Home Jobs Digital Marketing Executive
Back to Jobs

Digital Marketing Executive - Job Opportunity at CBRE

Brisbane, Australia
Full-time
Mid-level
Posted: April 12, 2025
On-site
AUD 80,000 - 100,000 per year based on Brisbane market rates for mid-level digital marketing roles in commercial real estate

Benefits

Flexible work arrangements supporting work-life balance
Educational and development programs
Financial benefits and corporate partnerships
Health and wellbeing programs
Paid volunteer days
CBRE Cares Foundation access
Competitive leave offerings
Family Inclusive Workplace certification benefits

Key Responsibilities

Lead digital strategy development and execution for national retail portfolio
Manage end-to-end social media campaigns to drive center foot traffic
Conduct digital analytics and ROI evaluation
Oversee website and platform launches
Deliver client training and digital marketing education
Create and distribute multimedia content across channels
Design and implement email marketing campaigns
Manage client relationships and stakeholder communications

Requirements

Education

Degree in Marketing

Experience

Previous shopping centre marketing experience preferred

Required Skills

Project management and organizational skills Client relationship management Google and Facebook ads expertise Copywriting and content creation Data analysis and interpretation Communication and interpersonal skills WordPress, Kentico, Webflow platform proficiency
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

Retail centers are increasingly focusing on omnichannel presence, requiring sophisticated digital marketing strategies to bridge online-offline experiences The rise of experiential retail is driving demand for creative digital engagement tactics that enhance physical shopping experiences Growing emphasis on data-driven marketing decisions is reshaping how retail centers measure and optimize customer engagement

Role Significance

Typically part of a 5-8 person marketing team, collaborating with center management and external stakeholders
Mid-level position with significant operational autonomy and strategic input opportunities

Key Projects

Digital transformation initiatives for shopping centers Omnichannel marketing campaign development Website redesign and platform migrations Social media strategy development and implementation Customer engagement analytics programs

Success Factors

Strong understanding of retail customer journey and shopping center operations Ability to balance creative marketing initiatives with data-driven decision making Excellence in stakeholder management across diverse groups Proactive approach to identifying and implementing digital innovation

Market Demand

High demand role due to retail sector's digital transformation and the essential nature of omnichannel marketing in modern retail center operations

Important Skills

Critical Skills

Digital platform expertise across multiple channels Strategic thinking and campaign planning Data analysis and performance optimization Stakeholder management and communication

Beneficial Skills

Understanding of retail operations and customer behavior Experience with emerging digital marketing technologies Project management methodologies Visual design and creative direction

Unique Aspects

Role combines traditional retail marketing with digital innovation
Opportunity to influence digital transformation in established retail sector
Strong focus on measurable business impact through digital initiatives

Career Growth

2-3 years in role before progression, depending on performance and organizational growth

Potential Next Roles

Senior Digital Marketing Manager Head of Digital Marketing Director Digital Strategy Director

Company Overview

CBRE

CBRE is the world's largest commercial real estate services and investment firm, with significant presence in property management and advisory services

Industry leader in commercial real estate services with strong market position in retail property management
Major presence in Australian market with significant retail portfolio management operations
Professional corporate environment with emphasis on collaboration, innovation, and diversity inclusion
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.