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Content Marketeer - Job Opportunity at Wageningen University & Research

Wageningen, Netherlands
Full-time
Senior
Posted: March 3, 2025
On-site
EUR 38,808 - 63,276 per year

Benefits

Flexible working hours with optimal work-life balance
Sabbatical and study leave opportunities
Partially paid parental leave
On-campus sports facilities access
8.3% guaranteed year-end bonus
Premium pension scheme
International relocation support
Dual Career support program for partners
Tax benefits for international staff (30% ruling eligible)
Professional development and training programs

Key Responsibilities

Develop and execute comprehensive content strategy aligned with business growth objectives
Create high-impact content assets across multiple channels (digital and print)
Drive brand awareness and lead generation through strategic content distribution
Perform data-driven content performance analysis and optimization
Collaborate with subject matter experts and campaign marketers
Provide strategic content marketing consulting and recommendations

Requirements

Education

Bachelor's degree

Experience

5 years of hands-on content marketing experience

Required Skills

Content marketing expertise Project management Data analysis English language (C1 level) Dutch language (C2 level) Canva proficiency Content creation Commercial mindset Communication skills Strategic thinking
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Sauge AI Market Intelligence

Industry Trends

Higher education institutions are increasingly focusing on professional and continuing education markets to diversify revenue streams and meet evolving workforce needs Content marketing in educational settings is shifting towards more personalized, data-driven approaches to reach professional audiences Growing demand for hybrid learning solutions is driving need for sophisticated content strategies that bridge online and offline experiences

Salary Evaluation

The offered salary range is competitive for the Dutch education sector, particularly considering the comprehensive benefits package. Market rate for similar roles in the Netherlands typically ranges from EUR 45,000 to 70,000 annually

Role Significance

Likely part of a 5-10 person marketing team, collaborating with faculty and program directors
Senior individual contributor role with strategic influence on organizational growth initiatives

Key Projects

Professional education program launches Content strategy development and implementation Marketing automation and lead nurturing campaigns Brand awareness and thought leadership initiatives

Success Factors

Strong understanding of professional education market dynamics Ability to translate academic content into compelling marketing messages Data-driven decision making capabilities Stakeholder management across academic and administrative functions

Market Demand

High demand for experienced content marketers in educational institutions, particularly those with both commercial and academic sector experience. The role combines traditional marketing with educational content expertise, making it a specialized position with limited talent pool

Important Skills

Critical Skills

Content strategy development for professional audience Commercial awareness and business acumen Bilingual proficiency (Dutch/English) Data analysis and performance optimization

Beneficial Skills

Understanding of learning technologies Knowledge of sustainability and life sciences sectors Experience with academic institutions International marketing exposure

Unique Aspects

Combination of academic prestige with commercial growth objectives
Focus on sustainability and life sciences creates unique content opportunities
International work environment with strong local roots
Bridge between academic expertise and professional education market

Career Growth

2-3 years in role before advancement opportunity, depending on business growth and performance

Potential Next Roles

Marketing Manager Head of Content Strategy Education Marketing Director Digital Marketing Leader

Company Overview

Wageningen University & Research

Leading global research university in life sciences and sustainable development, with strong industry connections and research partnerships

Top-ranked institution in Netherlands with significant international reputation in agricultural and environmental sciences
Major employer in Wageningen region with strong international student and researcher community
Academic environment with professional business operations, emphasizing innovation and sustainability
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