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CRM & Innovation Marketing Manager - Job Opportunity at Nissan

Dubai, United Arab Emirates
Full-time
Senior
Posted: March 14, 2025
On-site
AED 35,000 - 45,000 per month based on Dubai market rates for senior CRM roles in automotive sector

Benefits

Automotive industry career development
Regional exposure across GLF-6 + MED markets
Advanced CRM technology access
Professional development in global automotive sector

Key Responsibilities

Lead CRM foundation and campaign management across multiple business verticals
Develop and implement customer segmentation strategies
Create and maintain regional master customer database
Design and execute model launch CRM strategies
Analyze and optimize campaign performance metrics
Implement AI-enabled lead scoring systems
Define and execute CDP use cases
Manage cross-functional stakeholder relationships

Requirements

Education

Bachelor's degree in Marketing

Experience

7 years total with 3 years in digital marketing/CX/CRM

Required Skills

CRM Platforms (SalesForce) Adobe Data Management Platforms Arabic and English language proficiency Data Management & ROI Modeling Direct marketing expertise Stakeholder management Strategic planning
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Sauge AI Market Intelligence

Industry Trends

The GCC automotive market is experiencing rapid digital transformation, with CRM becoming a critical differentiator in customer retention and acquisition. Integration of AI and machine learning in automotive CRM is reshaping customer engagement strategies. Data privacy regulations and customer data management are becoming increasingly complex in the Middle East region. The shift towards digital-first customer experiences is accelerating in the automotive sector.

Role Significance

Likely leads a team of 3-5 direct reports with matrix management of extended teams across markets
Senior strategic position with direct impact on regional customer experience and digital transformation initiatives

Key Projects

Regional CRM platform implementation and optimization Customer data integration and standardization programs Digital transformation initiatives Marketing automation and lead management systems deployment

Success Factors

Strong understanding of GCC market dynamics and cultural nuances Ability to balance global standards with regional market requirements Experience in managing complex stakeholder relationships across multiple markets Technical expertise in CRM platforms combined with strategic business acumen

Market Demand

High demand with growing emphasis on digital transformation and customer experience optimization in the GCC automotive market

Important Skills

Critical Skills

Data management and analytics capabilities are essential for driving customer insights and business decisions Stakeholder management skills are crucial due to the complex regional structure Technical CRM platform expertise, particularly in Salesforce, is fundamental to role success

Beneficial Skills

Knowledge of automotive industry customer journey Experience with digital marketing automation tools Understanding of regional market dynamics and cultural considerations

Unique Aspects

Rare opportunity to lead digital transformation in a major automotive brand across multiple markets
Complex stakeholder management across diverse cultural contexts
Combination of technical CRM expertise with strategic business impact

Career Growth

2-3 years in role before progression to director level, depending on performance and market conditions

Potential Next Roles

Regional Digital Transformation Director Head of Customer Experience Marketing Technology Director Regional Marketing Director

Company Overview

Nissan

Nissan is a global automotive manufacturer with strong presence in the Middle East market, focusing on digital transformation and customer experience enhancement

Leading automotive brand in the GCC region with significant market share and established dealer network
Strategic role covering GLF-6 and MED markets, indicating significant regional influence
Matrix organization with emphasis on cross-cultural collaboration and innovation in customer experience
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