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Marketing - Continuing Track - Job Opportunity at University Canada West

Vancouver, Canada
Full-time
Senior
Posted: July 7, 2025
On-site
CAD 93,636.00–116,524.80 per year

Benefits

Comprehensive faculty development support including research funding opportunities that enhance professional growth and academic reputation
Access to innovative teaching resources and technology platforms supporting blended and online learning environments
Participation in institutional governance through committee work providing strategic influence and professional networking
Professional development opportunities in teaching excellence and pedagogical innovation enhancing career advancement
Academic freedom to pursue research interests aligned with teaching responsibilities and intellectual development
Supportive work environment committed to equity, diversity, and inclusivity with accommodation provisions
Downtown Vancouver campus location providing access to vibrant business community and networking opportunities

Key Responsibilities

Drive strategic curriculum development and delivery across multiple MBA program areas including Business Analytics, Cloud Computing Techniques, Marketing, Digital Transformation, and Strategy, directly impacting student career outcomes and program competitiveness
Lead innovative pedagogical practices across face-to-face, blended, and online learning environments, establishing institutional standards for teaching excellence and student engagement
Spearhead research initiatives that contribute to academic knowledge while enhancing teaching effectiveness and institutional reputation in the competitive higher education market
Provide comprehensive student support and mentorship that directly influences graduate success rates and alumni network strength, contributing to institutional brand value
Actively participate in institutional governance through faculty and departmental committee work, shaping strategic decisions that impact organizational direction and market positioning
Develop and maintain industry connections through professional activities both within and outside the institution, enhancing program relevance and student placement opportunities
Create and continuously update course materials and online content that meets evolving industry standards and technological advancement requirements

Requirements

Education

PhD/DBA in Marketing, E-Commerce, E-Business, Management, or related field

Experience

+5 years of professional experience in industry or business

Required Skills

Digital Marketing E-Commerce Content Marketing Email Marketing Marketing analytics (Google Analytics) SEO SEM and SM Experience post-secondary teaching in face-to-face, blended, and online environments Experience in teaching students with diverse social identities and backgrounds Demonstrated experience employing active learning, experiential learning and learner centered approaches Knowledge and experience in course design and development
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Sauge AI Market Intelligence

Industry Trends

The higher education sector is experiencing rapid digital transformation with increasing demand for faculty who can seamlessly integrate technology into curriculum delivery, particularly in business education where real-world digital marketing skills are essential for graduate employability. Business schools are prioritizing faculty with strong industry connections and practical experience to bridge the gap between academic theory and market practice, especially in digital marketing and e-commerce domains where rapid technological evolution requires current industry knowledge. Post-pandemic education has permanently shifted toward hybrid learning models, creating sustained demand for educators skilled in multi-modal teaching approaches and online pedagogy, particularly in professional graduate programs like MBA. Growing emphasis on diversity, equity, and inclusion in higher education is driving institutions to seek faculty who can effectively teach diverse student populations and contribute to inclusive academic environments.

Salary Evaluation

The offered salary range of CAD 93,636-116,524 is competitive for Canadian academic positions, particularly considering the teaching-intensive nature of the role. This range aligns well with assistant to associate professor levels at private universities in major Canadian cities, though it may be slightly below research-intensive university standards but appropriate for the institution's focus on teaching excellence.

Role Significance

Faculty will likely work within a department of 8-12 marketing and strategy faculty members, collaborating closely with 3-5 colleagues in the marketing specialization while interfacing with broader MBA program faculty of 20-30 members across all business disciplines.
This is a senior-level academic position requiring significant autonomy in curriculum development and program leadership, with expectations for scholarly activity and institutional service that indicate associate professor level or higher responsibility within the organizational structure.

