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Data Analyst - Customer Analytics & Marketing Insights - Job Opportunity at Media-Saturn Deutschland GmbH

Munich, Germany
Full-time
Senior
Posted: May 19, 2025
Hybrid
EUR 65,000 - 85,000 annually based on Munich market rates for senior data analysts in retail sector

Benefits

Flexible hybrid work arrangement (50% remote) offering optimal work-life balance
Comprehensive 30-day vacation package exceeding German market standard
Employee discount program providing significant savings on consumer electronics
Professional development program with focus on technical and leadership skills
Company pension plan with employer contributions
Fitness partnership program supporting employee wellbeing
International work environment with cross-border collaboration opportunities

Key Responsibilities

Lead strategic data analysis initiatives to drive marketing decisions and business strategy across European markets
Design and implement sophisticated A/B testing frameworks and uplift measurement methodologies
Develop advanced regression models and statistical analyses to optimize marketing performance
Create compelling data narratives and visualizations for executive stakeholder communication
Pioneer innovative approaches to data analysis and visualization using modern cloud infrastructure
Drive cross-functional collaboration to identify and validate new business opportunities through data

Requirements

Education

Master's degree in a relevant analytical field

Experience

Several years of proven experience in advanced data analysis

Required Skills

Strong SQL proficiency Python programming Statistical analysis Data visualization Dashboard creation Statistical libraries (pandas, scikit-learn, statsmodels) Business fluent English German language (preferred)
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Sauge AI Market Intelligence

Industry Trends

Retail analytics is experiencing rapid transformation with increased focus on real-time customer behavior analysis and predictive modeling Integration of retail media networks with traditional retail analytics creating new opportunities and complexity in data analysis Growing emphasis on privacy-compliant customer data collection and analysis methodologies Shift towards cloud-based analytics platforms and real-time decision support systems

Role Significance

Likely part of a 5-8 person analytics team within larger marketing organization
Senior individual contributor role with significant influence on marketing strategy and business decisions

Key Projects

Marketing campaign effectiveness measurement and optimization Customer segmentation and targeting strategy development Retail media performance analysis and optimization Cross-channel attribution modeling Customer lifetime value analysis and optimization

Success Factors

Strong balance of technical expertise and business acumen Ability to translate complex analytical findings into actionable business recommendations Experience with retail-specific analytics and marketing measurement Strong stakeholder management and communication skills Proactive problem-solving approach with focus on business impact

Market Demand

Very high demand with significant growth projected due to retail digital transformation initiatives

Important Skills

Critical Skills

Advanced SQL and Python for large-scale data analysis Statistical modeling and A/B testing methodology Business communication and stakeholder management Retail analytics and marketing measurement expertise

Beneficial Skills

Cloud data warehouse experience Looker/LookML expertise German language skills Retail media analytics experience

Unique Aspects

Opportunity to work with extensive consumer electronics retail dataset
Combination of traditional retail and e-commerce analytics
Strong focus on retail media analytics
International exposure across European markets

Career Growth

2-3 years in role before advancement opportunity, depending on performance and organizational growth

Potential Next Roles

Lead Data Analyst Analytics Team Lead Marketing Analytics Manager Head of Customer Intelligence

Company Overview

Media-Saturn Deutschland GmbH

MediaMarktSaturn is Europe's leading consumer electronics retailer with significant market presence

Market leader in German consumer electronics retail with strong digital transformation focus
Pan-European operation with significant presence in German-speaking markets
Progressive tech-oriented culture with focus on innovation and data-driven decision making
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