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Digital Marketing Manager - Job Opportunity at Gables Residential Services

Dallas, US
Full-time
Senior
Posted: April 10, 2025
Hybrid
USD 80,000-95,000 per year

Benefits

Comprehensive health insurance package with competitive coverage
Retirement benefits with company matching
Performance-based bonus structure
Professional development through Gables University
Flexible work location across multiple major cities

Key Responsibilities

Lead strategic digital marketing initiatives across multiple residential properties
Drive data-driven decision making for traffic generation and lease conversion
Manage successful property lease-ups while maintaining budget compliance
Oversee corporate social media presence and digital brand strategy
Direct third-party vendor relationships and marketing partnerships
Analyze marketing metrics and optimize campaign performance
Develop and execute comprehensive marketing plans for new and existing properties

Requirements

Education

Bachelor's degree in marketing, market research, statistics, computer science, math, social sciences, business administration, or communications

Experience

Five to seven years' experience in multi-family marketing

Required Skills

Proven experience in successful lease-ups Solid experience in data analysis and reporting Background project management Excel and word expert Superb communication and multi-tasking skills with attention to details Strong math and analytical skills Problem-solving aptitude and teamwork attitude Innovative and creative Ability to communicate and present across company departments and management levels

Certifications

Valid driver's license
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Sauge AI Market Intelligence

Industry Trends

The multifamily real estate sector is experiencing rapid digital transformation, with increased emphasis on virtual tours and digital leasing experiences Data analytics and marketing automation are becoming critical differentiators in property marketing success Social media's role in property marketing continues to expand, particularly in reaching millennial and Gen Z renters Market uncertainties are driving need for more sophisticated performance tracking and ROI analysis

Salary Evaluation

The offered salary range of $80,000-95,000 is competitive for senior marketing roles in secondary markets, though slightly below similar positions in primary markets like NYC or SF. Base compensation plus bonus structure aligns with industry standards for experienced digital marketing managers in real estate.

Role Significance

Typically leads a marketing team of 2-4 specialists while coordinating with property managers and external vendors across multiple locations
Senior position with significant strategic influence on property performance and corporate digital presence. Role combines traditional property marketing expertise with modern digital marketing leadership.

Key Projects

New property lease-up campaigns Digital marketing automation implementation Marketing analytics dashboard development Social media strategy overhaul Third-party vendor relationship optimization

Success Factors

Strong blend of analytical and creative skills Ability to manage multiple stakeholders across various properties Experience with both traditional and digital marketing channels Data-driven decision making capabilities Understanding of real estate market dynamics

Market Demand

High demand with growing emphasis on digital expertise. The multifamily sector's increasing focus on digital transformation and data-driven marketing has created strong demand for professionals who can bridge traditional property marketing with modern digital strategies.

Important Skills

Critical Skills

Digital marketing analytics Property marketing expertise Strategic planning Data analysis Stakeholder management

Beneficial Skills

PropTech platform experience Marketing automation CRM systems Content marketing SEO/SEM expertise

Unique Aspects

Multi-market flexibility in work location
Combination of corporate and property-level marketing responsibilities
Strong emphasis on data-driven decision making
Balance of traditional and digital marketing requirements

Career Growth

Typical progression to director level within 2-3 years, executive positions possible within 5-7 years with demonstrated success

Potential Next Roles

Director of Marketing VP of Marketing & Communications Regional Marketing Director Chief Marketing Officer

Company Overview

Gables Residential Services

Gables Residential is a significant player in the luxury multifamily residential sector, known for high-end properties and strong service orientation

Well-established presence in key growth markets with focus on upscale residential communities
Strong presence in major Southeast and Southwest markets with expansion opportunities
Professional environment with emphasis on career development and internal advancement opportunities
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