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Category & Customer Insights Analyst - Job Opportunity at Dr. Beckmann Group

Egelsbach, Germany
Full-time
Mid-level
Posted: May 16, 2025
Hybrid
EUR 55,000 - 70,000 annually based on German market rates for mid-level analytics roles in FMCG sector

Benefits

Competitive Retirement Plan - Above-market company pension scheme
Healthcare Coverage - Comprehensive company health insurance
Transit Support - Full RMV-JobTicket for professional and personal use
Childcare Assistance - Generous KiTa allowance supporting work-life balance
Corporate Benefits Program - Extensive employee discount platform
Staff Sales Program - Privileged access to company products
Flexible Work Schedule - 37.5-hour work week with trust-based scheduling
Generous Time Off - 30 days annual vacation
Hybrid Work Model - 2 days remote work per week
Professional Development - Comprehensive training and mentorship programs

Key Responsibilities

Strategic Market Analysis - Lead complex data analysis from multiple sources (Nielsen, IRI, SAP) to drive business decisions
Performance Analytics - Direct tracking of critical KPIs including volume, value, return on sales, and weighted distribution
Competitive Intelligence - Conduct comprehensive market research and competitor analysis to identify strategic opportunities
Data Culture Development - Spearhead data culture initiatives in collaboration with BI and Marketing teams
Sales Strategy Support - Develop compelling sales narratives for retail partners
Cross-functional Leadership - Manage data-driven projects across multiple departments

Requirements

Education

Business Administration, Finance or related field

Experience

Multiple years in Commercial Finance, Trade Marketing, or Category Management, preferably in FMCG

Required Skills

Excel proficiency Power BI expertise Nielsen analytics GfK data analysis IRI platform knowledge SAP systems Analytical thinking Conceptual planning Independent work capability Intellectual curiosity Fluent German and English
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Sauge AI Market Intelligence

Industry Trends

The FMCG sector is experiencing rapid digital transformation, with increased emphasis on data-driven decision making and advanced analytics capabilities Consumer goods companies are investing heavily in customer insights platforms to maintain competitive advantage in a rapidly evolving retail landscape Market volatility and changing consumer behaviors are driving demand for sophisticated analysis tools and methodologies

Role Significance

Likely part of a 5-8 person insights team, collaborating closely with marketing and sales departments of 20-30 people
Mid-level position with significant strategic impact, serving as a key bridge between data analytics and business strategy

Key Projects

Market share analysis and competitive positioning studies Category growth strategy development Trade partner performance optimization Data democratization and analytics culture initiatives

Success Factors

Strong foundation in FMCG market dynamics and retail operations Ability to translate complex data insights into actionable business recommendations Excellence in stakeholder management across multiple organizational levels Proactive approach to identifying market opportunities and threats

Market Demand

High demand with growing emphasis on data-driven decision making in FMCG sector, particularly in German-speaking markets

Important Skills

Critical Skills

Data analysis expertise - Essential for driving evidence-based decision making Business acumen - Critical for translating insights into actionable strategies Communication skills - Vital for stakeholder management and influence

Beneficial Skills

Project management capabilities Change management experience Digital transformation knowledge Retail analytics expertise

Unique Aspects

Rare combination of family business stability with international market presence
Strong focus on sustainability and innovation in traditional FMCG sector
Balanced approach to modern work practices while maintaining traditional values

Career Growth

2-3 years in role before advancement opportunity, depending on performance and organizational growth

Potential Next Roles

Senior Category Manager Head of Consumer Insights Commercial Analytics Director Trade Marketing Manager

Company Overview

Dr. Beckmann Group

Family-owned FMCG company with strong market presence in household and personal care products, employing over 500 people globally

Well-established player in household care segment with recognized brands including Dr. Beckmann, Bullrich, Blistex and Bi-Oil
Headquartered in Germany with global operations, indicating strong potential for international project exposure
Dynamic, family-oriented culture with emphasis on innovation and sustainability, balanced with traditional values
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