Home Jobs Digital CRM Marketeer
Back to Jobs

Digital CRM Marketeer - Job Opportunity at ING

Amsterdam, Netherlands
Full-time
Mid-level
Posted: January 17, 2025
Hybrid
EUR 52,404 - 85,056 per year

Benefits

Flexible 36-hour workweek with hybrid arrangement
Comprehensive leave policy including 26 vacation days and diversity/CSR days
13th month bonus and 8% holiday payment
3.5% Individual Savings Contribution
Mobility allowance
Premium pension scheme
Professional development opportunities

Key Responsibilities

Lead customer journey optimization and retention strategies for 600,000+ mortgage customers
Develop and execute data-driven multichannel base campaigns
Create personalized content and messaging strategies across digital touchpoints
Conduct performance analysis and A/B testing to improve conversion rates
Design and implement customer lifecycle enhancement initiatives
Collaborate with cross-functional teams to deliver integrated solutions

Requirements

Education

Bachelor's or master's degree

Experience

Prior experience in content, digital marketing, base marketing, lifecycle marketing roles

Required Skills

Digital performance optimization A/B testing expertise Content creation and copywriting Campaign automation Dynamic content personalization Adobe Analytics Adobe Target Adobe Experience Cloud CMS platforms (Bloomreach) Dutch and English language proficiency
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

Financial institutions are increasingly focusing on digital-first mortgage services amid rising interest rates and housing market volatility Growing emphasis on sustainable housing transitions requiring specialized customer communication strategies Shift towards hyper-personalization in financial services marketing Integration of data analytics with CRM for predictive customer engagement

Salary Evaluation

The offered salary range is competitive for the Dutch market, particularly considering the financial services sector in Amsterdam. The range allows for experience-based differentiation and reflects the technical expertise required.

Role Significance

Part of a specialized squad of 5-6 members within a larger mortgage tribe of 60 agile teams
Mid to senior-level position with significant impact on customer retention and revenue preservation

Key Projects

Customer journey optimization programs Retention campaign automation initiatives Digital touchpoint personalization projects Customer lifecycle enhancement strategies

Success Factors

Strong balance of technical marketing expertise and financial sector understanding Ability to translate complex financial products into engaging customer communications Data-driven decision making capability Cross-functional collaboration skills

Market Demand

High demand position due to digital transformation initiatives in banking and increasing focus on customer retention in uncertain economic conditions

Important Skills

Critical Skills

Digital marketing automation expertise for large-scale customer base management Data analytics capabilities for performance optimization Content personalization skills for financial services Customer journey mapping and optimization

Beneficial Skills

Understanding of mortgage market dynamics Knowledge of sustainable banking practices Agile methodology experience Financial sector regulatory awareness

Unique Aspects

Integration of sustainability goals with mortgage products
Large-scale agile organization structure
Focus on mobile-first banking strategy
Strong emphasis on work-life balance and personal development

Career Growth

2-3 years in role before advancement, depending on performance and organizational growth

Potential Next Roles

Senior Digital Marketing Manager Customer Experience Director Marketing Strategy Lead Digital Transformation Manager

Company Overview

ING

ING is a global financial institution with strong digital banking capabilities and significant presence in retail banking

One of the largest mortgage providers in the Netherlands with substantial market share
Strategic position in Amsterdam as a key financial hub with international reach
Progressive agile working environment with strong emphasis on innovation and customer-centricity
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.