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Brand Manager - Job Opportunity at Cobblestone Energy

Dubai, UAE
Full-time
Mid-level
Posted: June 14, 2025
On-site
USD 65,000 - 90,000 per year

Benefits

Performance-based bonus structure providing additional compensation tied to individual and company success metrics
0% personal income tax environment in Dubai offering significant net income advantages compared to other global financial centers
Equity participation program aligning employee interests with long-term company growth and providing wealth-building opportunities
Flat organizational structure promoting autonomy, innovation, and direct access to senior leadership
High-performing, intellectually stimulating work environment with top-tier global talent
Significant ownership and impact opportunities allowing for career acceleration and skill development
Access to cutting-edge analytics and technology in the rapidly evolving energy trading sector

Key Responsibilities

Drive comprehensive brand strategy development and execution across all touchpoints to establish Cobblestone Energy as a recognized leader in European energy trading markets
Collaborate strategically with C-level leadership, HR, and commercial teams to leverage brand positioning for enhanced talent acquisition, retention, and strategic partnership development
Own and orchestrate full-spectrum content strategy including storytelling, messaging, and visual identity to reinforce competitive market positioning and company values
Build and lead a high-performance brand function including management of external agencies and creative partners to deliver world-class brand experiences
Utilize advanced market research, data analytics, and competitive intelligence to drive data-informed branding decisions and market positioning strategies
Establish and monitor comprehensive KPI frameworks to measure brand impact across key stakeholder groups including talent pipeline, business partners, and internal culture metrics
Transform and optimize Cobblestone's complete digital ecosystem including website, social platforms, and digital touchpoints to support evolving business objectives and market expansion
Develop junior team members and build organizational brand capability to ensure sustainable brand excellence and knowledge transfer

Requirements

Education

Bachelor's or Master's degree in Marketing, Communications, Business, or a related field

Experience

4-10 years of proven experience in branding, marketing, or brand strategy, ideally in a fast-paced or global environment

Required Skills

Strong leadership and stakeholder management skills, with a track record of influencing senior decision-makers Exceptional storytelling and creative direction skills, with experience overseeing content, campaigns, and brand assets Deep understanding of employer branding, digital engagement, and brand-building in a B2B context Familiarity with performance marketing, SEO, and analytics tools Previous experience in a high-growth, analytical, or tech-driven environment Interest in the energy sector and eagerness to learn about energy trading
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Sauge AI Market Intelligence

Industry Trends

The global energy trading sector is experiencing unprecedented transformation driven by renewable energy integration, requiring sophisticated brand positioning to attract top talent and institutional partners who understand complex market dynamics Digital transformation in commodity trading is accelerating, with companies investing heavily in technology and analytics capabilities, making strong employer branding critical for attracting tech-savvy professionals European energy markets are becoming increasingly volatile and complex due to geopolitical factors and energy transition policies, creating opportunities for specialized trading firms to establish thought leadership through strategic brand positioning The war for talent in financial services and energy trading has intensified post-pandemic, with companies in tax-advantaged jurisdictions like Dubai gaining competitive advantages in recruitment through comprehensive brand strategies

Salary Evaluation

The offered salary range of USD 65,000-90,000 is competitive for Dubai's marketing sector, particularly when combined with 0% personal tax benefits, equity participation, and performance bonuses. This total compensation package likely equates to USD 100,000-130,000 equivalent in traditional tax jurisdictions, positioning it attractively for experienced brand managers in emerging markets.

Role Significance

Typical brand manager roles in companies of this size manage 2-4 direct reports plus external agency relationships, with matrix management of cross-functional stakeholders across HR, operations, and commercial teams
This is a senior individual contributor role with significant strategic influence, reporting likely to C-level executives given the company's flat structure and the brand manager's responsibility for company-wide reputation and culture development

Key Projects

Complete brand identity development and rollout across all company touchpoints Employer branding campaigns to attract top-tier energy trading talent Digital transformation of company's online presence and content strategy Partnership marketing initiatives to support business development efforts Internal culture and values communication programs

Success Factors

Ability to translate complex financial and energy concepts into compelling brand narratives that resonate with sophisticated B2B audiences Strong project management and cross-functional collaboration skills to navigate a flat organizational structure and influence without direct authority Deep understanding of both digital marketing technologies and traditional brand-building principles to create integrated campaigns Cultural adaptability and international perspective to work effectively in Dubai's multicultural business environment Analytical mindset to measure brand impact and ROI in a data-driven organization Strategic thinking capability to align brand initiatives with business growth objectives and market expansion plans

Market Demand

High demand exists for brand managers with B2B and financial services experience, particularly those capable of building employer brands in specialized industries. The combination of energy sector focus and Dubai location creates a niche but well-compensated market segment.

Important Skills

Critical Skills

B2B brand strategy expertise is essential given the company's focus on institutional clients and partners rather than consumer markets, requiring sophisticated understanding of complex buyer journeys and relationship-based sales processes Stakeholder management and influence skills are crucial in a flat organizational structure where success depends on building consensus and driving initiatives through collaboration rather than hierarchical authority Digital marketing and content strategy capabilities are vital for establishing thought leadership in the competitive energy trading space and attracting top talent in a global market Analytical and data-driven approach aligns with company culture and enables measurement of brand impact on business outcomes

Beneficial Skills

Energy sector knowledge would accelerate effectiveness and credibility when developing industry-specific content and positioning strategies International marketing experience would support the company's global talent acquisition and potential market expansion initiatives Financial services branding background would provide valuable context for sophisticated B2B marketing in trading and investment environments Arabic language skills could provide advantages for regional business development and stakeholder relationships in the Middle East market

Unique Aspects

Opportunity to build brand strategy from relatively early stage in a fast-growing energy trading company
Combination of financial services sophistication with energy sector specialization creating unique positioning challenges and opportunities
Dubai location providing exposure to international markets and tax-free compensation structure
Flat organizational structure offering unusual access to senior leadership and strategic decision-making processes
Equity participation aligning personal success with company growth in a potentially high-upside industry
Focus on deep analytics and technology creating opportunities to pioneer thought leadership in energy trading

Career Growth

With the rapid growth trajectory of the company and the strategic nature of this role, career advancement opportunities could emerge within 2-3 years, particularly as Cobblestone expands its market presence and requires additional marketing leadership

Potential Next Roles

Senior Brand Manager or Brand Director at larger energy companies or financial institutions Marketing Director roles overseeing broader marketing functions including digital, content, and communications Chief Marketing Officer positions at mid-sized trading firms or fintech companies Consulting roles specializing in B2B brand strategy for financial services Business development or partnerships roles leveraging brand and marketing expertise

Company Overview

Cobblestone Energy

Cobblestone Energy represents a new generation of energy trading firms that combine traditional commodity trading expertise with advanced analytics and technology. Founded in 2017, the company has positioned itself as an innovative player in European gas and power markets, emphasizing data-driven decision making and attracting top global talent through competitive compensation and a performance-oriented culture.

As a relatively young but rapidly growing energy trading company, Cobblestone appears to be in an expansion phase, seeking to establish stronger brand recognition and market presence to compete with larger, more established trading houses
Dubai serves as an strategic hub for global energy trading, providing Cobblestone access to international markets while offering tax advantages and proximity to major energy producers. This location suggests ambitions beyond European markets and positions the company for Middle East and Asian expansion
The company emphasizes a meritocratic, high-performance culture with flat organizational structures that promote innovation and individual ownership. The focus on lifelong learning and intellectual stimulation suggests an environment that attracts ambitious, analytically-minded professionals
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