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Director of Digital Experience - Job Opportunity at Summit Health

Dover, US
Full-time
Executive
Posted: June 10, 2025
On-site
USD 138,700 - 173,400 per year

Benefits

Comprehensive 401(k) retirement savings plan with company matching potential to secure long-term financial stability
Premium health insurance coverage providing extensive medical care access and reduced out-of-pocket expenses
Full dental insurance benefits ensuring comprehensive oral health coverage for employees and families
Flexible spending account (FSA) options enabling tax-advantaged healthcare and dependent care expense management
Life insurance protection providing financial security and peace of mind for employees and their beneficiaries
Vision insurance coverage supporting eye health and corrective care needs
Disability insurance protection ensuring income continuity during unexpected health challenges

Key Responsibilities

Lead comprehensive digital transformation initiatives by developing and implementing enterprise-level CRM strategy using Salesforce Marketing Cloud and CDP, directly impacting patient acquisition and retention across multi-million patient network
Drive revenue growth and operational efficiency through optimization of complex patient journey mapping and execution of sophisticated, data-driven marketing campaigns across email, SMS, social, mobile, and web channels using advanced Salesforce tools
Transform patient engagement outcomes by leveraging Salesforce CDP to create comprehensive patient profiles and sophisticated audience segmentation strategies that enhance patient lifetime value and loyalty metrics
Orchestrate enterprise-wide digital integration by overseeing seamless connection of Salesforce platforms with existing patient management systems, ensuring unified patient interaction visibility across all touchpoints
Spearhead AI-driven marketing innovation by developing and implementing Marketing Cloud strategies that leverage artificial intelligence for content personalization and campaign automation, significantly improving marketing ROI
Establish data-driven decision making culture by analyzing complex email and digital outreach metrics and user behavior patterns to inform strategic marketing initiatives and measurably improve patient engagement outcomes
Build and lead high-performance digital marketing organization by mentoring and developing team of CRM professionals, fostering collaborative culture that drives innovation and achieves ambitious patient engagement targets

Requirements

Education

Bachelor's degree in Business, Marketing, Communications, Healthcare Administration or related field. MBA preferred

Experience

10+ years of experience in Digital Marketing, CRM or Customer Experience management, with a strong preference for candidates with experience in the healthcare industry

Required Skills

Expert-level proficiency in Salesforce Marketing Cloud (Journey Builder, Email Studio, Content Studio, Mobile Studio, Social Studio, etc.) and Salesforce CDP Strong data analysis skills with the ability to use analytics tools within Salesforce platforms to drive insights and optimize campaigns Demonstrated ability to lead cross-functional teams in a matrixed environment and foster collaboration across departments Strong understanding of patient data management, segmentation, and privacy requirements within healthcare marketing Proven track record of leading CRM initiatives that have successfully increased patient engagement, satisfaction, and retention Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
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Sauge AI Market Intelligence

Industry Trends

Healthcare organizations are rapidly accelerating digital transformation initiatives, with patient experience platforms becoming critical competitive differentiators as healthcare consumerization continues to reshape industry expectations and service delivery models. The integration of AI and machine learning in healthcare marketing is experiencing unprecedented growth, with organizations investing heavily in predictive analytics and personalized patient engagement technologies to improve outcomes and reduce costs. Healthcare CRM and patient engagement platforms are consolidating around enterprise solutions like Salesforce Health Cloud, creating demand for specialized expertise in healthcare-specific implementations and regulatory compliance. Value-based care models are driving increased focus on patient retention and lifetime value optimization, requiring sophisticated digital engagement strategies that demonstrate measurable impact on patient outcomes and organizational financial performance.

Salary Evaluation

The offered salary range of $138,700 - $173,400 is competitive for this executive-level position in the Dover, Delaware market, representing approximately 85-95% of major metropolitan market rates while accounting for regional cost-of-living advantages and the comprehensive benefits package provided.

Role Significance

Based on the scope and responsibilities, this role likely manages a team of 8-15 digital marketing and CRM professionals, including specialists in marketing automation, data analytics, campaign management, and patient engagement, with additional matrix management responsibilities across cross-functional teams.
This is a senior executive position with significant organizational impact, reporting likely to C-suite leadership and responsible for driving multi-million dollar digital transformation initiatives that directly affect patient acquisition, retention, and organizational revenue growth across VillageMD's extensive healthcare network.

