strategic direction. The role requires both strategic planning and hands-on execution capabilities, suggesting a key position in the firm's leadership structure.

Key Projects

Brand repositioning and market expansion initiatives Digital marketing infrastructure development and optimization Lead generation system implementation and refinement Content marketing program development Community engagement and relationship building campaigns

Success Factors

Strong understanding of legal marketing regulations and compliance requirements Ability to balance traditional and digital marketing approaches Track record of measurable lead generation and conversion improvements Experience with legal-specific marketing tools and platforms Strong leadership and stakeholder management capabilities

Market Demand

High demand for experienced legal marketing directors, particularly in personal injury law, where marketing directly impacts revenue. The role combines traditional legal marketing expertise with modern digital capabilities, making qualified candidates relatively scarce.

Important Skills

Critical Skills

Digital marketing expertise with focus on lead generation and conversion Legal marketing compliance knowledge Strategic planning and execution capabilities Team leadership and stakeholder management ROI measurement and optimization

Beneficial Skills

Personal injury sector experience Marketing automation platform expertise Public relations experience Community engagement background Video marketing capabilities

Unique Aspects

Direct collaboration with firm founder on strategic initiatives
Significant autonomy in marketing strategy development
Opportunity to build and shape marketing team
Focus on both traditional and digital marketing channels

Career Growth

Typical tenure in this role is 3-5 years before advancement to larger firm or broader strategic role

Potential Next Roles

Chief Marketing Officer at larger law firm Chief Growth Officer Marketing Consultant for legal industry Regional Marketing Director for multi-location law firm

Company Overview

Avrek Law Firm

Avrek Law Firm is an established personal injury law firm with a strong market presence and track record of successful client outcomes, having secured over $1 billion in settlements.

Mid-size personal injury firm with significant regional presence and growing market share in Southern California
Strong presence in Newport Beach with potential for market expansion
Professional environment with focus on growth and results, balanced with employee development and team collaboration
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