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Co-Founder & Partner - Job Opportunity at Mera Gaaon

Bhubaneswar, India
Full-time
Senior
Posted: March 3, 2025
On-site
Given the co-founder role in an early-stage startup in Bhubaneswar, equity compensation with a modest base salary of INR 8-12 lakhs annually would be market-appropriate, with significant upside potential through equity appreciation

Benefits

Equity partnership
Entrepreneurial opportunity
Ground-floor business building experience

Key Responsibilities

Lead day-to-day business operations
Drive sales and marketing strategy
Conduct market research and analysis
Build and scale marketplace platform
Develop partnerships with rural artisans

Requirements

Education

Bachelor's or Master's degree in Business, Marketing, Economics, or related field

Required Skills

Strong analytical and problem-solving skills Excellent communication skills Proven track record in sales and marketing Experience in market research and analysis Ability to work well in a team environment Passion for rural India's cultural heritage
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Sauge AI Market Intelligence

Industry Trends

Rural e-commerce and artisan marketplace platforms are experiencing significant growth in India, driven by increasing digital adoption and government support for traditional crafts Social enterprise models combining profit with cultural preservation are gaining traction among investors and consumers Direct-to-consumer platforms focusing on authentic rural products are seeing increased urban market demand

Role Significance

Initial team likely to be small (3-5 people) with rapid scaling expectations based on marketplace growth
Co-founder position indicates highest level of organizational authority with direct influence on company strategy and execution

Key Projects

Marketplace platform development and optimization Rural artisan network establishment Brand building and marketing strategy implementation Supply chain and logistics framework development

Success Factors

Deep understanding of rural Indian markets and artisan communities Ability to build trust and relationships with traditional craftspeople Strong execution capabilities in resource-constrained environments Digital marketplace expertise combined with offline community building

Market Demand

High demand for experienced entrepreneurs in the rural e-commerce space, particularly those who can bridge traditional artisan communities with modern digital marketplaces

Important Skills

Critical Skills

Business development expertise to establish marketplace presence Rural community engagement capabilities Digital platform development knowledge Strategic planning and execution abilities

Beneficial Skills

Regional language proficiency Experience with government rural development schemes Understanding of traditional craft value chains Social impact measurement capabilities

Unique Aspects

Opportunity to build a business from ground zero with significant equity upside
Direct impact on rural artisan communities and cultural preservation
Combination of traditional craft sector with modern digital commerce

Career Growth

3-5 years to establish significant market presence, with potential exit or expansion opportunities thereafter

Potential Next Roles

CEO of scaled rural commerce company Advisory board member for rural development initiatives Venture partner specializing in rural enterprises

Company Overview

Mera Gaaon

Early-stage startup focusing on connecting rural artisans with broader markets through a digital marketplace platform

New entrant in the growing rural e-commerce sector with potential for significant market impact
Initially focused on Bhubaneswar region with plans for pan-India expansion
Entrepreneurial environment requiring hands-on leadership and comfort with ambiguity
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