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B2C- Consumer Engagement Manager (Accelerated Development Program) - Job Opportunity at CAMSO (Michelin Group)

Laval, Canada
Full-time
Senior
Posted: April 23, 2025
Hybrid
CAD 150,000 per year

Benefits

Comprehensive healthcare with enhanced coverage positioning
Premium life insurance package
Industry-leading retirement benefits
Competitive relocation assistance program
Professional development investment program
Global mobility opportunities
Product discounts on premium tire brands
Modern downtown Montreal office space (future)
Hybrid work arrangement
Employee assistance program with full-family coverage

Key Responsibilities

Lead strategic development and execution of integrated 360° marketing communication plans across North America
Drive consumer journey optimization and brand loyalty initiatives for multi-billion dollar tire brands
Manage comprehensive PESO media strategy and budget allocation across US and Canadian markets
Orchestrate cross-functional collaboration between brand teams and communication specialists
Direct consumer engagement analytics and optimization strategies
Oversee territorial promotional budget planning and execution
Guide consumer experience transformation initiatives

Requirements

Education

B.A. and/or Masters Degree (Marketing preferred)

Experience

Seven (7) years of global experience in B2C marketing communications

Required Skills

Bilingual proficiency in French and English Cross-functional team leadership Strong storytelling capabilities 360 marketing communication planning Consumer journey optimization Budget management Strategic planning
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Sauge AI Market Intelligence

Industry Trends

The automotive and tire industry is experiencing rapid transformation toward digital-first consumer engagement, requiring sophisticated omnichannel marketing strategies. Sustainability and eco-conscious messaging are becoming central to tire industry marketing, reflecting growing consumer environmental awareness. Direct-to-consumer channels are gaining importance in the traditionally dealer-focused tire industry, necessitating new engagement approaches.

Salary Evaluation

The offered CAD 150,000 base salary aligns with market rates for senior marketing roles in Canada, with total compensation potentially reaching CAD 180,000-200,000 including bonuses and benefits.

Role Significance

Likely leading a team of 5-8 direct reports with matrix management of 15-20 cross-functional team members
Senior strategic position with clear executive trajectory, particularly notable as part of an accelerated development program targeting VP-level advancement

Key Projects

Digital transformation of consumer engagement channels Market share expansion initiatives in North American markets Brand loyalty program development and optimization Omnichannel marketing strategy implementation Consumer journey mapping and enhancement projects

Success Factors

Ability to navigate complex matrix organization spanning US and Canadian markets Strong digital transformation leadership experience Deep understanding of evolving consumer behavior in automotive sector Track record of successful cross-border marketing initiatives Proven ability to drive measurable brand loyalty improvements

Market Demand

High demand position reflecting industry-wide need for digital transformation leaders in traditional manufacturing sectors

Important Skills

Critical Skills

Bilingual capabilities essential for Canadian market leadership Digital transformation expertise crucial for modernizing consumer engagement Cross-cultural communication skills vital for North American market coordination

Beneficial Skills

Sustainability marketing experience E-commerce platform knowledge Advanced analytics capabilities Change management expertise

Unique Aspects

Accelerated development program structure unusual for consumer marketing roles
Dual-market responsibility covering both US and Canadian operations
Planned office relocation reflecting company's investment in modernization
Strong focus on internal promotion and leadership development

Career Growth

Accelerated progression path with potential VP-level promotion within 2-3 years based on program structure

Potential Next Roles

VP of Marketing Chief Marketing Officer Global Brand Director Regional Marketing Director

Company Overview

CAMSO (Michelin Group)

Michelin, through CAMSO, represents a global leader in mobility solutions with strong focus on innovation and sustainability

Top-tier market position in premium tire segment with expanding presence in mobility services
Strategic Canadian operation with significant North American influence
Innovation-driven environment with strong emphasis on professional development and global mobility
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