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CRM Marketing Specialist - Job Opportunity at BforBank

La Défense, France
Full-time
Senior
Posted: February 12, 2025
Hybrid
EUR 55,000 - 75,000 annually based on La Défense market rates and banking sector standards

Benefits

Flexible remote work (2-5 days/week)
25 vacation days + 15 RTT days
80% employer-covered health insurance
60% transportation reimbursement
Crédit Agricole preferential rates
Corporate fitness program with United Heroes
Professional development & training programs
Onsite shower facilities
Gym membership discounts

Key Responsibilities

Define and execute comprehensive CRM strategy across multiple channels
Lead end-to-end campaign management including A/B testing and performance optimization
Coordinate cross-functional initiatives with Data Science, Product, Legal, and Customer Service teams
Manage customer lifecycle communications and transactional messaging
Drive customer satisfaction metrics across platforms
Conduct ongoing market intelligence and CRM best practices research
Implement data-driven optimization strategies

Requirements

Education

Master's degree (M2) in Marketing or Business

Experience

5 years in similar role, preferably in banking sector

Required Skills

Advanced digital and CRM expertise Adobe Campaign proficiency Push Notification platform experience Project management capabilities Professional English proficiency Vendor management Business and customer satisfaction orientation Strong CRM innovation knowledge Deadline management Team collaboration Cross-functional coordination Adaptability Analytical mindset Data-driven decision making
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Sauge AI Market Intelligence

Industry Trends

Digital banking transformation is driving increased demand for CRM specialists who can bridge traditional banking with digital-first approaches The rise of personalization and AI in banking communications is creating new opportunities for innovative CRM strategies European banking sector is experiencing rapid digital transformation, particularly in mobile-first solutions

Role Significance

Typically part of a 5-8 person marketing team in a 300-person organization
Senior individual contributor role with strategic influence on customer engagement and retention strategies

Key Projects

Digital transformation initiatives focusing on mobile-first banking experience Customer journey optimization programs Multi-channel communication strategy development Customer satisfaction and retention programs

Success Factors

Strong understanding of regulatory compliance in banking sector Ability to balance technical CRM capabilities with strategic business objectives Excellence in cross-functional collaboration and stakeholder management Data-driven decision making with strong analytical capabilities

Market Demand

High demand with growing emphasis on digital transformation expertise in European banking sector

Important Skills

Critical Skills

CRM platform expertise specifically in financial services context Understanding of banking regulations and compliance requirements Data analysis and performance optimization capabilities

Beneficial Skills

Knowledge of emerging fintech trends Experience with mobile banking platforms Understanding of European banking markets Digital transformation project experience

Unique Aspects

Combination of startup-like culture with major banking group stability
Focus on European expansion provides unique career growth opportunities
Strong emphasis on CSR and sustainable banking practices
Agile working environment unusual in traditional banking sector

Career Growth

2-3 years in role before advancement, depending on business impact and digital transformation success

Potential Next Roles

Head of CRM Digital Marketing Director Customer Experience Director Marketing Operations Director

Company Overview

BforBank

BforBank is positioning itself as a tech-forward digital bank within the Crédit Agricole group, focusing on mobile-first banking solutions

Mid-sized digital bank backed by one of France's largest banking groups
Strong presence in French market with European expansion plans
Progressive tech company culture within traditional banking framework, emphasizing innovation and work-life balance
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