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DACH Marketing Manager (F/H) - Job Opportunity at Questel

Munich, Germany
Full-time
Senior
Posted: April 22, 2025
Hybrid
EUR 65,000 - 85,000 annually based on Munich market rates for senior marketing roles in tech sector

Benefits

Flexible working hours with hybrid model
International work environment across USA, EMEA and APAC
Structured onboarding and continuous learning programs
Regular team events and social activities
Dog-friendly workplace
Flat organizational hierarchy
Work-life balance focus

Key Responsibilities

Strategic event management for DACH market including trade shows and VIP events with P&L responsibility
Regional marketing campaign development and execution with focus on cultural adaptation
DACH-specific social media strategy and content creation
Content localization and SEO/SEA optimization for German market
Sales enablement and performance analytics
Budget management and vendor relationships
Cross-functional collaboration with global marketing teams

Requirements

Education

Bachelor's or Master's degree in marketing or business

Experience

5+ years of B2B marketing experience

Required Skills

Bilingual English & German Tech proficiency in Salesforce Pardot GoToWebinar Canva Microsoft Office Project management Research and writing Independent work capability
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Sauge AI Market Intelligence

Industry Trends

B2B marketing in DACH region is experiencing increased demand for digital transformation expertise, particularly in technology and IP sectors Growing emphasis on data-driven marketing strategies and marketing automation in German-speaking markets Rising importance of hybrid event management skills post-pandemic Increasing focus on personalized content and regional market adaptation

Role Significance

Likely working with 2-3 direct reports or contractors, while coordinating with global marketing team of 10-15 people
Senior position with strategic responsibility for entire DACH market, indicating significant autonomy and decision-making authority

Key Projects

Regional market expansion initiatives Marketing automation and lead generation programs Brand development in German-speaking markets Sales enablement and revenue growth projects

Success Factors

Strong understanding of B2B tech marketing landscape in DACH region Ability to balance global brand guidelines with local market needs Excellence in cross-cultural communication and stakeholder management Data-driven decision making and ROI focus

Market Demand

High demand with limited supply of bilingual marketing professionals who combine technical expertise with regional market knowledge

Important Skills

Critical Skills

Cultural adaptation expertise for DACH market Marketing automation and digital campaign management Bilingual communication skills Strategic planning and execution

Beneficial Skills

Additional European languages IP industry knowledge Marketing analytics and data visualization Change management experience

Unique Aspects

Rare combination of technical marketing expertise with DACH market focus
Opportunity to shape regional marketing strategy in high-growth tech sector
Significant autonomy in regional market development

Career Growth

2-4 years in role before progression to director level, depending on business growth and market expansion

Potential Next Roles

Marketing Director EMEA Head of Regional Marketing Chief Marketing Officer Country Manager

Company Overview

Questel

Questel is a global intellectual property software and services provider experiencing significant growth through acquisitions and market expansion

Mid-sized player in IP software market with strong growth trajectory and international presence
Strategic focus on DACH market expansion indicates significant investment in regional growth
Progressive, international environment with emphasis on autonomy and professional development
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