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Coordinator (Marketing) - Job Opportunity at Narsee Monjee Institute of Management Studies (NMIMS)

Mumbai, India
Full-time
Mid-level
Posted: April 9, 2025
On-site
INR 800,000 - 1,200,000 per annum based on education sector standards and role responsibility level

Benefits

Educational institution environment with academic growth opportunities
Association with a prestigious top-10 B-school in India
Exposure to multi-campus, multi-disciplinary environment
Professional development through media industry connections
Work with leading academic experts and thought leaders

Key Responsibilities

Strategic media relations management and reputation enhancement across print, electronic, and digital channels
Development and execution of comprehensive press relations strategies
Crisis communications management and stakeholder coordination
Media relationship building and coverage optimization
Content development and thought leadership positioning
Cross-functional collaboration with multiple schools and departments
PR performance analysis and strategy optimization
Industry trend monitoring and competitive analysis

Requirements

Education

Bachelor's or Master's degree in Public Relations, Communications, Journalism, or related field

Experience

3 to 5 years of experience in PR, corporate communications, or journalism

Required Skills

Media Relations Content Development Crisis Communications Digital PR Communication Relationship Building Strategic Thinking Problem-solving Time Management
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Sauge AI Market Intelligence

Industry Trends

Higher education sector in India is experiencing rapid digitalization and internationalization, creating increased demand for sophisticated PR and marketing professionals Growing emphasis on institutional branding and global rankings is driving universities to strengthen their media presence and thought leadership positioning Integration of traditional and digital PR strategies is becoming crucial as educational institutions target tech-savvy Generation Z

Role Significance

Likely part of a 5-8 person marketing team, working with external PR agency and coordinating across multiple departments
Mid-level role with significant strategic responsibility and direct impact on institutional reputation

Key Projects

Institutional branding campaigns Faculty thought leadership programs Crisis communication management Media relationship development Digital presence enhancement initiatives

Success Factors

Strong understanding of higher education sector dynamics and stakeholder management Ability to balance multiple stakeholder interests while maintaining consistent institutional messaging Excellent crisis management skills with quick decision-making capability Strong digital media acumen combined with traditional PR expertise

Market Demand

High demand due to educational institutions' increasing focus on brand building and digital presence, particularly post-pandemic

Important Skills

Critical Skills

Crisis communication expertise for managing institutional reputation Digital PR skills for reaching younger demographic Strategic thinking for aligning PR initiatives with university objectives Stakeholder management across academic and corporate sectors

Beneficial Skills

Knowledge of education sector regulations and rankings Understanding of academic publishing and research communication Social media analytics and digital campaign management Multiple language proficiency for regional media relations

Unique Aspects

Opportunity to work with diverse academic disciplines and multiple campuses
Balance of corporate PR practices within academic setting
Exposure to both national and international media relations
Complex stakeholder management across academic and corporate sectors

Career Growth

2-3 years in current role before progression to senior management positions

Potential Next Roles

Head of Corporate Communications PR Director Marketing Director Brand Strategy Head Communications Director

Company Overview

Narsee Monjee Institute of Management Studies (NMIMS)

NMIMS is a leading deemed-to-be-university with 40 years of legacy, known for management education and multi-disciplinary programs across 8 campuses

Top-10 B-school in India with strong industry connections and growing national presence
Strategic location in Mumbai with expanding national footprint across major cities
Academic environment with professional corporate practices, emphasizing innovation and global standards
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