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Account Based Marketing Manager - Job Opportunity at Agiloft

Remote, US
Full-time
Senior
Posted: April 24, 2025
Remote
USD 140,000-165,000 per year

Benefits

Flexible floating holidays with wellness focus
Quarterly wellness days
Comprehensive work-life balance policies
Employee Resource Groups (ERGs)
Remote work flexibility

Key Responsibilities

Lead strategic ABM campaign development and execution targeting key accounts
Drive data-driven account targeting and personalization strategies
Manage multi-channel marketing campaigns including content, digital advertising, and social media
Partner with sales teams to align demand generation with territory strategies
Develop and maintain targeted contact databases
Create and optimize campaign assets and playbooks
Monitor and report on campaign performance metrics
Enable sales team with ABM tools and strategies

Requirements

Education

Bachelor's degree, MBA preferred

Experience

8+ years in demand/growth/performance marketing, 4+ years B2B ABM experience

Required Skills

MarTech expertise (6sense, Hushly, Outreach, HubSpot, Salesforce, LinkedIn) Data analysis and strategy development Project management Cross-functional communication Campaign execution Content development Sales enablement
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Sauge AI Market Intelligence

Industry Trends

Contract Lifecycle Management (CLM) sector experiencing rapid growth as digital transformation accelerates Increasing focus on data-driven ABM strategies in B2B tech marketing Rising importance of AI integration in legal tech solutions Growing demand for no-code platforms in enterprise software

Salary Evaluation

The offered range of USD 140,000-165,000 is competitive for senior ABM roles, particularly in the legal tech sector. Top performers with extensive MarTech experience could command up to USD 180,000 in similar roles.

Role Significance

Likely leads a small team of 2-3 marketing specialists while coordinating with larger cross-functional teams across sales and marketing.
Senior strategic position with direct impact on revenue generation and market penetration. Reports likely to marketing leadership with significant autonomy in campaign strategy.

Key Projects

Enterprise-level ABM program development and optimization Sales-marketing alignment initiatives MarTech stack integration and optimization Revenue attribution modeling and reporting Strategic account penetration campaigns

Success Factors

Deep understanding of B2B tech sales cycles and enterprise buying committees Ability to blend data analytics with creative marketing strategies Strong cross-functional leadership skills Experience with marketing automation and CRM platforms Proven track record of pipeline generation through ABM initiatives

Market Demand

High demand with significant growth potential as CLM becomes essential for enterprise operations. ABM specialists in legal tech are particularly sought after due to the sector's expansion.

Important Skills

Critical Skills

Advanced ABM strategy and execution expertise MarTech stack management and optimization Data-driven decision making and analytics Cross-functional collaboration and communication Campaign performance analysis and optimization

Beneficial Skills

Legal tech industry knowledge AI/ML understanding Change management experience Revenue operations expertise International market experience

Unique Aspects

Focus on data-first approach in traditionally relationship-driven sector
High customer retention rate indicating strong product-market fit
Emphasis on employee experience as driver of customer experience
No-code platform differentiator in technical space

Career Growth

2-3 years in role before advancement opportunity, depending on business impact and revenue contribution

Potential Next Roles

Director of ABM VP of Marketing Chief Marketing Officer Head of Revenue Operations Marketing Strategy Director

Company Overview

Agiloft

Agiloft is a leader in the CLM space, recognized by major analysts and known for high customer satisfaction and retention rates.

Strong market position in the growing CLM sector with established enterprise presence and AI capabilities.
Global operations with strong US market focus and remote-first culture.
Progressive, inclusive environment with emphasis on work-life balance and employee development.
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  • Salary estimates and market demand analysis
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  • Critical success factors and key skills
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