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Director of Loyalty - Job Opportunity at The Cheesecake Factory Incorporated

Calabasas Hills, USA
Full-time
Executive
Posted: February 19, 2025
Hybrid
USD 180,000 - 205,000 per year

Benefits

Comprehensive healthcare package with medical, dental and vision coverage
Performance-based annual bonus and stock awards
401(k) with employer matching
Professional development through tuition reimbursement
Generous dining discount (25-35%)
Annual restaurant stipend
Paid vacation and sick time
Hybrid work arrangement

Key Responsibilities

Lead strategic development and governance of enterprise-wide loyalty program
Drive program performance and ROI through data-driven decision making
Manage cross-functional relationships with Marketing, Technology, and Operations teams
Oversee loyalty program P&L and budget allocation
Direct digital property innovation and development
Present performance metrics and strategic updates to C-suite executives
Lead and develop the Rewards team

Requirements

Education

Bachelor's degree in marketing, business or related field required, MBA preferred

Experience

10+ years direct CRM/loyalty program management experience, with 5+ years in leadership

Required Skills

Strong analytical and critical thinking skills Technical proficiency in Tableau, Salesforce, and SessionM Project management expertise Cross-functional leadership abilities Data analysis capabilities (SQL, Excel, Tableau) Strategic planning and execution Communication and interpersonal skills
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Sauge AI Market Intelligence

Industry Trends

Restaurant industry's accelerated digital transformation is driving increased focus on loyalty programs as primary customer retention tools Integration of AI and machine learning in loyalty program personalization is becoming standard practice Mobile-first loyalty experiences are replacing traditional point-based systems Rising importance of first-party data collection through loyalty programs due to privacy regulations

Salary Evaluation

The offered range of $180,000-$205,000 is competitive for a Director-level loyalty position in the restaurant industry, particularly given The Cheesecake Factory's market position. Similar roles at comparable companies typically range from $165,000 to $220,000, placing this offer in the upper-middle market segment.

Role Significance

Likely managing a team of 5-10 direct reports across loyalty operations, analytics, and program management
Executive-level position with direct C-suite access and significant influence on customer strategy and revenue generation

Key Projects

Loyalty program transformation and digital integration initiatives Customer segmentation and personalization strategy development Cross-channel engagement program implementation Technology platform evaluation and implementation ROI optimization and program economics enhancement

Success Factors

Strong balance of technical and leadership capabilities Ability to translate data insights into actionable strategies Experience with large-scale loyalty program management Track record of successful cross-functional collaboration Understanding of restaurant industry dynamics

Market Demand

High demand position due to increasing focus on digital customer engagement and loyalty program sophistication in the restaurant industry. The role combines technical expertise with strategic leadership, making qualified candidates relatively scarce.

Important Skills

Critical Skills

Deep understanding of loyalty program economics and ROI optimization Advanced analytical capabilities for program performance evaluation Strategic planning and execution expertise Cross-functional leadership and stakeholder management

Beneficial Skills

International market experience Mobile app development knowledge Machine learning and AI application understanding Restaurant industry operational knowledge

Unique Aspects

Rare opportunity to lead loyalty strategy for a major restaurant brand with significant digital transformation potential
Position combines technical expertise with strategic leadership
Direct C-suite access and influence
Opportunity to impact both domestic and international markets

Career Growth

Typical tenure in this role is 3-5 years before advancement to VP-level positions

Potential Next Roles

VP of Customer Experience Chief Marketing Officer Chief Digital Officer VP of Digital Strategy

Company Overview

The Cheesecake Factory Incorporated

The Cheesecake Factory is a premier casual dining brand with a $3.4B market presence and over 300 locations

Industry leader in casual dining segment with strong brand recognition and consistent growth
Significant national presence with international expansion opportunities
Recognized for positive work environment with consistent Fortune 100 Best Companies to Work For® recognition since 2014
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