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Brand Manager (Real Estate) - Job Opportunity at Qureos Inc

Dubai, AE
Full-time
Senior
Posted: August 1, 2025
On-site
AED 180,000 - 280,000 per year (USD 49,000 - 76,000). This senior-level position in Dubai's premium real estate market typically commands competitive compensation reflecting the specialized expertise required for luxury property marketing, the high-value nature of transactions, and the significant revenue impact of successful marketing campaigns in this sector.

Key Responsibilities

Architect comprehensive marketing strategies that drive property developments through complete lifecycle stages, directly impacting project profitability and market positioning from pre-launch conception to post-handover customer satisfaction
Lead strategic branding initiatives and market positioning for new developments, collaborating with high-level consultants and architects to establish competitive differentiation in premium real estate markets
Execute multi-channel marketing campaigns across digital, traditional, and experiential platforms, directly influencing sales velocity and revenue generation through targeted customer acquisition strategies
Conduct advanced market intelligence and competitive analysis to inform critical pricing strategies and market segmentation decisions that determine project commercial success
Drive cross-functional collaboration with sales teams to optimize lead generation quality and conversion rates, directly impacting bottom-line revenue performance
Oversee creation of sophisticated marketing assets including premium brochures, architectural visualizations, and immersive project presentations that influence high-value purchase decisions
Design and implement customer experience strategies through sales center optimization and show unit coordination, creating environments that accelerate sales cycles
Manage comprehensive digital ecosystem including website optimization, social media strategy, and CRM integration to maximize customer engagement and retention
Build and maintain strategic partnerships with agencies, media outlets, and consulting firms to amplify brand reach and market influence
Establish and monitor performance metrics and ROI analysis to continuously optimize marketing investments and demonstrate measurable business impact
Execute high-profile events including project launches and investor presentations that generate market buzz and drive immediate sales results

Requirements

Education

Bachelor's degree in Marketing, Business, or related field (Master's preferred)

Experience

10 years of marketing experience, including 5 years in real estate or property development

Required Skills

Proven success launching residential, commercial, or mixed-use projects Proficiency in marketing tools, analytics, CRM platforms, and digital channels Strong communication, leadership, and stakeholder management skills Creative with attention to visual identity and brand standards Familiar with real estate trends, customer expectations, and project life cycles
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Sauge AI Market Intelligence

Industry Trends

The Dubai real estate market is experiencing a significant transformation driven by Vision 2071 and Expo 2030 preparations, creating unprecedented demand for sophisticated marketing professionals who can navigate luxury and mixed-use development projects. The market is seeing increased focus on sustainable developments and smart city integration, requiring marketers to understand and communicate complex technological and environmental value propositions to increasingly sophisticated buyers. Digital transformation in real estate marketing is accelerating rapidly, particularly in the GCC region, with virtual reality showrooms, AI-powered customer segmentation, and blockchain-enabled property transactions becoming standard practice. Marketing managers must now integrate advanced proptech solutions while maintaining the high-touch, relationship-driven approach that characterizes luxury real estate sales in the region. The shift toward mixed-use and community-focused developments in Dubai reflects changing lifestyle preferences post-pandemic, with buyers prioritizing integrated living experiences over traditional standalone residential projects. This trend requires marketing professionals to understand and articulate complex lifestyle narratives and community benefits rather than simply promoting property features and specifications.

Role Significance

Typically manages a team of 5-8 marketing professionals including digital specialists, content creators, and event coordinators, while also coordinating with external agencies and consultants. The role involves matrix management of internal stakeholders across sales, design, and project management teams, effectively leading marketing initiatives for multiple concurrent development projects.
This is a senior-level strategic role with significant autonomy and decision-making authority, evidenced by the requirement for 10 years total experience with 5 years specifically in real estate. The position involves managing substantial marketing budgets, leading cross-functional initiatives, and making decisions that directly impact multi-million dollar property developments, indicating executive-level responsibilities within the marketing function.

Key Projects

Launch campaigns for luxury residential towers and mixed-use developments valued at AED 500 million to 2 billion, requiring sophisticated marketing strategies that appeal to both local and international investors Integrated digital marketing campaigns spanning 12-18 month development cycles, incorporating pre-launch buzz generation, active sales support, and post-handover community building initiatives High-profile investor and VIP events including exclusive previews, international roadshows, and partnership activations with luxury brands and lifestyle partners

Success Factors

Deep understanding of Dubai's regulatory environment including RERA compliance and DLD requirements, combined with cultural sensitivity to effectively market to diverse international buyer demographics spanning European, Asian, and regional markets Proven ability to translate complex architectural and engineering concepts into compelling lifestyle narratives that resonate with high-net-worth individuals making significant investment decisions Strong financial acumen to optimize marketing spend across multiple channels while demonstrating clear ROI on campaigns that may span 18-24 month sales cycles Exceptional stakeholder management skills to coordinate between developers, architects, government entities, and sales teams while maintaining brand consistency and project timelines

Market Demand

High demand with limited qualified candidates. The combination of Dubai's continued real estate market growth, the complexity of modern property marketing, and the specific requirement for both marketing expertise and real estate industry knowledge creates a competitive talent market where experienced professionals command premium compensation and multiple opportunities.

Important Skills

Critical Skills

Market research and competitive analysis capabilities are essential given Dubai's rapidly evolving real estate landscape and the need to position developments effectively against both local and international competition Digital marketing proficiency including CRM management, social media strategy, and data analytics is crucial as the industry undergoes digital transformation while maintaining high-touch sales processes Stakeholder management and cross-functional leadership skills are vital for coordinating complex development timelines involving multiple parties including government entities, international consultants, and diverse internal teams

Beneficial Skills

Arabic language skills would provide significant advantage for local market engagement and relationship building with regional stakeholders and buyers International marketing experience, particularly in luxury goods or high-value services, would enhance ability to develop sophisticated brand positioning strategies PropTech knowledge and familiarity with emerging technologies like VR/AR, blockchain, and AI applications in real estate marketing would differentiate candidates in this evolving market

Unique Aspects

Opportunity to work on landmark developments that reshape Dubai's skyline and contribute to the city's position as a global real estate investment destination
Exposure to cutting-edge proptech and marketing technologies being pioneered in one of the world's most forward-thinking real estate markets
Cross-cultural marketing challenges requiring adaptation of strategies for diverse international buyer segments from Europe, Asia, and regional markets
Integration of traditional luxury marketing approaches with modern digital strategies in a market where personal relationships and high-touch service remain paramount

Career Growth

Career progression to director level typically occurs within 3-5 years for high-performing candidates, with advancement to VP or C-suite roles possible within 5-8 years depending on market conditions and individual performance in driving measurable sales results.

Potential Next Roles

Marketing Director overseeing multiple developments and brand portfolios within major real estate development companies Vice President of Marketing and Sales for regional real estate firms expanding across GCC markets Chief Marketing Officer for proptech companies or real estate investment firms Independent consulting roles advising international developers entering Middle Eastern markets

Company Overview

Qureos Inc

Qureos Inc operates as a professional services and talent solutions company with significant presence in the Middle East region, focusing on connecting specialized professionals with growing companies across various sectors including real estate, technology, and financial services.

Established regional player with strong networks across GCC markets, particularly active in facilitating strategic hires for companies experiencing rapid growth or market expansion phases.
Strong presence in Dubai positions this role at the center of one of the world's most dynamic real estate markets, offering exposure to international development projects and cross-cultural marketing challenges that provide valuable experience for career advancement.
Professional services environment emphasizing relationship building, client service excellence, and cross-cultural collaboration, typical of companies operating in Dubai's international business hub atmosphere.
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