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Customer Marketing Specialist - Job Opportunity at ServiceTitan Software Canada ULC

Hamilton, Canada
Full-time
Mid-level
Posted: February 28, 2025
Remote
CAD 71,100-106,700 per year

Benefits

Comprehensive healthcare (medical, dental, vision) with family coverage
Flexible time off with professional development support
RSP matching program
Parental support package including adoption reimbursement up to $20k
Maven Maternity support and breast milk shipping
Recognition programs including Bonusly
Autonomous work environment with flexible scheduling

Key Responsibilities

Strategic management of cross-brand customer communications calendar
Campaign execution and performance optimization across multiple marketing channels
Cross-functional collaboration for aligned marketing initiatives
Data-driven campaign analysis and optimization
Content development and procurement for multi-channel distribution
Brand consistency maintenance across all customer touchpoints

Requirements

Education

Bachelor's degree in Marketing, Communications, or related field

Experience

2-4 years of experience in customer marketing, customer communications, or related field

Required Skills

Marketing automation platform expertise (HubSpot, Marketo) CRM systems proficiency Project management tool experience (Asana, Hive) Data analysis and insights generation Multi-channel communication coordination Strong project management capabilities Excellent verbal and written communication
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Sauge AI Market Intelligence

Industry Trends

Multi-brand marketing integration is becoming increasingly critical as software companies consolidate through acquisitions Customer marketing is shifting from traditional engagement to data-driven personalization and automation The convergence of marketing technology stacks is driving demand for specialists who can work across multiple platforms

Salary Evaluation

The offered salary range aligns with market rates for mid-level marketing specialists in Canadian tech companies, particularly considering the remote work option

Role Significance

Likely part of a 5-8 person customer marketing team within a larger marketing organization
Mid-level individual contributor with strategic input and cross-functional influence

Key Projects

Multi-brand communication strategy alignment Customer journey automation implementation Marketing technology stack integration Performance analytics and optimization programs

Success Factors

Strong project management capabilities with ability to handle multiple brand priorities Technical proficiency in marketing automation and CRM platforms Data analysis skills for performance optimization Excellent cross-functional communication abilities Adaptability to rapid changes in marketing technology landscape

Market Demand

High demand with growing emphasis on customer retention and expansion in SaaS companies

Important Skills

Critical Skills

Marketing automation expertise for scaling operations Project management for multi-brand coordination Data analysis for performance optimization Cross-functional communication skills

Beneficial Skills

Change management experience Marketing technology integration knowledge Customer journey mapping expertise Content strategy understanding

Unique Aspects

Multi-brand responsibility with prioritization framework
Strong emphasis on data-driven decision making
Comprehensive benefits package exceeding industry standards
Clear focus on work-life balance and professional development

Career Growth

2-3 years in role with clear progression path based on performance and company growth

Potential Next Roles

Senior Customer Marketing Manager Marketing Operations Manager Customer Experience Strategy Lead Marketing Automation Manager

Company Overview

ServiceTitan Software Canada ULC

ServiceTitan is a leading provider of software solutions for home and commercial service industries

Established market leader in field service management software with multiple brand acquisitions
Growing Canadian presence with strong North American market position
Progressive tech company culture emphasizing diversity, work-life balance, and professional development
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