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Digital und Media Relations Manager - Job Opportunity at Nestlé

Frankfurt, Germany
Full-time
Mid-level
Posted: May 18, 2025
On-site
EUR 65,000 - 85,000 annually based on Frankfurt market rates for mid-level corporate communications roles at major multinationals

Benefits

Comprehensive professional development program including presentations & communication trainings
Annual development reviews with leadership
Structured onboarding program
Summer and winter bonus payments
Company pension plan through Nestlé Pension Fund
Career advancement opportunities within global organization

Key Responsibilities

Lead press and editorial operations with focus on corporate media coverage and public discourse analysis
Manage media inquiries and create strategic communications including press releases and official statements
Develop and execute cross-channel digital communication strategies
Drive sustainability and nutrition-focused content creation
Maintain and expand journalist relationships and digital media presence
Collaborate with internal teams including Sustainability, Communications, Events and Brand teams

Requirements

Education

Bachelor's or Master's degree in Media/Communications, PR, Humanities, Politics, Business or related field

Experience

2-4 years in corporate communications, PR agency, or journalism

Required Skills

Strong communication and networking abilities Complex topic simplification Knowledge of FMCG industry and sustainability Social media expertise Advanced German and English language proficiency MS Office proficiency Experience with Photoshop and video editing software Content Management System knowledge
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Sauge AI Market Intelligence

Industry Trends

Digital transformation in corporate communications is driving increased demand for hybrid PR-digital roles combining traditional media relations with digital content strategy Sustainability communications are becoming central to FMCG corporate messaging, requiring specialized expertise in ESG storytelling The shift toward integrated communications approaches is blurring lines between PR, social media, and content marketing disciplines

Role Significance

Likely part of a 8-12 person corporate communications team, with matrix reporting to sustainability and brand teams
Mid to senior-level position with significant strategic input into corporate communications strategy and brand positioning

Key Projects

Corporate sustainability communications campaigns Brand reputation management initiatives Digital transformation of traditional media relations Crisis communications planning and execution Stakeholder engagement programs

Success Factors

Strong understanding of integrated communications across traditional and digital channels Ability to balance corporate messaging with brand storytelling Deep knowledge of sustainability communications best practices Excellence in stakeholder relationship management Strategic thinking with tactical execution capabilities

Market Demand

High demand due to increasing focus on integrated digital communications and sustainability messaging in FMCG sector

Important Skills

Critical Skills

Integrated communications expertise spanning traditional and digital channels Sustainability communications experience Strategic thinking with practical execution capabilities Advanced language skills for international environment

Beneficial Skills

Video production and editing capabilities Data analytics for communications measurement Understanding of ESG reporting frameworks Crisis communications experience

Unique Aspects

Rare opportunity to work across both traditional and digital communications at global FMCG leader
Strong focus on sustainability communications in traditional industry
Combination of corporate and brand communications responsibilities

Career Growth

2-3 years in role before advancement opportunity, with potential for international mobility within Nestlé's global network

Potential Next Roles

Head of Corporate Communications Communications Director Brand Communications Leader Global Media Relations Director Digital Communications Director

Company Overview

Nestlé

Global leader in FMCG with strong focus on nutrition, health and wellness, operating with significant market presence across multiple product categories

Industry leader with extensive brand portfolio and strong market capitalization, competing at premium end of FMCG sector
Frankfurt office serves as key hub for German market operations with strong connections to global headquarters
Professional corporate environment with emphasis on sustainable business practices and long-term career development
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