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Brand Lead - Job Opportunity at Sanofi

Dubai, AE
Full-time
Senior
Posted: May 20, 2025
On-site
USD 120,000 - 180,000 annually based on Dubai market rates for senior pharmaceutical marketing roles

Benefits

Healthcare industry leadership exposure
Career development in rare diseases sector
Cross-functional collaboration opportunities
Access to cutting-edge digital and AI tools
Global pharmaceutical company resources and network

Key Responsibilities

Lead strategic brand development and execution for rare disease portfolio
Drive digital transformation and omnichannel marketing initiatives
Manage P&L and strategic resource allocation
Build and maintain healthcare ecosystem partnerships
Lead cross-functional teams using agile methodologies
Optimize patient identification and diagnosis processes
Ensure compliance with industry regulations and ethics

Requirements

Education

Bachelor's degree in relevant field

Experience

Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field

Required Skills

Strategic thinking and business acumen Digital fluency and data-driven decision making Agile leadership and change management Cross-functional collaboration and stakeholder management Customer-centric mindset and design thinking Strong communication and influencing skills
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Sauge AI Market Intelligence

Industry Trends

The rare disease pharmaceutical market is experiencing rapid digital transformation, with AI-driven patient identification becoming crucial for market success Shift towards value-based healthcare models is driving need for sophisticated brand strategies that demonstrate clear patient outcomes Increasing focus on personalized medicine and patient-centric approaches in rare disease treatment

Role Significance

Typically leads cross-functional team of 8-12 professionals across marketing, medical, and digital functions
Senior strategic position with direct impact on business growth and patient outcomes

Key Projects

Digital transformation of patient identification pathways Development of integrated omnichannel marketing strategies Healthcare ecosystem partnership programs Patient support service optimization

Success Factors

Deep understanding of rare disease market dynamics and digital health transformation Ability to build and maintain complex stakeholder relationships across healthcare ecosystem Strong commercial acumen combined with patient-centric approach Excellence in cross-functional leadership and digital innovation

Market Demand

High demand with growing focus on rare diseases and digital transformation in healthcare

Important Skills

Critical Skills

Digital transformation leadership - essential for modernizing rare disease patient identification Strategic partnership development - crucial for building healthcare ecosystem Data analytics and AI expertise - fundamental for decision-making and patient identification Change management - vital for implementing new digital initiatives

Beneficial Skills

Experience in multiple therapeutic areas Knowledge of regional healthcare systems Project management certifications Medical/scientific background

Unique Aspects

Rare combination of traditional brand leadership with digital transformation mandate
Significant autonomy in regional market development
Direct impact on rare disease patient outcomes
Opportunity to shape healthcare ecosystem in growing market

Career Growth

2-4 years in role before progression to regional or global leadership positions

Potential Next Roles

Regional Marketing Director Business Unit Head Commercial Excellence Director Digital Transformation Leader

Company Overview

Sanofi

Sanofi is a global biopharmaceutical leader focused on human health, with strong presence in rare diseases through its Genzyme division

Among top 5 global pharmaceutical companies with significant investment in rare disease research and development
Strategic hub role for Greater Gulf region with significant growth potential
Innovation-driven environment with strong focus on digital transformation and patient-centricity
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Job Listings Data

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  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

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