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Customer Research Team Lead - Job Opportunity at VGW

Perth, Australia
Full-time
Senior
Posted: April 1, 2025
On-site
AUD 150,000 - 180,000 per year based on Perth market rates for senior research positions in the gaming industry

Benefits

Flexible work arrangements promoting work-life balance
Career development and learning opportunities
Competitive compensation package
Inclusive and diverse workplace culture
Social events and team building activities

Key Responsibilities

Lead and mentor research team while developing strategic research methodologies
Design and implement comprehensive customer research programs aligned with business KPIs
Conduct advanced statistical analysis and translate findings into actionable business insights
Drive cross-functional collaboration to integrate research findings into product and marketing strategies
Present strategic insights to senior leadership and maintain stakeholder relationships
Ensure compliance with research ethics and data privacy regulations
Balance proactive and reactive research initiatives

Requirements

Education

Bachelor's or Master's degree in Market Research, Marketing, Statistics, Psychology, Sociology, Economics, Business Administration, Communication, Journalism, or related field

Experience

8+ years of experience in market research

Required Skills

Leadership and team management Qualitative and quantitative research methodologies Statistical analysis Project management Presentation skills Experience with Qualtrics, Medallia, InMoment, Forsta Expertise in SPSS, DisplayR Voice of Customer program management
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Industry Trends

The gaming industry is experiencing rapid transformation with increasing focus on player behavior analytics and data-driven decision making Voice of Customer (VoC) programs are becoming central to gaming companies' strategy as player retention becomes more critical than traditional acquisition metrics Integration of AI and machine learning in customer research is creating demand for more sophisticated research methodologies

Role Significance

Likely managing a team of 3-5 researchers based on company size and scope of research operations
Senior leadership position with direct influence on product strategy and business decisions through research insights

Key Projects

Player behavior analysis and segmentation studies Game feature optimization research Customer satisfaction and retention programs Market opportunity assessment Competitive analysis projects

Success Factors

Ability to translate complex research findings into actionable business strategies Strong leadership skills with focus on team development Advanced statistical analysis capabilities combined with business acumen Excellent stakeholder management across all organizational levels

Market Demand

High demand position due to growing emphasis on player-centric game development and the expansion of free-to-play gaming markets

Important Skills

Critical Skills

Statistical analysis expertise for complex player behavior modeling Research methodology design for gaming industry context Stakeholder management across multiple organizational levels Team leadership and development

Beneficial Skills

Gaming industry knowledge Machine learning and AI applications in research Product analytics experience Behavioral economics understanding

Unique Aspects

Rare opportunity to lead research in a gaming company based in Perth
Combination of traditional market research with gaming industry specifics
Focus on sweepstakes promotions creates unique research challenges

Career Growth

2-4 years in role before advancement, depending on business growth and performance

Potential Next Roles

Director of Customer Insights Head of Strategy VP of Research and Analytics

Company Overview

VGW

VGW is a significant player in the interactive entertainment industry, focusing on free-to-play games with sweepstakes elements

Leading position in North American social gaming market with over one million active players
Major employer in Perth's technology sector with global market reach
Innovation-focused culture with emphasis on player experience and data-driven decision making
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