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Assistant Director, Content & Social, OCCM - Job Opportunity at Singapore Management University

Singapore, Singapore
Full-time
Senior
Posted: January 31, 2025
On-site
SGD 6,800-10,700 per month

Benefits

Professional development assistance with comprehensive training programs
Competitive compensation packages aligned with higher education sector
Work-life balance initiatives
Family-oriented organizational culture

Key Responsibilities

Lead strategic content and social media initiatives for university-wide communications
Drive digital engagement and brand visibility through multi-platform campaigns
Manage social media crisis response and reputation management
Oversee team development and stakeholder relationships
Direct budget allocation and ROI optimization for digital initiatives

Requirements

Education

Bachelor's degree in Journalism, Mass Communications, Marketing, Digital Media, or related field (Master's preferred)

Experience

Minimum 6 years in social media strategy with 3 years supervisory experience

Required Skills

Social media strategy development Content creation and management Team leadership Crisis management Budget management Analytics and reporting Stakeholder management Agency management
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Sauge AI Market Intelligence

Industry Trends

Higher education institutions are increasingly prioritizing digital transformation and social media presence for student recruitment and engagement Growing emphasis on data-driven social media strategies in educational marketing Rising importance of crisis management capabilities in institutional social media roles

Salary Evaluation

The offered compensation range of SGD 6,800-10,700 per month (approximately USD 60,000-95,000 annually) aligns with senior digital marketing positions in Singapore's education sector

Role Significance

Likely managing a team of 3-5 direct reports with additional oversight of agency relationships and student contributors
Senior leadership position with significant strategic influence on university's digital presence and brand perception

Key Projects

Institutional brand development campaigns Student recruitment initiatives Crisis communication protocols Digital transformation projects Stakeholder engagement programs

Success Factors

Strong understanding of higher education sector dynamics Ability to balance multiple stakeholder interests Experience in managing institutional reputation in digital spaces Track record of developing and implementing comprehensive social media strategies

Market Demand

High demand position reflecting the critical importance of digital presence in higher education, particularly in competitive Asian markets

Important Skills

Critical Skills

Strategic social media management in institutional context Crisis communication and reputation management Team leadership and stakeholder management

Beneficial Skills

Educational marketing expertise Regional market understanding Data analytics and ROI measurement

Unique Aspects

Blend of academic and corporate marketing requirements
Strong focus on stakeholder management across diverse groups
Emphasis on crisis management in educational context

Career Growth

Typical progression to next level within 3-5 years depending on institutional growth and performance

Potential Next Roles

Director of Digital Marketing Chief Marketing Officer Head of Communications Vice President of Marketing and Communications

Company Overview

Singapore Management University

Singapore Management University is a prestigious institution known for its business and management education focus

Leading position in Singapore's higher education sector with strong regional reputation
Significant player in Asian higher education market with growing international influence
Professional environment with emphasis on work-life balance and family-oriented culture
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