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Data Modeling Analyst - Job Opportunity at Tarento Technologies Pvt. Ltd.

Bengaluru, India
Full-time
Mid-level to Senior
Posted: May 12, 2025
On-site
USD 80,000 - 120,000 annually based on Bangalore market rates for similar roles at technology companies

Key Responsibilities

Lead end-to-end development of Media Mix Models with direct impact on marketing ROI optimization and budget allocation decisions
Drive statistical innovation through implementation of advanced Bayesian modeling techniques to improve marketing effectiveness measurement
Architect and execute complex data processing pipelines using SQL and Python to enable sophisticated marketing analytics
Serve as technical liaison between business stakeholders and data teams to translate business requirements into actionable analytical solutions
Deliver executive-level presentations on model insights and recommendations to drive strategic marketing decisions

Requirements

Education

Master's degree preferred in Statistics, Economics, Data Science, Computer Science, or related field

Experience

3-8 years

Required Skills

Media Mix Modeling and marketing analytics Bayesian statistical modeling Advanced SQL Python programming (PyMC, NumPy, pandas, scikit-learn) Data preparation and model deployment Problem-solving Stakeholder management Cloud platforms (BigQuery, AWS, Azure) Marketing platforms and digital attribution
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Sauge AI Market Intelligence

Industry Trends

The marketing analytics sector is experiencing rapid growth with increasing demand for sophisticated MMM capabilities as companies seek to optimize their marketing spend in an uncertain economic climate. Organizations are moving away from traditional attribution models toward more comprehensive econometric approaches. There's a significant shift toward cloud-based marketing analytics platforms, with major tech companies investing heavily in automated MMM solutions. This is creating a hybrid environment where custom modeling expertise meets scalable cloud infrastructure. The integration of machine learning techniques with traditional statistical methods is becoming standard practice, particularly in handling large-scale, multi-channel marketing data.

Role Significance

Typically part of a 5-8 person analytics team, often working within a larger marketing technology organization of 20-30 people
Mid to senior-level position with significant technical autonomy and strategic input into marketing decisions

Key Projects

Development of multi-channel marketing effectiveness measurement frameworks Creation of automated marketing spend optimization systems Implementation of real-time marketing mix adjustment capabilities Design of cross-channel attribution models

Success Factors

Deep understanding of marketing channels and their interactions beyond pure statistical knowledge Ability to balance technical sophistication with practical business application Strong stakeholder management skills to drive adoption of model recommendations Continuous learning mindset to keep pace with evolving methodologies

Market Demand

Very High - The combination of marketing analytics expertise and advanced statistical skills is increasingly sought after as companies invest more in data-driven marketing decision making.

Important Skills

Critical Skills

Bayesian modeling expertise - Essential for developing sophisticated marketing mix models that can handle uncertainty and complex interactions Python/SQL proficiency - Core to data preparation and model implementation in modern marketing analytics stacks Marketing analytics knowledge - Critical for translating statistical insights into actionable marketing recommendations

Beneficial Skills

Cloud platform experience - Increasingly important as marketing analytics moves to cloud-based solutions Digital attribution knowledge - Valuable for connecting MMM insights with digital marketing channels Visualization tools - Important for communicating complex insights to non-technical stakeholders

Unique Aspects

Rare combination of advanced statistical expertise with marketing domain knowledge requirement
Opportunity to work on cutting-edge marketing analytics problems with significant business impact
Position bridges technical and business domains, offering diverse growth opportunities

Career Growth

2-3 years in role before advancement, with potential fast-track opportunities based on impact

Potential Next Roles

Lead Data Scientist - Marketing Analytics Head of Marketing Sciences Director of Marketing Analytics Marketing Technology Strategy Leader

Company Overview

Tarento Technologies Pvt. Ltd.

Tarento Technologies is a technology consulting firm specializing in digital transformation and analytics solutions

Mid-sized technology consultancy with growing presence in the analytics and digital transformation space
Strong presence in India with expanding international operations
Fast-paced consulting environment with emphasis on technical excellence and client delivery
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