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Category Management Analysis - Job Opportunity at Mars

Veghel, Netherlands
Full-time
Mid-level
Posted: May 16, 2025
On-site
EUR 55,000 - 70,000 annually based on Benelux market rates for similar roles

Benefits

Industry competitive salary package with company bonus
Comprehensive development through Mars University access
Purpose-driven work environment aligned with Five Principles
Best-in-class learning and development support

Key Responsibilities

Lead market intelligence and category analysis for Benelux region
Drive strategic decision-making through data-driven insights
Manage relationships with key data providers (Nielsen/GFK/IRI)
Develop and present performance analysis to senior stakeholders
Create and implement category growth strategies
Conduct market research and trend analysis

Requirements

Education

Master Degree in Business management / Marketing or related field

Experience

3+ years in business management, consumer/shopper insights and market research

Required Skills

Strong communication skills in Dutch & English Complex data analysis capabilities Strategic recommendation development Business management expertise Market research proficiency
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Sauge AI Market Intelligence

Industry Trends

Increasing focus on data-driven category management in FMCG sector Growing importance of e-commerce and digital shelf analytics in Benelux market Rising demand for integrated market intelligence platforms Shift towards real-time analytics and predictive modeling in category management

Role Significance

Typically part of a 5-8 person Category & Customer Marketing team, collaborating with cross-functional stakeholders
Mid-level position with significant strategic influence, directly impacting category performance and growth strategies

Key Projects

Category vision development and implementation Market share growth initiatives Competitive analysis and strategic positioning Sales and operations planning integration

Success Factors

Strong analytical capabilities combined with business acumen Ability to translate complex data into actionable insights Excellent stakeholder management skills Strategic thinking with practical implementation focus

Market Demand

High demand with growing emphasis on digital transformation and data-driven decision making in FMCG sector

Important Skills

Critical Skills

Data analysis and interpretation skills essential for market intelligence role Strategic thinking capability crucial for growth strategy development Communication skills vital for stakeholder management

Beneficial Skills

Project management expertise Change management capabilities Digital analytics proficiency

Unique Aspects

Direct involvement in senior management decision-making
Combination of strategic analysis and practical implementation
Strong focus on personal development through Mars University

Career Growth

2-3 years in role typical before advancement, depending on performance and organizational growth

Potential Next Roles

Category Manager Senior Market Intelligence Manager Commercial Strategy Manager Customer Marketing Manager

Company Overview

Mars

Mars is a global leader in confectionery, pet care, and food products with a strong commitment to sustainability and innovation

One of the world's largest private companies with significant market presence in multiple categories
Strategic Benelux role indicating strong regional market focus and investment
Purpose-driven environment emphasizing professional development and sustainable business practices
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Data Sources & Analysis Information

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  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

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