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Chargé de Marketing Digital (H/F) - Job Opportunity at 369 DEGRES

Paris, France
Internship
Entry-level
Posted: May 27, 2025
Hybrid
€25,000-€30,000 annually for alternance position in luxury hospitality digital marketing in Paris, reflecting the premium sector positioning and comprehensive skill requirements

Benefits

Exposure to luxury hospitality portfolio across prestigious French destinations including Courchevel, Megève, Saint-Tropez, and Chantilly, providing unique market insights
Professional travel opportunities to high-end resort locations for content creation and brand development
Hands-on experience with cutting-edge marketing automation and AI integration projects in hospitality sector
Access to premium brand development processes in the luxury hotel industry
Professional photography and videography project management experience

Key Responsibilities

Lead comprehensive digital marketing strategy execution across B2B and B2C channels, directly impacting brand positioning and revenue generation
Drive marketing automation initiatives through Marketing Cloud platform, optimizing customer journey and engagement metrics
Manage multi-channel content distribution across websites and OTA platforms, ensuring brand consistency and market competitiveness
Execute integrated digital campaigns including SEO, SEM, Social Ads, and Google Ads to maximize market reach and ROI
Spearhead AI integration projects for hospitality operations, positioning the company at the forefront of industry innovation
Orchestrate premium content creation through photoshoots and video productions, maintaining luxury brand standards
Optimize online presence across multiple high-end properties, ensuring market leadership in digital hospitality

Requirements

Education

Master 1&2 student from Business Schools, Multimedia Schools, or Communication/Advertising programs

Experience

Previous experience in communication/digital marketing preferred

Required Skills

Strong understanding of communication and digital marketing levers High sensitivity to e-commerce, media campaigns and social strategies Digital knowledge: display, RTB, tracking, SEA, CRM Rigorous and structured approach Good general and digital culture Strong attraction to gastronomy, hospitality and luxury universe Good analytical skills and synthesis abilities Excellent writing skills with perfect mastery of syntax, grammar and spelling Comfortable in English both written and oral Adobe Suite mastery would be a plus
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Sauge AI Market Intelligence

Industry Trends

The luxury hospitality sector is experiencing unprecedented digital transformation, with properties investing heavily in marketing automation and AI-driven guest personalization to compete in the post-pandemic recovery market. Hotels are increasingly focusing on direct booking strategies to reduce OTA dependency and improve profit margins. Marketing Cloud platforms and advanced CRM systems are becoming essential infrastructure for luxury hospitality brands, enabling sophisticated customer journey mapping and personalized communication strategies that drive higher guest lifetime value and brand loyalty. The integration of artificial intelligence in hospitality marketing is accelerating rapidly, with properties leveraging AI for dynamic pricing, personalized content delivery, and predictive analytics to optimize revenue management and guest satisfaction scores.

Role Significance

Likely working within a compact 3-5 person marketing team with direct reporting to marketing director, enabling close mentorship and rapid skill development in luxury hospitality marketing
Strategic entry-level position with significant autonomy and cross-functional impact, involving direct responsibility for brand digital presence across multiple luxury properties and AI innovation projects

Key Projects

Multi-property digital campaign management across prestigious resort destinations Marketing automation platform implementation and optimization AI integration initiatives for guest experience enhancement Premium content creation and brand storytelling projects Direct booking optimization and OTA relationship management

Success Factors

Deep understanding of luxury consumer behavior and premium brand positioning strategies in the competitive hospitality market Technical proficiency in marketing automation platforms and ability to translate data insights into actionable marketing strategies Creative content development skills combined with analytical mindset for performance optimization across multiple digital channels Strong project management capabilities for coordinating complex photoshoots and video productions across multiple high-end locations Cultural sensitivity and adaptability for working across diverse luxury resort markets from alpine destinations to Mediterranean coastlines

Market Demand

High demand driven by luxury hospitality sector's urgent need for digital transformation expertise and the growing importance of direct booking strategies in reducing OTA commission dependency

Important Skills

Critical Skills

Marketing Cloud platform expertise is essential as luxury hospitality increasingly relies on sophisticated automation for guest journey optimization and personalized communication strategies that drive direct bookings and guest loyalty AI integration capabilities are becoming fundamental for competitive advantage in luxury hospitality, enabling predictive analytics, dynamic personalization, and operational efficiency improvements that directly impact guest satisfaction and revenue optimization Multilingual communication skills, particularly English proficiency, are crucial for luxury hospitality marketing given the international clientele and need for global brand positioning across diverse cultural markets

Beneficial Skills

Adobe Creative Suite proficiency enhances content creation capabilities essential for luxury brand storytelling and visual marketing that drives emotional connection with high-end consumers Understanding of luxury consumer psychology and premium brand positioning strategies provides competitive advantage in developing marketing messages that resonate with affluent target demographics E-commerce and OTA management expertise becomes increasingly valuable as luxury properties balance direct booking optimization with third-party channel relationships to maximize revenue and market reach

Unique Aspects

Rare opportunity to work across multiple luxury resort destinations, providing comprehensive understanding of diverse luxury hospitality markets and seasonal business dynamics
Direct involvement in AI integration projects within hospitality sector, offering cutting-edge experience in emerging technology applications for guest experience enhancement
Exposure to complete luxury brand development process from concept creation through operational execution across France's most prestigious resort destinations
Comprehensive digital marketing responsibility spanning both B2B and B2C channels in the specialized luxury hospitality vertical

Career Growth

2-3 years to transition into full marketing manager role, with potential for accelerated growth given the specialized luxury hospitality expertise and AI integration experience

Potential Next Roles

Digital Marketing Manager in luxury hospitality or premium lifestyle brands Marketing Automation Specialist for international hotel groups Brand Manager for luxury resort or restaurant concepts E-commerce Manager for premium hospitality or luxury goods companies

Company Overview

369 DEGRES

369 DEGRES operates as a boutique luxury hospitality group focusing on 4 and 5-star properties across France's most prestigious destinations, positioning itself as a curator of exceptional experiences rather than a traditional hotel operator.

Emerging luxury hospitality group with strategic positioning in premium French resort markets, competing with established luxury brands through innovative guest experience and sustainable luxury concepts
Strong presence in France's most coveted luxury destinations including Alpine ski resorts, French Riviera, and equestrian heritage locations, indicating significant market influence in domestic luxury tourism
Innovation-driven environment with emphasis on creativity and entrepreneurial thinking, typical of boutique luxury hospitality groups that prioritize guest experience innovation and brand differentiation
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