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Director, Marketing, CCL and PACs Intelligence Planning and Orchestration - Job Opportunity at The Coca-Cola Company

Atlanta, United States
Full-time
Senior
Posted: April 12, 2025
On-site
USD 160,000 - 186,000 per year

Benefits

Comprehensive medical benefits package
Financial benefits and planning services
Annual performance bonus (30% target)
Career development opportunities within global organization
Access to iconic brand portfolio

Key Responsibilities

Lead horizontal ways of working and agile teams across product-focused Intelligence verticals
Drive annual and long-term planning for intelligence solutions
Manage stakeholder relationships and vendor partnerships
Lead design and implementation of integrated digital platform
Oversee platform operations and adoption strategy
Build cross-functional expert communities

Requirements

Education

Bachelor's Degree required; MBA or Advanced Degree preferred

Experience

Minimum of 10 years of relevant experience

Required Skills

Strategic planning Process governance Digital product development Design thinking Stakeholder management Project management Communication Leadership Analytics Agency partnership management
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Sauge AI Market Intelligence

Industry Trends

Increasing demand for integrated marketing intelligence platforms as companies seek to consolidate data streams and analysis capabilities Growing emphasis on real-time analytics and AI-driven insights in marketing decision-making Shift towards platform-based solutions that enable self-service analytics across global organizations

Salary Evaluation

The offered salary range of USD 160,000-186,000 is competitive for a Director-level marketing analytics role in Atlanta, though slightly below similar positions in tech hubs like SF or NYC. With the 30% bonus target, total compensation aligns well with market expectations.

Role Significance

Likely leading a team of 8-12 direct reports with matrix management of 20-30 cross-functional team members
Director-level position with significant strategic influence on global marketing intelligence operations

Key Projects

Global marketing intelligence platform implementation Analytics capability transformation programs Vendor ecosystem optimization Change management and adoption initiatives

Success Factors

Ability to navigate complex matrix organization while driving standardization Strong technical understanding combined with business acumen Change management expertise for digital transformation Experience with global stakeholder management

Market Demand

High demand position due to increasing focus on data-driven marketing decisions and digital transformation initiatives across Fortune 500 companies

Important Skills

Critical Skills

Digital platform development expertise critical for modernizing marketing intelligence capabilities Change management skills essential for driving adoption across global organization Strategic planning abilities necessary for aligning multiple workstreams

Beneficial Skills

Experience with emerging analytics technologies Background in marketing or consumer insights International business experience

Unique Aspects

Rare opportunity to influence marketing intelligence strategy at global scale
Combination of technical and strategic leadership requirements
Direct impact on company's digital transformation journey

Career Growth

Typical tenure in role 3-5 years before advancement, with potential fast-track to VP level based on transformation success

Potential Next Roles

VP of Marketing Analytics Chief Marketing Technology Officer Global Head of Marketing Intelligence Chief Data Officer

Company Overview

The Coca-Cola Company

Global beverage leader with presence in 200+ countries and extensive brand portfolio

Industry leader with strong market capitalization and established digital transformation agenda
Strategic role based in global headquarters with worldwide influence
Matrix organization emphasizing collaboration and innovation while maintaining strong operational excellence
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