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Creative Director, Consumer Banking - Job Opportunity at Zions Bancorporation

Salt Lake City, US
Full-time
Senior
Posted: May 7, 2025
On-site
USD 95,250-139,700 per year

Benefits

Comprehensive health benefits package starting day one, demonstrating strong employee value proposition
Above-market 401(k) matching with additional profit sharing, indicating strong financial commitment to employee retirement
Extensive paid time off including 12 bank holidays, reflecting work-life balance focus
Substantial professional development support through $5,250 annual tuition reimbursement
Mental health support including coaching and therapy, showing commitment to employee wellbeing
Competitive parental leave and adoption assistance, supporting family-friendly policies

Key Responsibilities

Strategic leadership of creative vision aligned with financial services business objectives
Team management and mentorship of diverse creative professionals
Brand strategy development and implementation across multiple channels
Innovation management within regulatory constraints
Cross-functional collaboration with executive stakeholders
Market research and competitive analysis direction
Creative resource and budget optimization

Requirements

Education

Bachelor's degree in Design, Marketing, Communications, or related field; Master's degree preferred

Experience

8-10 years in creative leadership roles

Required Skills

Integrated marketing expertise Marketing technology platforms knowledge Digital asset management Budget management Stakeholder management Financial concept translation Creative team leadership Brand strategy development
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Sauge AI Market Intelligence

Industry Trends

Financial services marketing is experiencing rapid digital transformation, with increased focus on personalization and data-driven creative strategies Regulatory compliance in financial marketing continues to become more complex, requiring creative leaders who can balance innovation with risk management Integration of marketing technology and creative processes is becoming critical for financial institutions seeking competitive advantage

Salary Evaluation

The offered salary range of $95,250-139,700 is competitive for regional markets but slightly below major financial centers. Top-tier candidates might command 15-20% higher in NYC or SF markets.

Role Significance

Typically manages 8-12 direct reports across creative disciplines in regional bank structures
Senior leadership position with direct impact on brand strategy and customer acquisition outcomes

Key Projects

Brand modernization initiatives balancing heritage with contemporary appeal Digital transformation of marketing delivery systems Cross-channel campaign development for consumer banking products

Success Factors

Ability to navigate complex regulatory environment while maintaining creative excellence Strong understanding of financial services customer journey and decision-making processes Experience with marketing technology integration and digital asset management Track record of building and mentoring high-performing creative teams

Market Demand

High demand role with increasing importance as banks compete for digital-first customers while maintaining traditional banking relationships

Important Skills

Critical Skills

Financial services regulatory compliance knowledge Cross-functional leadership in conservative industry Digital transformation expertise Brand strategy development in regulated environment

Beneficial Skills

Marketing technology platform expertise Data analytics and customer insights Change management experience Community banking understanding

Unique Aspects

Opportunity to transform traditional banking marketing approach through new in-house Creative Studio
Balance of local market focus with larger corporate infrastructure
Strong emphasis on community banking relationships while advancing digital capabilities

Career Growth

Typical tenure in role is 3-5 years before advancement to executive marketing leadership positions

Potential Next Roles

Chief Marketing Officer Head of Customer Experience SVP of Brand and Marketing Chief Creative Officer

Company Overview

Zions Bancorporation

Zions Bancorporation operates as a collection of regional banks with strong local market presence and established community relationships

Mid-sized regional financial institution with strong Western US presence and consistent ranking among top employers in banking sector
Significant player in Western markets with opportunity to shape regional banking marketing strategies
Traditional banking environment with increasing focus on innovation and creative excellence
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