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Banking Communications Manager - Job Opportunity at Seacoast Bank

Saint Petersburg, United States
Full-time
Senior
Posted: February 24, 2025
Hybrid
USD 120,000 - 160,000 annually based on location, seniority, and banking sector standards

Benefits

Comprehensive banking industry benefits package (implied)
Professional development opportunities
Leadership role with strategic impact

Key Responsibilities

Lead and develop communications team for organizational strategy execution
Partner with senior leadership on brand voice and cultural initiatives
Design and implement internal communications frameworks
Evaluate and optimize communication effectiveness through data analysis
Create educational materials and style guides for organizational alignment
Manage cross-functional projects and stakeholder relationships

Requirements

Education

Bachelor's Degree required, Master's preferred in communications, HR management, or business administration

Experience

7-10 years communications experience in rapidly growing organizations

Required Skills

Leadership and team management Strategic communication planning Brand voice development Internal communications expertise Project management Microsoft Office Suite proficiency Communication technology systems Analytics and reporting Stakeholder management Process development
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Sauge AI Market Intelligence

Industry Trends

Financial institutions are increasingly focusing on internal communications due to rapid digital transformation and regulatory changes Banks are emphasizing cultural alignment and employee engagement through sophisticated communication strategies Growing importance of data-driven communication measurement and ROI analysis in banking sector

Role Significance

Typically leads a team of 3-7 communication specialists in a bank of Seacoast's size
Senior management position with direct influence on organizational culture and strategic alignment

Key Projects

Cultural transformation initiatives Digital workplace communication strategies Employee engagement campaigns Change management communications Brand alignment programs

Success Factors

Ability to balance strategic vision with practical execution Strong leadership presence and executive stakeholder management Data-driven approach to communications effectiveness Agile mindset for rapid adaptation to banking industry changes

Market Demand

High demand role as financial institutions prioritize change management and employee engagement during digital transformation

Important Skills

Critical Skills

Strategic communication planning - Essential for aligning organizational messages with business objectives Leadership and change management - Critical for driving cultural transformation Digital communication expertise - Vital for modern banking operations

Beneficial Skills

Financial services industry knowledge Change management certifications Advanced analytics capabilities

Unique Aspects

Role combines traditional banking culture with modern communication practices
Strong focus on measurable communication outcomes
Emphasis on technology and digital transformation in banking context

Career Growth

2-4 years in role before advancement, depending on organizational growth and performance

Potential Next Roles

Director of Corporate Communications VP of Internal Communications Chief Communications Officer Head of Employee Experience

Company Overview

Seacoast Bank

Seacoast Bank is a prominent Florida-based financial institution focused on regional banking services and community engagement

Leading regional bank in Florida with strong market presence and growth trajectory
Strategic focus on Florida market with significant footprint in key metropolitan areas
Professional banking environment with emphasis on growth, employee development, and community connection
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