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Assistant Manager (Digital Analytics & Marketing Insights) - Job Opportunity at Sci-Union Technology

Hong Kong, HK
Contract
Mid-level
Posted: June 19, 2025
On-site
HKD 480,000 - 600,000 per year (USD 61,500 - 76,900) based on Hong Kong market rates for mid-level marketing analytics roles in prestigious educational institutions, with potential for performance bonuses given the contract structure and institutional ranking

Benefits

Comprehensive annual leave allocation providing work-life balance superior to many regional competitors
Complete medical and dental coverage ensuring healthcare security and reducing personal financial burden
Performance-based gratuity upon contract completion incentivizing excellence and contract fulfillment
Association with globally ranked #1 MBA program in Asia-Pacific enhancing professional credibility
Access to diverse international network of 6000+ alumni across 65+ nationalities for career advancement

Key Responsibilities

Drive strategic marketing transformation through comprehensive planning and execution for Asia's top-ranked MBA program, directly impacting enrollment quality and brand positioning
Lead market intelligence initiatives by conducting deep research and competitive analysis to identify untapped opportunities and optimize targeting strategies
Engineer data-driven decision making through development of interactive dashboards and visualization tools that translate complex analytics into actionable business insights
Orchestrate cross-platform digital marketing optimization using advanced AI-driven analytics to forecast outcomes and maximize ROI across all marketing channels
Establish automated marketing technology ecosystems that streamline operations and ensure seamless integration between CRM, analytics, and marketing platforms
Create compelling content strategies that leverage stakeholder testimonials and program differentiators to attract high-caliber candidates globally
Ensure brand consistency and messaging alignment across all marketing collateral while maintaining cutting-edge content relevance

Requirements

Education

A bachelor's degree in marketing, communications, or a related field is required; a master's degree is preferred

Experience

Minimum of 3 years of working experience in a related field

Required Skills

Proven experience in marketing, preferably within the education or higher education sector Strong strategic thinking and analytical skills with the ability to translate insights into actionable marketing plans Proficiency in digital marketing techniques and platforms, including SEO, SEM, social media, and email marketing Excellent written and verbal communication skills, with the ability to create compelling marketing content Strong project management skills, with the ability to manage multiple projects and meet deadlines Power BI, Tableau, or Google Looker Studio Google Analytics, Google Search CRM, social media insights AI-driven analytics tools Data automation tools
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Sauge AI Market Intelligence

Industry Trends

Higher education marketing is experiencing rapid digitalization with institutions investing heavily in data analytics and AI-driven personalization to compete for top-tier candidates in an increasingly global marketplace Educational institutions are prioritizing marketing technology integration and automation to improve efficiency and ROI, with particular emphasis on predictive analytics for enrollment forecasting The Asia-Pacific education sector is witnessing unprecedented growth in digital marketing sophistication, driven by increased competition among business schools and the need to attract international students post-pandemic

Role Significance

Typically managing 2-4 direct reports including data analysts and marketing coordinators, while collaborating with cross-functional teams of 8-12 members across admissions, IT, and academic departments
Mid-level management position with significant strategic influence, reporting likely to senior marketing leadership while managing data analysts and coordinating with multiple stakeholders across admissions, faculty, and external partners

Key Projects

Implementation of comprehensive marketing automation systems integrating CRM, analytics, and campaign management platforms Development of predictive enrollment models using machine learning algorithms to optimize recruitment strategies Creation of real-time performance dashboards for executive decision-making and campaign optimization Launch of personalized marketing campaigns targeting specific demographics and geographic regions

Success Factors

Ability to bridge technical analytics expertise with strategic marketing vision, translating complex data insights into compelling business narratives that drive enrollment decisions Strong stakeholder management skills to coordinate effectively with diverse internal teams including faculty, admissions officers, and senior leadership while maintaining project momentum Adaptability to rapidly evolving digital marketing technologies and educational trends, particularly in the competitive Asia-Pacific business school landscape Cultural sensitivity and global perspective necessary for marketing to diverse international student populations across multiple regions and demographic segments

Market Demand

High demand driven by digital transformation in education sector and scarcity of professionals combining marketing expertise with advanced analytics capabilities in the Hong Kong market

Important Skills

Critical Skills

Data visualization and dashboard development using Power BI, Tableau, or Google Looker Studio are essential for translating complex enrollment and engagement metrics into actionable insights for senior leadership and strategic decision-making Digital marketing platform proficiency including Google Analytics and CRM systems is fundamental for managing multi-channel campaigns and measuring ROI across diverse international markets and demographic segments Strategic thinking and analytical skills form the core competency for this role, enabling translation of data insights into comprehensive marketing strategies that drive enrollment growth and brand positioning

Beneficial Skills

AI and machine learning familiarity for advanced predictive analytics implementation in enrollment forecasting and candidate behavior modeling International marketing experience for navigating diverse cultural contexts and regulatory environments across multiple regions Project management certification (PMP or similar) for managing complex cross-functional initiatives involving multiple stakeholders and tight deadlines Higher education sector knowledge for understanding unique challenges and opportunities in business school marketing and student recruitment

Unique Aspects

Opportunity to work with globally ranked #1 MBA program in Asia-Pacific, providing exceptional professional credibility and network access
Direct involvement in shaping marketing strategies for one of Asia's most influential business education institutions
Access to cutting-edge marketing technology and analytics tools typically reserved for top-tier organizations
Exposure to diverse international candidate pool and global business trends through program marketing initiatives
Integration of AI-driven analytics and predictive modeling in educational marketing, positioning for future industry leadership

Career Growth

Career advancement to director level typically achievable within 3-5 years given the high-profile nature of the institution and comprehensive skill development opportunities in this role

Potential Next Roles

Marketing Director for educational institutions or related sectors Head of Digital Analytics for larger organizations Senior Marketing Manager in consulting or technology firms Director of Enrollment Management combining marketing and admissions expertise

Company Overview

Sci-Union Technology

Sci-Union Technology appears to be the recruiting entity for HKUST MBA Program, one of Asia's most prestigious business schools ranked #1 in Asia-Pacific by Bloomberg Businessweek, with over 6,000 alumni across 65+ nationalities serving in executive positions globally

Exceptionally strong market position as part of Hong Kong University of Science and Technology, consistently ranked among top global business schools with significant influence in Asian business education and strong connections to multinational corporations
Dominant presence in Asia-Pacific education market with extensive alumni network spanning major financial centers and technology hubs, providing unparalleled access to regional business leadership and corporate partnerships
High-performance academic environment emphasizing innovation, research excellence, and global perspectives, with expectations for precision and results-driven outcomes while maintaining collaborative relationships with diverse stakeholders
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