Key Projects

Leading comprehensive curriculum redesign initiatives to integrate emerging digital marketing technologies and analytics tools into core MBA coursework Developing innovative assessment methodologies that evaluate both theoretical knowledge and practical application skills in real-world business scenarios Establishing industry partnership programs that provide students with hands-on experience while creating research opportunities and consulting revenue streams Creating comprehensive online learning modules that can be scaled across multiple programs while maintaining high engagement and learning outcomes

Success Factors

Ability to effectively bridge academic rigor with practical industry application, ensuring students develop both theoretical understanding and marketable skills that enhance their career prospects in competitive job markets. Strong commitment to innovative pedagogy and continuous adaptation to evolving educational technologies, particularly in online and hybrid learning environments that have become permanent features of higher education delivery. Demonstrated excellence in working with diverse student populations and creating inclusive learning environments that support success for students from varied cultural, professional, and educational backgrounds. Active engagement in scholarly activities that enhance teaching effectiveness while contributing to institutional reputation and accreditation requirements in the competitive private university landscape.

Market Demand

High demand exists for this specialized combination of academic credentials and industry experience, particularly in the Vancouver market where the technology and digital marketing sectors are rapidly growing and require skilled educators to prepare the next generation of business leaders.

Important Skills

Critical Skills

Digital marketing expertise is absolutely essential as businesses increasingly rely on online channels for customer acquisition and retention, requiring educators who can teach current best practices and emerging technologies in this rapidly evolving field. Multi-modal teaching capability is crucial for success in modern higher education, where institutions must serve diverse learning preferences and geographic locations while maintaining educational quality and student engagement. Industry experience provides credibility and practical insights that are invaluable for MBA-level instruction, where students expect real-world application and current market knowledge that can only come from hands-on professional experience.

Beneficial Skills

Research and publication skills in marketing or education enhance institutional reputation and provide opportunities for consulting and thought leadership that can supplement academic income and professional recognition. International business knowledge and cultural competency are valuable given the institution's diverse student population and Vancouver's role as a gateway to Asia-Pacific markets. Leadership and administrative experience can accelerate career advancement opportunities within the institution's growing program portfolio and expansion plans.

Unique Aspects

This position offers the rare combination of academic career development with direct industry application, allowing faculty to maintain relevant business connections while building scholarly credentials in a rapidly evolving field.
The institution's commitment to diverse learning modalities provides exceptional opportunities for educational innovation and technology integration, appealing to faculty interested in pioneering new approaches to business education.
Vancouver's position as a major Asia-Pacific business hub creates unique opportunities for international collaboration and research in global digital marketing and e-commerce trends.
The teaching-intensive model allows for deeper student relationships and more immediate impact on graduate career outcomes compared to research-focused institutions.

Career Growth

Career advancement typically occurs within 3-5 years for high-performing faculty, with opportunities for administrative roles available sooner given the institution's growth trajectory and expansion of program offerings.

Potential Next Roles

Associate Dean of Academic Affairs with responsibility for program development and faculty management across multiple business disciplines Director of Graduate Programs overseeing MBA curriculum strategy and industry partnerships Senior Professor with endowed chair responsibilities focusing on digital marketing research and thought leadership Academic Director of Executive Education developing corporate training programs and continuing education initiatives

Company Overview

University Canada West

University Canada West is a private, for-profit university established in 2005, focusing on business education with strong emphasis on practical skills development and industry connections. The institution serves a diverse student population with significant international enrollment, particularly from Asia-Pacific regions, and maintains a reputation for innovative teaching approaches and technology integration.

UCW occupies a specialized niche in the Canadian higher education market as a private institution focused on business education, competing with both traditional universities and other private institutions by emphasizing practical skills, industry connections, and flexible learning options that appeal to working professionals and international students.
Located in downtown Vancouver, UCW benefits from proximity to one of Canada's most dynamic business environments, providing students and faculty with access to thriving technology, international trade, and financial services sectors while serving as a gateway for Asia-Pacific business education.
The institution emphasizes innovation, inclusivity, and practical application in education delivery, with a collaborative environment that encourages faculty entrepreneurship and industry engagement while maintaining strong support for professional development and teaching excellence.
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