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Content Coordinator - Job Opportunity at Nissan

Amsterdam, Netherlands
Full-time
Mid-level
Posted: July 12, 2025
On-site
EUR 55,000 - 70,000 per year. This estimate reflects the mid-level experience requirement, the strategic nature of regional coordination responsibilities, and Amsterdam's competitive marketing talent market. The role's combination of agency management, multi-market oversight, and specialized Nordic market knowledge typically commands a premium within the automotive marketing sector.

Benefits

Opportunity to work within a newly created regional business unit (RBU) covering Belgium, The Netherlands, Norway, Denmark, and Sweden, providing extensive cross-cultural experience and regional market expertise
Access to global automotive industry innovation and cutting-edge mobility solutions, positioning you at the forefront of automotive technology transformation
Collaboration with international teams and cross-functional departments, offering extensive networking opportunities within a Fortune 500 company
Professional development through agency management and creative leadership responsibilities, building valuable vendor relationship skills
Exposure to 360° marketing strategies across multiple digital channels and platforms, enhancing comprehensive marketing expertise
Diversity and inclusion focused work environment that values individual contributions and authentic self-expression
Opportunity to shape content strategy for a dynamic region within a globally recognized automotive brand

Key Responsibilities

Lead comprehensive 360° marketing campaign development and execution across multiple Nordic markets, directly impacting regional brand presence and market penetration strategies
Drive strategic localization initiatives that bridge global brand directives with local market requirements, ensuring cultural relevance while maintaining brand consistency across diverse European markets
Orchestrate external agency relationships and creative development processes, managing significant marketing budgets and production timelines while coaching agencies on brand philosophy implementation
Spearhead innovative content solutions and creative format development, positioning the region as a leader in automotive marketing innovation and storytelling techniques
Execute data-driven content strategy optimization using market analytics and performance insights, directly influencing campaign ROI and regional business outcomes
Manage comprehensive social media content calendar development and execution, ensuring alignment between global brand strategies and local audience engagement objectives
Monitor and optimize campaign performance across multiple channels and markets, using analytical insights to refine strategies and demonstrate measurable business impact

Requirements

Education

Bachelor's or Master's degree in Marketing, Communications, Business, or a related field

Experience

5+ years of experience in content management, campaign development, or marketing roles, preferably in the automotive sector

Required Skills

Strong understanding of 360° marketing strategies, particularly in the automotive industry In-depth knowledge of Nordic country-specific digital marketing channels, platforms, tools and best practices Exceptional briefing and communication skills, with the ability to convey central input to agencies effectively Analytical mindset with the ability to interpret data and translate insights into actionable content strategies Creativity and adaptability to develop bespoke content for diverse market needs Collaborative approach with the ability to balance central directives and local requirements Proficiency in social media management and content calendar planning Experience managing external agencies and briefing on campaign development Proven track record of creating and localizing multi-market campaigns Strong project management skills with the ability to manage multiple stakeholders and deadlines Fluency in English and a Nordic language (Norwegian, Swedish or Danish) is a must
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Sauge AI Market Intelligence

Industry Trends

The automotive industry is experiencing a fundamental shift toward electrification and connected mobility solutions, with traditional automakers like Nissan investing heavily in digital marketing strategies to communicate their transformation to consumers. This creates increased demand for content professionals who can effectively translate complex technological innovations into compelling consumer narratives across multiple markets and cultural contexts. Regional marketing coordination roles are becoming increasingly strategic as automotive companies recognize the need for localized approaches within global frameworks. The Nordic region represents a particularly important market for electric vehicle adoption and sustainable mobility solutions, requiring specialized content strategies that resonate with environmentally conscious consumers while maintaining brand consistency. The rise of social media and digital-first marketing approaches in the automotive sector has created new opportunities for content coordinators to drive brand engagement through innovative storytelling formats. Companies are investing more heavily in 360° marketing approaches that integrate traditional advertising with social media, CRM, and retail activation strategies.

Role Significance

Typically manages relationships with 3-5 external agencies while collaborating with a regional content team of 2-4 professionals. The role involves coordination with multiple stakeholders including local sales teams, business analysts, and central creative teams, requiring strong matrix management capabilities.
This role represents a strategic mid-level position with significant autonomous decision-making authority over regional content strategy and substantial budget responsibility. The Content Coordinator serves as a critical bridge between global headquarters and local markets, requiring both strategic thinking and tactical execution capabilities that position the role as essential to regional business success.

