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Business Development Representative - Job Opportunity at Pendo

London, United Kingdom
Full-time
Entry-level
Posted: April 18, 2025
Hybrid
GBP 50,000 - 62,000 per year

Benefits

Career progression to sales executive role
Comprehensive sales technology suite
Professional development and training
Fast-paced startup environment
Diverse technology exposure

Key Responsibilities

Generate and qualify high-value sales pipeline for assigned territory
Execute strategic research in SaaS/Web Application space
Develop and maintain relationships with Account Executives
Conduct platform demonstrations to prospects
Manage multi-channel outreach campaigns
Analyze sales data for trend identification
Participate in territory events and face-to-face demonstrations

Requirements

Education

Bachelor's Degree or equivalent work experience

Experience

1+ years of sales experience/lead generation

Required Skills

CRM tool experience (Hubspot, Salesforce, Outreach, Zoominfo) Internal motivation and resilience Strong sense of urgency Team collaboration Adaptability in fast-paced environment Ability to embrace feedback SaaS technology understanding
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Sauge AI Market Intelligence

Industry Trends

The SaaS sales development sector is experiencing rapid growth with increased focus on product-led growth strategies The shift towards digital-first sales approaches has elevated the importance of multi-channel prospecting capabilities Increasing integration of AI and automation tools in sales development is creating new skill requirements Growing emphasis on data-driven decision making in sales development roles

Salary Evaluation

The offered salary range of £50,000 - £62,000 is competitive for London's SaaS sales market, particularly for entry-level BDR positions. The OTE structure aligns with market standards for high-growth SaaS companies.

Role Significance

Typically part of a 5-10 person BDR team, working closely with 2-3 Account Executives in assigned territory.
Entry-level position with clear progression path to Account Executive role. The position carries significant responsibility for pipeline generation, indicating strong trust in BDR capabilities.

Key Projects

Territory expansion and market penetration initiatives Strategic account targeting and qualification programs Sales technology stack optimization Pipeline generation campaigns Market research and competitor analysis projects

Success Factors

Strong understanding of SaaS business models and value propositions Ability to quickly adapt to new sales technologies and methodologies Excellence in time management and prioritization Strong data analysis and interpretation skills Effective communication across multiple channels

Market Demand

High demand with steady growth projected. The role represents a critical entry point for SaaS sales careers, with increasing demand due to continued digital transformation and SaaS adoption.

Important Skills

Critical Skills

Sales technology proficiency - Essential for modern sales development operations Strategic research capabilities - Critical for effective prospect identification Multi-channel communication skills - Key for diverse outreach strategies Data analysis abilities - Fundamental for performance optimization

Beneficial Skills

SaaS industry knowledge Social selling expertise Project management capabilities Basic understanding of product analytics

Unique Aspects

Clear career progression path to Account Executive role
Comprehensive sales technology stack exposure
Direct involvement in territory growth strategy
Strong emphasis on data-driven decision making

Career Growth

Typical progression to AE role within 12-18 months based on performance and market conditions

Potential Next Roles

Account Executive Senior BDR Sales Operations Specialist Territory Sales Manager

Company Overview

Pendo

Pendo is a well-funded product analytics platform provider founded in 2013, backed by prominent investors including Battery Ventures and Salesforce Ventures.

Leading position in the product analytics space with strong growth trajectory and established enterprise customer base.
Expanding European presence with London office serving as key growth hub for EMEA operations.
Dynamic startup environment with emphasis on professional development, innovation, and collaborative problem-solving.
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Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.