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Chief Marketing Officer - Job Opportunity at Emerald Queen Casino

Fife, US
Full-time
Executive
Posted: June 12, 2025
On-site
Based on the executive-level responsibilities, multi-property oversight, substantial team leadership requirements, and the specialized nature of tribal gaming operations, this CMO position likely offers compensation in the range of $180,000 to $250,000 annually, with potential for performance-based bonuses and additional benefits typical of senior executive roles in the gaming industry.

Benefits

Comprehensive employer-paid medical insurance providing significant cost savings compared to employee-contribution models typical in the industry
Full dental insurance coverage ensuring complete oral health support without employee premiums
Complete vision insurance benefits covering eye care and corrective lenses at no cost to employee
Employer-paid life insurance providing financial security and peace of mind for employees and their families

Key Responsibilities

Architect and execute comprehensive multi-property marketing strategies that drive revenue growth across casino operations, hotel services, and guest experience divisions
Lead and develop high-performing marketing teams while managing substantial departmental budgets and forecasting complex project investments
Design data-driven annual marketing plans grounded in sophisticated market research and analytics to maximize competitive positioning
Orchestrate integrated advertising campaigns across multiple channels including direct mail, digital media, social platforms, and traditional media while optimizing ROI
Leverage advanced player tracking systems and performance analytics to enhance customer engagement, retention, and lifetime value
Negotiate strategic media partnerships and develop long-term vendor relationships that support organizational growth objectives
Drive customer base expansion and profitability through innovative media planning and targeted campaign development
Provide executive-level strategic reporting and insights to senior leadership on marketing performance and growth initiatives

Requirements

Education

Bachelor's degree in business or public administration, communication, marketing, or related field. MBA preferred.

Experience

Fifteen years of experience in creating, delivering, and analyzing marketing advertising campaigns using radio, television, social media, and digital platforms driving business results in a similarly sized organization preferred. Minimum of seven years of management experience leading a team in marketing or sales field.

Required Skills

Knowledge of marketing, media, communication, brand management Knowledge of marketing trends, platforms, and practices Knowledge of supervisory and management practices and procedures Knowledge of Tribal-State Compact regulations and Tribal Gaming policies and procedures Knowledge of Casino operations, services, amenities, policies and departmental procedures Knowledge of marketing operations and technologies Skills in interpersonal, networking, and public relations Skills in use and operation of a personal computer and related software programs such as MS Word, Excel and PowerPoints Skills in directing and overseeing the daily operations of a department Ability to supervise, train, hire, discipline and evaluate staff Ability to protect the casinos property and assets Ability to create and secure media advertising Ability to keep current on Marketing, media trends and new technology Ability to plan, develop and implement department budget, approve expenditures and purchases Ability to multi-task and handle multiple priorities simultaneously Ability to promote the facilities and amenities to businesses Ability to communicate effectively both verbally and in writing Ability to work with outside vendors and ensure products meet EQC standards and requirements Ability to think creatively and innovatively providing marketing solutions Ability to provide leadership, direction, and assistance to EQC departments

Certifications

Class III A or III B license as required by the Puyallup Tribal Gaming Regulatory Office and the Washington State Gaming Commission Washington Drivers License TITLE 31/SARC SUPERVISOR COMMUNICATION SEXUAL HARRASSMENT PROGRESSIVE DISCIPLINE IIIA - Active Customer Service
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Sauge AI Market Intelligence

Industry Trends

The gaming and hospitality industry is experiencing significant digital transformation, with casinos increasingly investing in sophisticated customer relationship management systems, mobile applications, and data analytics platforms to enhance player engagement and optimize marketing spend efficiency. Tribal gaming operations are expanding their focus beyond traditional casino offerings to include comprehensive entertainment destinations, requiring marketing leaders to develop integrated strategies that promote hotels, restaurants, entertainment venues, and retail establishments alongside gaming activities. The industry is witnessing increased competition from online gaming platforms and sports betting, necessitating traditional casinos to differentiate through exceptional customer experience, loyalty programs, and targeted marketing campaigns that emphasize the unique value proposition of in-person gaming and hospitality experiences.

Role Significance

The CMO will likely oversee a marketing department of 15-25 professionals including digital marketing specialists, creative teams, analytics professionals, event coordinators, and administrative support staff, with additional oversight of external agency relationships and vendor partnerships.
This is a senior executive position reporting directly to C-suite leadership, with full P&L responsibility for marketing operations across multiple properties and significant influence on organizational strategic direction and revenue performance.

