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Associate Lecturer - Introduction to Public Relations - Job Opportunity at Singapore Institute of Management

Clementi, Singapore
Part-time
Mid-level
Posted: March 15, 2025
On-site
SGD 80,000-120,000 per year (part-time equivalent)

Benefits

Flexible teaching schedule
Academic environment
Professional development opportunities

Key Responsibilities

Design and deliver engaging public relations curriculum focusing on global and digital contexts
Guide students in analyzing current PR campaigns and professional practices
Facilitate industry-connected learning activities and assessments
Develop student understanding of PR's role in organizational and social responsibility

Requirements

Education

Ph.D or Master's Degree in Communications-related discipline

Experience

2 years teaching experience at tertiary level, 5 years work experience preferred

Required Skills

Teaching expertise Public relations knowledge Communications expertise
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Sauge AI Market Intelligence

Industry Trends

The PR education sector is experiencing significant transformation due to the integration of digital media and global communications practices Growing emphasis on social responsibility and ethical communications in PR curriculum reflects industry demands Increased focus on practical, industry-connected learning experiences in higher education

Role Significance

Typically part of a 5-8 person communications department faculty team
Mid-level academic position with significant influence on shaping future PR professionals

Key Projects

Curriculum development for introductory PR courses Industry partnership development Student mentorship and career guidance Research and case study development

Success Factors

Strong blend of academic knowledge and practical industry experience Ability to connect theoretical concepts with real-world applications Experience in modern digital PR practices Strong network within the PR industry for student opportunities

Market Demand

High demand for PR educators with industry experience, particularly in Asia-Pacific markets

Important Skills

Critical Skills

Contemporary PR practice knowledge Teaching and curriculum development expertise Industry network and connections Digital communications understanding

Beneficial Skills

Research experience Case study development skills International PR experience Crisis communications expertise

Unique Aspects

Focus on global and digital PR perspective
Strong emphasis on social responsibility in curriculum
Integration of industry-connected learning experiences

Career Growth

2-4 years for progression to senior academic roles, depending on research output and teaching excellence

Potential Next Roles

Senior Lecturer Programme Director Head of Communications Department Academic Director

Company Overview

Singapore Institute of Management

Singapore Institute of Management is a leading private education institution in Singapore with strong industry connections

Top-tier private education provider in Singapore with significant market presence in Asia
Strong regional reputation in Southeast Asia for professional education
Professional academic environment with emphasis on industry relevance and practical education
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