Key Projects

Multi-market electric vehicle launch campaigns requiring cultural adaptation across Nordic countries Regional retail activation strategies integrating digital and physical touchpoints Social media content series development for new mobility solutions and services Cross-border campaign localization projects balancing global brand consistency with local market relevance

Success Factors

Ability to navigate complex matrix organizations and balance competing priorities between global directives and local market needs, requiring strong diplomatic and negotiation skills Deep understanding of Nordic cultural nuances and consumer behavior patterns, enabling effective content localization that drives engagement and conversion Strong analytical capabilities to interpret campaign performance data and translate insights into actionable strategic adjustments Exceptional project management skills to coordinate multiple stakeholders, agencies, and deadlines across different time zones and cultural contexts Creative problem-solving abilities to develop innovative content solutions that address specific market challenges while maintaining brand consistency

Market Demand

High demand driven by automotive industry digital transformation and the critical importance of the Nordic region for electric vehicle market penetration. The combination of required Nordic language skills, automotive industry experience, and 360° marketing expertise creates a specialized talent pool with strong market positioning.

Important Skills

Critical Skills

Nordic language proficiency combined with English fluency creates a specialized skill set that is essential for effective cross-cultural communication and content localization in this specific market region 360° marketing strategy understanding is crucial as the automotive industry increasingly requires integrated approaches that connect traditional advertising, digital marketing, retail activation, and social media engagement Data-driven decision making capabilities are essential for optimizing campaign performance across multiple markets and demonstrating ROI in an increasingly competitive automotive landscape Agency management experience is critical for success as the role requires coordinating multiple external creative partners while maintaining brand consistency and budget control

Beneficial Skills

Electric vehicle and sustainable mobility knowledge would provide significant advantages given the Nordic region's leadership in EV adoption and environmental consciousness Project management certification or advanced training would enhance ability to coordinate complex multi-stakeholder initiatives across different time zones and cultural contexts Digital marketing platform expertise in Nordic-specific channels and tools would accelerate effectiveness in local market activation Automotive industry supply chain and retail network understanding would provide valuable context for developing retail activation strategies and dealer support materials

Unique Aspects

Opportunity to work within a newly created regional business unit structure, offering the chance to build and shape marketing processes from the ground up
Focus on the Nordic market, which represents one of the world's most advanced regions for electric vehicle adoption and sustainable mobility solutions
Integration of traditional automotive marketing with cutting-edge mobility services and connected car technologies
Emphasis on the 'Defy Ordinary' brand philosophy, encouraging innovative and unconventional marketing approaches

Career Growth

Progression to senior roles typically occurs within 3-5 years, with advancement opportunities accelerated by successful multi-market campaign performance and demonstrated ability to drive measurable business results across diverse cultural contexts.

Potential Next Roles

Regional Marketing Manager positions with expanded geographic or functional responsibility Content Section Manager roles overseeing larger teams and strategic initiatives Global Campaign Manager positions at automotive headquarters Marketing Director roles at regional automotive distributors or related mobility companies

Company Overview

Nissan

Nissan Motor Company is a multinational automotive manufacturer headquartered in Japan, ranking among the world's largest automakers with a strong presence in electric vehicle technology and innovation. The company has been a pioneer in electric mobility with the Nissan Leaf and continues to invest heavily in autonomous driving technology and connected car solutions.

Nissan maintains a strong position in the global automotive market, particularly in electric vehicle technology and compact car segments. The company's strategic focus on sustainable mobility solutions and technological innovation positions it well for future market evolution, though it faces intense competition from both traditional automakers and new electric vehicle manufacturers.
The Nordic region represents a strategically important market for Nissan's electric vehicle ambitions, as these countries lead global adoption of sustainable transportation solutions. The creation of the RBU structure demonstrates Nissan's commitment to regional market development and recognition of the unique characteristics of Northern European consumers.
Nissan emphasizes diversity, inclusion, and innovation as core cultural values, promoting a collaborative environment that encourages creative problem-solving and cross-cultural teamwork. The company's 'Defy Ordinary' philosophy reflects its commitment to challenging conventional approaches and driving industry transformation through employee empowerment and authentic self-expression.
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