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Assistant Brand Manager (FMCG) - Job Opportunity at Kao (Hong Kong) Ltd.

Hong Kong, Hong Kong
Full-time
Mid-level
Posted: May 16, 2025
On-site
HKD 420,000 - 550,000 per year based on Hong Kong FMCG industry standards for Assistant Brand Manager roles

Benefits

Flexible working arrangements promoting work-life balance
Professional development and career advancement opportunities
5-day work week
Competitive remuneration package
Supportive and collaborative workplace culture

Key Responsibilities

Lead market analysis and consumer behavior research across Greater China Area
Coordinate cross-regional product development with teams in Japan and China
Develop and execute distribution strategies focusing on e-commerce optimization
Manage digital marketing campaigns and agency relationships
Support local marketing initiatives and strategic projects

Requirements

Education

Degree holder in Marketing, or business-related discipline

Experience

At least 3 years of experience, including 1-2 years in FMCG industry

Required Skills

Strong communication and presentation skills Project management capabilities Business and numerical acumen Analytical thinking Proficiency in Microsoft Office Chinese word processing Fluency in English and Chinese Understanding of consumer behavior in Hong Kong/China markets
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Sauge AI Market Intelligence

Industry Trends

Cross-border e-commerce expansion is reshaping FMCG distribution strategies in Greater China, requiring integrated digital marketplace expertise Growing demand for sustainable and environmentally conscious product development aligns with Kao's "Kirei" philosophy Increasing importance of data-driven marketing decisions and consumer behavior analysis in Asian markets

Role Significance

Typically part of a 5-8 person brand team, collaborating with multiple regional stakeholders
Mid-level position with significant cross-functional coordination responsibilities and direct impact on product success in Greater China markets

Key Projects

New product launches and market adaptations Cross-border e-commerce platform optimization Regional marketing campaign coordination Consumer insight research and analysis Distribution channel development

Success Factors

Strong understanding of both Hong Kong and mainland China consumer markets Ability to navigate complex stakeholder relationships across multiple regions Balance of analytical skills and creative marketing insight Effective cross-cultural communication abilities

Market Demand

High demand with steady growth, particularly due to expanding e-commerce channels and cross-border trade opportunities in Greater China

Important Skills

Critical Skills

Cross-cultural communication skills for regional coordination E-commerce platform knowledge for digital market expansion Consumer behavior analysis capabilities for market insights

Beneficial Skills

Experience with sustainability initiatives Digital marketing expertise Project management certification

Unique Aspects

Cross-regional role spanning Hong Kong, China, and Japan operations
Focus on premium and innovative product development
Strong emphasis on sustainable business practices

Career Growth

2-3 years in role before advancement, depending on performance and market conditions

Potential Next Roles

Senior Brand Manager Regional Marketing Manager Category Manager Marketing Director

Company Overview

Kao (Hong Kong) Ltd.

Kao Corporation is a major global FMCG player with strong presence in personal care and household products sectors

Leading position in Asian markets with growing influence in global personal care segments
Strategic focus on Greater China region with strong integration between Hong Kong and mainland operations
Japanese corporate culture emphasizing long-term growth, stability, and collaborative decision-making
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