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Assistant Director, EMBA Marketing (at the rank of Administrative Assistant II) - Job Opportunity at Hong Kong University

Hong Kong, Hong Kong
Full-time
Senior
Posted: May 28, 2025
On-site
HKD 600,000 - 800,000 annually (USD 77,000 - 103,000). This estimate reflects senior marketing management roles in Hong Kong's competitive higher education sector, accounting for the specialized EMBA market focus, international travel requirements, and the prestigious university environment. The role's combination of strategic responsibilities, budget management, and global stakeholder engagement justifies premium compensation within the local market context.

Benefits

Two-year fixed-term contract providing employment security with clear expectations and defined tenure for career planning
Contract-end gratuity offering additional compensation beyond base salary, enhancing total compensation package competitiveness
University retirement benefits scheme contribution up to 10% of basic salary, providing substantial long-term financial security and retirement planning advantages
Contract renewal possibility based on performance, offering career continuity and advancement opportunities within prestigious academic institution
International travel opportunities to mainland China and worldwide destinations, providing global exposure and professional network expansion

Key Responsibilities

Lead comprehensive marketing strategy development and execution for Executive MBA program, directly impacting program enrollment and revenue generation through strategic market positioning
Drive digital transformation initiatives including advanced digital advertising campaigns and social media marketing strategies, establishing market leadership in online education marketing
Orchestrate high-impact student recruitment events including information sessions, admissions talks, virtual engagement platforms, and international recruitment fairs to attract top-tier executive candidates
Manage strategic stakeholder engagement with entrepreneurs, corporate executives, and business leaders across global markets, building institutional partnerships and expanding program reach
Execute international business development through frequent travel to mainland cities and worldwide destinations, representing university brand and driving market expansion initiatives
Deliver compelling presentations to large executive audiences and facilitate intimate discussion groups, positioning the program as premier executive education destination

Requirements

Education

Good bachelor's degree or equivalent, preferably with a master's degree in business-related disciplines

Experience

At least 8 years' of working experience of which at least 5 years in marketing

Required Skills

Supervisory and budget administration experience Marketing skills Excellent command of written and spoken English and Chinese (including Putonghua) Strong interpersonal and communication skills Strategic thinking Innovative problem-solving abilities Effective organizational skills to initiate and execute plans Delivering high-quality results under tight deadlines Proven leadership skills as a team builder and outcomes-driven leader Established connections to the professional community and industry Deep understanding of the global business environment Substantial experience engaging with entrepreneurs, corporate executives, and other business leaders Ability to deliver compelling presentations to large audiences Facilitate small group discussions and outreach events Advanced design and computer skills relevant to marketing and promotion Familiarity with marketing practices and promotional channels in Hong Kong and globally
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Sauge AI Market Intelligence

Industry Trends

Executive education market experiencing unprecedented growth driven by rapid digital transformation and evolving leadership requirements in post-pandemic business environment. Universities are increasingly investing in sophisticated marketing capabilities to compete for high-value executive students who demand premium, globally-recognized programs with strong ROI. Higher education institutions are prioritizing international market expansion, particularly in Asia-Pacific region, as domestic markets become saturated. This trend drives demand for marketing professionals with cross-cultural competencies and global business acumen to penetrate emerging markets and establish institutional presence. Digital marketing sophistication in executive education has become critical differentiator, with institutions requiring advanced capabilities in multi-channel campaign management, social media engagement, and virtual event execution to reach busy executive audiences who consume content across diverse digital platforms.

Role Significance

Likely managing 3-5 direct reports including marketing coordinators, digital specialists, and administrative support staff, while collaborating extensively with academic leadership, admissions teams, and external vendors. The supervisory requirements and strategic scope suggest responsibility for both internal team development and cross-functional project coordination.
Senior management position despite administrative classification, evidenced by strategic marketing leadership responsibilities, budget authority, international travel requirements, and direct engagement with C-level executives. The role functions as a department-level marketing director with significant autonomy and institutional impact on program success and revenue generation.

