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Director, Brand & Product Marketing - Job Opportunity at Bluemercury

Long Island City, United States
Full-time
Senior
Posted: April 17, 2025
On-site
USD 150,000 - 200,000 annually based on role scope, market conditions, and location

Key Responsibilities

Lead strategic brand development and execution across 178+ locations
Drive product innovation and go-to-market strategies
Manage comprehensive marketing calendar and budget
Direct visual and creative campaign execution
Oversee cross-functional collaboration with product development and merchandising teams
Develop packaging and marketing briefs
Manage agency partnerships and wholesale relationships

Requirements

Education

Bachelor's Degree, Master's Degree preferred

Experience

9+ years' work experience, 3+ years' managerial experience

Required Skills

Brand strategy development Product marketing Team leadership Budget management Project management Organizational skills Creative direction Cross-functional collaboration Self-starter mentality Adaptability in fast-paced environment
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Sauge AI Market Intelligence

Industry Trends

Luxury beauty retail is experiencing significant digital transformation with emphasis on personalized experiences and omnichannel integration Multi-brand retailers are increasingly focusing on exclusive product development and private label expansion Beauty industry is seeing accelerated convergence of digital and physical retail experiences with emphasis on expert consultation

Role Significance

Likely leading a marketing team of 5-10 professionals with matrix management across multiple departments
Director-level position with significant strategic influence on brand direction and product development

Key Projects

Brand repositioning and expansion initiatives New product launch strategies Cross-channel marketing campaigns Digital transformation initiatives Private label development programs

Success Factors

Strong understanding of luxury beauty retail landscape Ability to balance creative vision with commercial objectives Experience in managing complex stakeholder relationships Track record of successful product launches Proven ability to scale marketing operations

Market Demand

High demand role due to beauty industry growth and increasing focus on brand differentiation in luxury retail

Important Skills

Critical Skills

Brand strategy development - Essential for driving company growth and market positioning Product marketing expertise - Critical for successful product launches and market penetration Cross-functional leadership - Key for coordinating complex initiatives across departments Budget management - Vital for optimizing marketing ROI and resource allocation

Beneficial Skills

Digital marketing expertise Luxury retail experience Beauty industry knowledge Change management capabilities

Unique Aspects

Integration of luxury retail experience with personalized beauty expertise
Opportunity to shape brand direction during significant growth phase
Balance of corporate backing with entrepreneurial culture

Career Growth

2-4 years in role before advancement opportunity, depending on business growth and performance

Potential Next Roles

VP of Marketing Chief Marketing Officer Brand President General Manager

Company Overview

Bluemercury

Bluemercury represents a significant player in the luxury beauty retail sector with 178 locations and Macy's, Inc. backing

Premium positioning in luxury beauty retail with strong emphasis on personalized service and curated product selection
National presence with strategic focus on upscale urban markets
Fast-paced, entrepreneurial environment with emphasis on innovation and client-first approach
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Job Listings Data

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  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

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