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Content Marketing Manager - Job Opportunity at Contour Education

Melbourne, Australia
Part-time
Mid-level
Posted: May 8, 2025
Hybrid
AUD 85,000 - 110,000 per year based on Melbourne market rates for mid-level content marketing roles in high-growth education startups

Benefits

Hybrid work environment with modern tech infrastructure
Comprehensive learning and development program with mentorship
Wellness and entertainment perks package
Career growth opportunities in high-growth startup
Early exposure to AI marketing tools and systems
Purpose-driven work environment focused on education impact

Key Responsibilities

Lead strategic content development across multiple channels including website, email, social media, and advertising platforms
Develop and execute comprehensive content calendar aligned with business objectives
Implement SEO optimization strategies to maximize content reach and impact
Drive cross-functional collaboration with subject matter experts to create compelling marketing narratives
Manage and optimize digital advertising copy across Meta and Google platforms
Analyze content performance metrics to inform strategic adjustments

Requirements

Education

Degree or equivalent experience in Marketing, Communications, or a related field

Experience

2-4 years of hands-on content marketing or copywriting experience

Required Skills

Passion for Writing Intelligence & Creativity Independence & Proactiveness Energy and Enthusiasm Honesty and Integrity Excellent Communication Skills Willing to Listen, Learn & Lead High Level of Empathy
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Sauge AI Market Intelligence

Industry Trends

EdTech sector experiencing rapid digital transformation with increased focus on personalized learning solutions Content marketing in education sector shifting towards multi-channel, data-driven approaches Growing emphasis on storytelling and authentic brand voice in educational marketing Rising importance of AI integration in content strategy and delivery

Role Significance

Likely part of a lean marketing team of 3-5 members, typical for a growth-stage startup
Mid-level position with significant strategic input and autonomous decision-making authority in content direction

Key Projects

Development of integrated content marketing strategy Creation of conversion-optimized marketing campaigns Implementation of SEO and content performance frameworks Design of student engagement content systems

Success Factors

Strong understanding of educational marketplace dynamics and student journey Ability to balance creative content creation with data-driven decision making Excellence in cross-functional collaboration and stakeholder management Deep understanding of digital marketing channels and content optimization

Market Demand

High demand with steady growth trajectory as educational institutions increasingly prioritize digital marketing and content strategy

Important Skills

Critical Skills

Content strategy development with focus on educational market Multi-channel content creation and optimization Performance analysis and data-driven decision making Stakeholder management and cross-functional collaboration

Beneficial Skills

Educational sector experience AI tools proficiency Social media campaign management SEO optimization expertise

Unique Aspects

Opportunity to shape brand voice in rapidly scaling education company
Direct impact on student success through marketing initiatives
Exposure to cutting-edge AI marketing tools
Blend of educational impact and business growth objectives

Career Growth

2-3 years in role with clear progression path based on company's rapid growth trajectory

Potential Next Roles

Senior Content Marketing Manager Head of Content Strategy Marketing Director Digital Marketing Lead

Company Overview

Contour Education

Fast-growing EdTech startup with significant market traction, serving over 8,000 students with a team of 250+ members since 2020

Recognized as one of Australia's fastest-growing startups by Australian Financial Review for three consecutive years
Strong presence in Melbourne with potential for national expansion
Dynamic, innovation-focused environment with emphasis on personal growth and educational impact
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Job Listings Data

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  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.