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Brand Manager, Hefty Brand - Job Opportunity at Reynolds Consumer Products LLC

Lake Forest, US
Full-time
Senior
Posted: March 27, 2025
Hybrid
USD 135,000-145,000 per year

Benefits

14% annual performance bonus tied to business and individual goals
Comprehensive benefits package typical of Fortune 500 CPG companies
Career development and growth opportunities
Collaborative work environment

Key Responsibilities

Lead strategic marketing initiatives for Hefty Waste Bags portfolio with P&L ownership
Develop and execute integrated marketing campaigns across digital, social, and traditional channels
Drive sustainability initiatives and new product development
Manage cross-functional relationships with Sales, Finance, R&D, and Supply Chain
Analyze market data and consumer insights to optimize brand performance
Lead budget management and ROI optimization for marketing investments

Requirements

Education

BA/BS degree in Marketing, Business, or related field

Experience

5-7+ years of brand marketing experience

Required Skills

Strong business acumen Budget/P&L management Nielsen/IRi data analysis Project management New product development Advertising campaign management Microsoft Office proficiency Written and oral communication Consumer research expertise
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Sauge AI Market Intelligence

Industry Trends

Increasing focus on sustainable packaging solutions in CPG sector driving product innovation Digital transformation of marketing strategies requiring integrated omnichannel expertise Growing importance of data analytics in consumer goods marketing Shift towards purpose-driven branding in household products

Salary Evaluation

The offered salary range of $135,000-145,000 is competitive for senior brand management roles in the Chicago metro area, particularly in the CPG sector. The additional 14% bonus potential brings total compensation in line with market leaders.

Role Significance

Typically part of a 5-8 person brand team, working with multiple cross-functional partners and external agencies
Senior individual contributor role with significant P&L responsibility and strategic influence on major national brand

Key Projects

New product development initiatives in sustainable packaging National marketing campaign development and execution Digital transformation of marketing strategies Brand sustainability initiatives Market share growth programs

Success Factors

Strong analytical capabilities combined with creative marketing vision Ability to influence across multiple stakeholder groups Track record of successful product launches Experience with sustainability initiatives in CPG Proven P&L management expertise

Market Demand

High demand for experienced brand managers in CPG, particularly those with sustainability and digital transformation expertise. The role combines traditional brand management with modern marketing requirements.

Important Skills

Critical Skills

P&L Management - Essential for driving business growth and profitability Consumer Insights - Critical for product development and marketing strategy Cross-functional Leadership - Key for successful project execution Digital Marketing Expertise - Crucial for modern brand building

Beneficial Skills

Sustainability Knowledge - Growing importance in product development E-commerce Experience - Expanding sales channel Change Management - Valuable for organizational initiatives

Unique Aspects

Combination of traditional brand management with sustainability focus
Opportunity to work on nationally recognized brand with significant market presence
Balance of strategic planning and tactical execution

Career Growth

Typical progression to next level within 2-3 years based on performance and business growth

Potential Next Roles

Senior Brand Manager Marketing Director Category Manager Innovation Director

Company Overview

Reynolds Consumer Products LLC

Reynolds Consumer Products is a market leader in household products with iconic brands including Reynolds and Hefty

Dominant player in household products category with strong retail relationships and national distribution
Headquartered in Lake Forest, IL with national operations and significant market presence
Professional corporate environment with emphasis on innovation and sustainable growth
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