Key Projects

Annual EMBA recruitment campaign development and execution across multiple international markets Digital transformation of marketing infrastructure including CRM implementation and marketing automation systems Strategic partnership development with corporate clients and professional organizations for program promotion International market entry strategies for emerging business education markets in Asia-Pacific region

Success Factors

Deep understanding of executive mindset and decision-making processes when evaluating advanced education investments, enabling creation of compelling value propositions that resonate with time-constrained, results-oriented business leaders Exceptional cross-cultural communication abilities and cultural intelligence to effectively engage diverse international markets, particularly understanding nuances of business relationships in Asian markets versus Western approaches to executive education Strategic marketing expertise combining traditional relationship-building with cutting-edge digital marketing techniques, including sophisticated data analytics capabilities to measure ROI and optimize campaign performance across multiple channels Strong project management and organizational capabilities to coordinate complex, multi-stakeholder initiatives across different time zones and cultural contexts while maintaining consistent brand messaging and quality standards

Market Demand

High demand driven by intensifying competition among business schools for executive students and the critical importance of sophisticated marketing capabilities in program success. The specialized nature of EMBA marketing, requiring both educational sector knowledge and executive-level relationship management, creates scarcity of qualified candidates in the Hong Kong market.

Important Skills

Critical Skills

Strategic marketing planning and execution capabilities are absolutely essential as the role directly impacts program revenue and institutional reputation. The ability to develop comprehensive marketing strategies that resonate with executive audiences while maintaining academic credibility requires sophisticated understanding of both marketing principles and higher education dynamics. Cross-cultural communication and relationship management skills are fundamental given the international scope and the need to engage effectively with diverse executive populations across different cultural contexts. Success depends on ability to adapt communication styles and relationship-building approaches to different cultural expectations and business practices. Digital marketing expertise including advanced analytics, social media strategy, and multi-channel campaign management has become critical differentiator in reaching busy executive audiences who consume content across diverse digital platforms and expect sophisticated, personalized engagement experiences.

Beneficial Skills

Prior experience in management consulting or corporate executive development programs would provide valuable insights into executive mindset and organizational development needs that drive EMBA enrollment decisions Advanced data analytics and marketing technology skills including CRM management, marketing automation, and predictive analytics would enhance campaign effectiveness and provide competitive advantage in increasingly data-driven marketing environment Fluency in additional Asian languages beyond Mandarin and Cantonese would expand market reach and enable more effective engagement with emerging markets across Southeast Asia and other regions where the university seeks to establish stronger presence

Unique Aspects

Rare combination of senior marketing responsibility with direct access to university's executive education leadership and strategic decision-making processes
Exceptional international travel component providing global market exposure and relationship-building opportunities typically reserved for director-level positions
Unique positioning at intersection of academic excellence and commercial market dynamics in one of world's premier business education markets
Access to extensive alumni network including senior executives from major multinational corporations across Asia-Pacific region

Career Growth

3-5 years to advance to director-level positions within academic institutions, or 2-3 years to transition to senior corporate executive development roles. The international exposure and high-level stakeholder management experience accelerate career progression in both academic and corporate sectors.

Potential Next Roles

Director of Marketing and Communications for entire business school Associate Director of Executive Education with broader program management responsibilities Senior Marketing Director at competing international business schools Corporate roles such as Head of Executive Development at multinational corporations

Company Overview

Hong Kong University

Hong Kong University represents one of Asia's most prestigious higher education institutions with strong international recognition and extensive global partnerships. The university's business school competes at the highest levels of international business education, attracting students and faculty from leading global corporations and maintaining strong alumni networks across major business centers worldwide.

Premier position in Hong Kong's competitive higher education landscape with significant influence in Asia-Pacific executive education market. The university's EMBA program likely ranks among top regional offerings, competing directly with programs from INSEAD, CUHK, and other leading Asian business schools for executive students from multinational corporations.
Strategic location in Hong Kong provides unique access to both mainland Chinese markets and broader Asia-Pacific business community. The university serves as a bridge between Eastern and Western business practices, offering distinctive value proposition for executives seeking to expand their regional influence and understanding.
International, collaborative environment with high performance expectations and significant autonomy for senior professionals. The academic setting combined with executive program focus creates unique culture balancing scholarly rigor with commercial market orientation, attracting professionals who value both intellectual stimulation and practical business impact.
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