Key Projects

Development and implementation of comprehensive customer acquisition and retention strategies across multiple demographic segments Integration of advanced analytics and AI-driven marketing technologies to optimize campaign performance and customer lifetime value Strategic partnerships and cross-promotional opportunities with local businesses, entertainment venues, and hospitality providers Rebranding and repositioning initiatives to enhance market competitiveness and differentiate from regional gaming competitors

Success Factors

Deep understanding of tribal gaming regulations, compliance requirements, and the unique operational challenges of sovereign nation gaming enterprises, combined with ability to navigate complex governmental relationships and regulatory frameworks. Proven expertise in multi-channel marketing campaign development and execution, with demonstrated ability to optimize marketing mix across traditional and digital platforms while maintaining strong ROI metrics and budget discipline. Strong leadership and team development capabilities essential for building high-performing marketing organizations, fostering innovation, and maintaining staff retention in a competitive talent market. Advanced analytical skills and data-driven decision-making approach necessary for leveraging customer data, market research, and performance metrics to guide strategic planning and tactical execution.

Market Demand

High demand exists for experienced marketing executives with specific tribal gaming knowledge and multi-property management experience, as the industry continues to consolidate and expand, creating opportunities for leaders who can navigate complex regulatory environments while driving revenue growth across diverse business units.

Important Skills

Critical Skills

Advanced data analytics and customer segmentation capabilities are essential as the gaming industry becomes increasingly sophisticated in targeting and personalization, requiring leaders who can leverage big data, predictive modeling, and AI-driven insights to optimize marketing spend and maximize customer lifetime value. Regulatory compliance expertise specific to tribal gaming operations is absolutely critical, as violations can result in severe penalties, license revocation, and significant financial losses, making this specialized knowledge a non-negotiable requirement for success in this role. Integrated marketing campaign management across traditional and digital channels is fundamental to success, as modern casino marketing requires seamless coordination of direct mail, digital advertising, social media, email marketing, and in-property promotions to create cohesive customer experiences. Executive leadership and team development skills are crucial for building and maintaining high-performing marketing organizations in a competitive talent market, with ability to attract, retain, and develop marketing professionals who understand the unique challenges of gaming industry marketing.

Beneficial Skills

Emerging technology expertise in areas such as virtual reality marketing, mobile app development, and augmented reality experiences will become increasingly valuable as gaming organizations seek to create immersive brand experiences and attract younger demographic segments. Sustainability and corporate social responsibility marketing knowledge is growing in importance as tribal gaming organizations seek to demonstrate positive community impact and environmental stewardship, creating opportunities for leaders who can authentically communicate these values. International marketing experience may prove valuable as tribal gaming organizations explore opportunities for consulting, management services, or partnership opportunities with gaming enterprises in other jurisdictions or countries. Crisis communication and reputation management skills are increasingly important in the highly regulated gaming industry, where negative publicity can significantly impact customer acquisition and retention efforts.

Unique Aspects

This role requires specialized knowledge of tribal gaming regulations and sovereign nation operational frameworks, providing unique experience in government-to-government relationships and compliance management that is highly valued but rarely available in commercial gaming environments.
The position offers opportunity to work within a culturally rich organizational environment that balances traditional tribal values with modern business practices, creating distinctive marketing challenges and opportunities for authentic brand differentiation.
Multi-property management responsibility across diverse business units (casino, hotel, dining, entertainment) provides comprehensive hospitality industry experience that is increasingly valuable as gaming organizations expand into integrated resort operations.
The role involves direct interaction with tribal leadership and community stakeholders, offering unique perspective on sustainable business development and community impact considerations that are becoming increasingly important in corporate social responsibility initiatives.

Career Growth

Career advancement to CEO/GM level typically requires 3-5 years of successful performance in this CMO role, while lateral moves to larger organizations or consulting opportunities may be available within 2-3 years based on demonstrated results and industry recognition.

Potential Next Roles

Chief Executive Officer or General Manager positions within tribal gaming organizations, leveraging comprehensive understanding of gaming operations and revenue generation strategies Senior Vice President of Marketing or Chief Marketing Officer roles at larger gaming corporations or hospitality companies, utilizing multi-property management experience and proven track record of revenue growth Consulting roles specializing in gaming industry marketing transformation, helping organizations navigate digital disruption and optimize customer engagement strategies

Company Overview

Emerald Queen Casino

Emerald Queen Casino operates as part of the Puyallup Tribe's gaming enterprise, representing one of the established tribal gaming operations in the Pacific Northwest region with multiple properties offering casino gaming, hotel accommodations, dining, and entertainment services.

The organization maintains a strong regional presence in the competitive Washington state gaming market, competing with both tribal and commercial gaming operators while serving diverse customer segments from local markets and tourist destinations.
Located in the Seattle-Tacoma metropolitan area, the casino benefits from proximity to major population centers and transportation infrastructure, positioning it advantageously for both local customer retention and tourist attraction strategies.
The organization likely emphasizes cultural sensitivity and respect for tribal heritage while maintaining professional standards expected in the hospitality and gaming industry, with focus on customer service excellence and community engagement.
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