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Consumer Insights Apprentice - Job Opportunity at Menway (for Gaming Industry Client)

Lyon, France
Apprenticeship
Entry-level
Posted: May 3, 2025
On-site
EUR 24,000-30,000 per year (apprenticeship contract)

Benefits

Professional development in global gaming industry
Exposure to international business environment
Hands-on market research experience
Access to cutting-edge research tools
Mentorship from industry experts

Key Responsibilities

Lead end-to-end consumer research projects with strategic impact on product development
Design and execute quantitative and qualitative research studies using enterprise tools
Develop data visualization dashboards for executive decision making
Conduct competitive analysis and market trend monitoring
Support user experience optimization through playtesting initiatives
Drive methodology innovation for market research processes

Requirements

Education

Currently enrolled in Bachelor's or Master's degree in marketing, project management, or business

Experience

Previous internship or student project experience in consumer insights preferred

Required Skills

Fluent English (spoken and written) French language skills (plus) Excel proficiency PowerPoint expertise Survey tools (Qualtrics, SurveyMonkey) Power BI or data visualization tools Strong analytical capabilities Project management Communication skills Multi-tasking ability Independent work ethic
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Sauge AI Market Intelligence

Industry Trends

Gaming industry is increasingly focusing on data-driven decision making, with consumer insights roles becoming central to product development Rising importance of player experience analytics in game development, creating high demand for research expertise Growing integration of quantitative and qualitative research methodologies in gaming industry Shift towards real-time player feedback systems and continuous improvement cycles

Role Significance

Likely part of a 5-8 person Business Intelligence team, working closely with marketing and product teams of 20-30 people
Entry-level position with significant exposure to strategic decision-making processes and direct impact on product development

Key Projects

New game concept testing and validation Post-launch performance analysis Player satisfaction and retention studies Market trend analysis and competitive positioning User experience optimization research

Success Factors

Strong foundation in research methodology and statistical analysis Ability to translate complex data into actionable insights Excellent project management and stakeholder communication skills Understanding of gaming industry dynamics and player behavior Proactive learning mindset and adaptability to new tools and methodologies

Market Demand

High demand with growing emphasis on data-driven decision making in gaming industry. Consumer insights roles are increasingly critical for product success.

Important Skills

Critical Skills

Research methodology expertise - fundamental for delivering actionable insights Data analysis and visualization - essential for communicating findings effectively Project management - critical for handling multiple research initiatives Gaming industry understanding - crucial for contextualizing research findings

Beneficial Skills

Programming skills for advanced data analysis UX research methodologies Advanced statistical analysis Behavioral economics understanding Game design principles

Unique Aspects

Rare opportunity to influence product development in a major gaming company while still in education
Exposure to full research project lifecycle with enterprise-level tools and methodologies
Integration of traditional market research with gaming industry-specific metrics
International business environment with global market impact

Career Growth

1-2 years in current role, with potential for permanent position upon graduation

Potential Next Roles

Consumer Insights Analyst Market Research Manager Player Experience Lead Product Analytics Manager Strategic Planning Manager

Company Overview

Menway (for Gaming Industry Client)

Global leader in entertainment content development with diverse portfolio across gaming, toys, and amusement parks

Top-tier position in global gaming industry with significant market share and growth trajectory
Strategic European hub in Lyon, managing Western market operations
Innovation-driven environment with emphasis on data-informed decision making and creative collaboration
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  • Critical success factors and key skills
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