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Digital Marketing Director - Job Opportunity at Exact

Delft, Netherlands
Full-time
Executive
Posted: April 22, 2025
Hybrid
EUR 120,000 - 160,000 annually plus benefits package, aligning with senior marketing leadership roles in European B2B software companies

Benefits

Competitive base salary plus 13th month bonus
Company car with comprehensive package
8% holiday allowance and 30 total vacation days including Giving Back Days
Modern pension scheme with comprehensive coverage
Home office setup budget for optimal remote work
Progressive loyalty rewards program
On-site gym access with personal trainer
Comprehensive professional development budget
Regular team events and social activities

Key Responsibilities

Lead and develop an 8-person digital marketing team across multiple specializations
Manage and optimize multi-million euro digital marketing budget across all paid channels
Design and execute data-driven omnichannel marketing strategies
Drive digital transformation and innovation in B2B marketing approaches
Optimize ROI across all digital marketing initiatives
Balance short-term commercial KPIs with long-term brand equity
Develop and implement SEO/SEA strategy to improve organic performance
Participate in Marketing Management Team to shape overall marketing direction

Requirements

Education

Masters' degree preferably in a STEM field

Experience

10+ years of relevant working experience

Required Skills

Strategic B2B marketing expertise Digital marketing channel optimization Team leadership and development Data analysis and ROI optimization Budget management Communication skills in Dutch and English Change management Strategic planning
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Sauge AI Market Intelligence

Industry Trends

B2B software marketing is experiencing a shift from traditional push marketing to more sophisticated pull strategies, requiring advanced digital expertise The convergence of marketing technology and business software is creating new opportunities for innovative digital marketing approaches Data privacy regulations and cookie deprecation are forcing B2B marketers to develop new targeting and measurement strategies

Role Significance

Leadership of 8 FTE specialized digital marketing professionals, typical for a mid-to-large B2B software company
Executive level position with significant strategic influence, directly impacting company's market position and revenue growth

Key Projects

Digital transformation of marketing operations Marketing technology stack optimization Channel performance optimization Brand equity development Marketing automation implementation Cross-functional strategic initiatives

Success Factors

Ability to balance data-driven decision making with creative marketing approaches Strong understanding of B2B software market dynamics Experience in managing complex digital marketing ecosystems Proven track record in team development and change management Strategic thinking combined with tactical execution capabilities

Market Demand

High demand position due to the digital transformation acceleration in B2B software and the scarcity of leaders who combine technical marketing expertise with strategic business acumen

Important Skills

Critical Skills

Digital marketing strategy development Data analysis and ROI optimization Team leadership and development Bilingual communication skills

Beneficial Skills

Marketing technology expertise Change management experience Industry network International market knowledge

Unique Aspects

Rare opportunity to lead digital transformation in an established B2B software company
Combination of strategic influence and hands-on execution
Strong focus on data-driven marketing in a traditional B2B space
Significant budget responsibility with direct impact on company growth

Career Growth

2-4 years in role before progression to next level, depending on company growth and market conditions

Potential Next Roles

Chief Marketing Officer Chief Digital Officer VP of Marketing Global Marketing Director

Company Overview

Exact

Exact is a well-established cloud software provider focused on SME market with over 675,000 customers primarily in Benelux region

Market leader in Benelux region for business software solutions with strong growth trajectory
Strategic position in European market with focus on Netherlands, Belgium, and Germany
Progressive, technology-driven culture with strong emphasis on work-life balance and professional development
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