Key Projects

Enterprise-wide Salesforce Marketing Cloud implementation and optimization projects spanning multiple healthcare brands and service lines Development and execution of comprehensive patient journey mapping and automation initiatives across primary care, specialty care, and urgent care service lines Integration projects connecting Salesforce platforms with existing EMR systems, patient portals, and healthcare management applications AI-driven personalization and predictive analytics initiatives designed to improve patient engagement and clinical outcomes

Success Factors

Deep expertise in both healthcare industry regulations and patient privacy requirements combined with advanced technical proficiency in Salesforce Marketing Cloud and CDP platforms, enabling compliant yet innovative digital engagement strategies. Proven ability to translate complex healthcare business requirements into scalable digital marketing solutions that demonstrate measurable impact on patient acquisition, retention, and lifetime value metrics. Strong leadership and change management capabilities to guide cross-functional teams through enterprise-wide digital transformation initiatives while maintaining operational excellence and patient care quality. Strategic thinking and analytical skills to leverage patient data insights for developing sophisticated segmentation strategies and personalized engagement campaigns that drive business growth and improve patient outcomes.

Market Demand

High demand exists for this specialized role combination, as healthcare organizations struggle to find executives with both deep Salesforce Marketing Cloud expertise and healthcare industry experience, particularly those capable of leading enterprise-wide digital transformation initiatives.

Important Skills

Critical Skills

Expert-level Salesforce Marketing Cloud proficiency is absolutely essential as this platform serves as the primary technology foundation for all patient engagement initiatives, requiring deep technical knowledge to optimize complex healthcare patient journeys and ensure regulatory compliance while maximizing engagement effectiveness. Healthcare industry experience and regulatory knowledge are critical for success, as patient data privacy requirements, HIPAA compliance, and healthcare-specific marketing regulations create unique constraints and opportunities that require specialized expertise to navigate effectively. Advanced data analytics and segmentation capabilities are crucial for developing sophisticated patient profiles and personalized engagement strategies that drive measurable improvements in patient retention, satisfaction, and lifetime value across diverse healthcare service lines.

Beneficial Skills

AI and machine learning expertise would provide significant advantage in developing predictive patient engagement models and automated personalization strategies that could differentiate VillageMD's digital capabilities in the competitive healthcare market. Project management and change management certifications would enhance ability to lead complex, cross-functional digital transformation initiatives across multiple healthcare brands and organizational structures within the Summit Health network. Healthcare technology integration experience would be valuable for optimizing connections between Salesforce platforms and existing EMR systems, patient portals, and other healthcare-specific applications commonly used in large health system environments.

Unique Aspects

This role uniquely combines enterprise-level Salesforce Marketing Cloud expertise with healthcare industry specialization, addressing the critical market gap for leaders who understand both advanced marketing technology and healthcare regulatory requirements.
The position offers opportunity to impact patient care across multiple healthcare brands and service lines within a single organization, providing unusual breadth of experience and strategic influence rarely available in traditional healthcare marketing roles.
VillageMD's focus on value-based care creates unique opportunities to develop and implement digital engagement strategies that directly tie to patient outcomes and quality metrics, differentiating this role from traditional healthcare marketing positions.
The integration of AI and predictive analytics capabilities within a large-scale healthcare network provides exceptional opportunity to pioneer innovative patient engagement approaches that could influence industry best practices.

Career Growth

Career advancement to C-suite or senior VP roles typically occurs within 3-5 years for high-performing executives in this position, particularly given the high demand for proven healthcare digital transformation leaders.

Potential Next Roles

Chief Marketing Officer or Chief Digital Officer positions within healthcare organizations, leading comprehensive marketing and digital transformation strategies across enterprise-level healthcare networks Vice President of Digital Strategy roles at major health systems or healthcare technology companies, focusing on broad digital innovation and patient experience transformation initiatives Senior consulting positions with healthcare technology firms or management consulting companies, specializing in healthcare digital transformation and patient engagement optimization

Company Overview

Summit Health

VillageMD operates as part of Summit Health, a major physician-led healthcare network serving millions of patients across multiple service lines including primary care, specialty care, and urgent care through brands like Village Medical, CityMD, and Starling Physicians, representing one of the largest integrated healthcare delivery organizations in the United States.

Summit Health/VillageMD holds a strong market position as a leading value-based care organization with significant geographic presence and patient volume, competing effectively with other major healthcare networks and demonstrating consistent growth through strategic acquisitions and operational excellence.
The Dover, Delaware location suggests this role will have regional oversight responsibilities for Mid-Atlantic operations while potentially supporting national digital initiatives, benefiting from proximity to major East Coast metropolitan markets and healthcare industry centers.
The organization emphasizes physician-led, patient-centric care delivery with a strong focus on innovation and technology adoption, creating a collaborative environment where digital transformation initiatives are strategically prioritized and well-supported by organizational leadership.
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