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DACH Marketing Manager (F/H) - Job Opportunity at Questel

Munich, Germany
Full-time
Senior
Posted: May 5, 2025
Hybrid
EUR 65,000 - 85,000 annually based on Munich market rates for senior marketing positions in tech sector

Benefits

Flexible hybrid work arrangement with strong work-life balance focus
International work environment across USA, EMEA and APAC
Comprehensive onboarding and continuous learning programs
Regular team building events and social activities
Pet-friendly workplace policy
Modern office environment with flat hierarchy

Key Responsibilities

Strategic event portfolio management for DACH region with P&L responsibility
Regional marketing strategy development and execution aligned with global objectives
Cross-functional leadership in sales enablement and performance optimization
Digital marketing channel ownership including SEO/SEA and social media presence
Budget planning and resource allocation for maximum ROI
Stakeholder management across global teams and external partners

Requirements

Education

Bachelor's or Master's degree in marketing or business

Experience

5+ years of B2B marketing experience

Required Skills

Bilingual in English & German Tech-savvy with experience in tools like Salesforce, Pardot, GoToWebinar, Canva and Microsoft Office Excellent research and writing skills Ability to manage multiple projects independently and proactively
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Sauge AI Market Intelligence

Industry Trends

B2B marketing in DACH region is experiencing increased demand for digital-first approaches, particularly in technical industries Marketing technology stack expertise is becoming crucial as companies invest heavily in marketing automation and data analytics Event marketing is evolving toward hybrid models, combining virtual and physical experiences for maximum reach Content localization and cultural adaptation are gaining strategic importance in global B2B marketing

Role Significance

Likely working with 2-3 direct reports or agency relationships, collaborating with global marketing team of 10-15 people
Senior strategic position with significant autonomy in regional marketing direction and budget control

Key Projects

Regional market expansion initiatives Digital transformation of marketing operations Sales and marketing alignment programs Brand localization and cultural adaptation projects

Success Factors

Strong understanding of B2B tech marketing landscape in DACH region Ability to balance global brand guidelines with local market needs Excellence in stakeholder management across cultural boundaries Data-driven decision making capability with strong analytical skills

Market Demand

High demand position due to growing focus on DACH market expansion among international tech companies and increasing need for digital marketing expertise

Important Skills

Critical Skills

DACH market expertise and cultural understanding B2B marketing strategy and execution capabilities Marketing technology stack proficiency Project management and stakeholder coordination

Beneficial Skills

Intellectual property industry knowledge Marketing automation expertise Data analytics and ROI measurement Change management experience

Unique Aspects

Rare combination of technical B2B marketing with intellectual property industry focus
Strong emphasis on cultural adaptation in marketing strategy
Balance of traditional event marketing with digital transformation initiatives

Career Growth

2-3 years in role before progression opportunity, depending on business growth and performance

Potential Next Roles

Marketing Director EMEA Head of Regional Marketing Global Marketing Strategy Lead Country Manager

Company Overview

Questel

Questel is a global intellectual property solutions provider with significant market presence in patent and trademark management

Growing mid-size player in intellectual property management software and services
Strategic focus on DACH market expansion indicates significant investment in regional growth
International environment with startup-like agility balanced with established corporate processes
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